Delamere Dairy: Applying Innovation and Commercial Funnel Strategies

This report provides an analysis of innovation and the application of commercial funnels within the dairy drinks industry, focusing on Delamere Dairy. It highlights the importance of innovation for business performance in the international market and emphasizes the need for companies to develop and apply innovative products. The report appraises frugal innovation as a cost-effective approach to cater to diverse buying powers and discusses the application of the commercial funnel for new idea development through market research. It identifies essential resources for innovation development, including cost, materials, and timely availability. Furthermore, the report evaluates tools such as patents, trademarks, and unique symbols for protecting a company's intellectual property rights. The report concludes by underscoring the significance of these strategies for attracting audiences and maintaining product uniqueness.

DAIRY DRINKS

TABLE OF CONTENT
•INTRODUCTION OF COMPANY AND THEIR CHALLENGES
•ANALYSIS AND APPLY THE IMPORTANCE OF USING COMMERCIAL AND INNOVATION
FUNNEL FOR STRATEGIC SOLUTION OF PROBLEMS
•MATCHING GOALS TO RESOURCES AND CAPABILITY
•APPRAISE FRUGAL INNOVATION
•APPLICATION OF COMMERCIAL FUNNEL FOR NEW IDEA
•REQUIRED RESOURCES FOR INNOVATION DEVELOPMENT
•EVALUATION OF TOOLS TO PROTECT COMPANY INTELLECTUAL PROPERTY RIGHTS OF
NEW DRINK
•REFERENCES
•CONCLUSION
•REFERENCES

INTRODUCTION OF COMPANY AND
THEIR CHALLENGES
• Delamere dairy industry is all about
provides services in food processing.
They mainly provide milk product in
UK.
• Also, they expand their business in
international market.
• Company has their own supermarket
and their own brands of products.

ANALYSIS AND APPLY THE IMPORTANCE OF USING COMMERCIAL AND INNOVATION FUNNEL FOR STRATEGIC SOLUTION OF PROBLEMS
Matching goals to resources and
capability:
• Application of innovation can highly
influence business performance
throughout the international market.
• Its essential that company when produce
product they should also develop and
applies some innovative product.

APPRAISE FRUGAL INNOVATION
• Frugal innovation process refers
to the activity that organization
produce and launch some cheap
cost product.
• Its important because every
individual buying power is
different.

APPLICATION OF COMMERCIAL FUNNEL FOR NEW IDEA
• Commercial funnel is all above
technique which develops for the
consideration or marketing
activity that product cost, quality,
services audience like or not.
• Identification of market research
company can easily develop
innovative idea and develop new
opportunities as well.

• Cost is one of the major important
aspect because without cost
company not produce new product.
• On the other hand milk and
machines are also essential for this
particular business.
•Timely availability of goat milk
for production of new product and
engagement of new product which
is compulsory for new product
expansion.
REQUIRED RESOURCES FOR
INNOVATION DEVELOPMENT

EVALUATION OF TOOLS TO PROTECT
COMPANY INTELLECTUAL PROPERTY RIGHTS
OF NEW DRINK:
• Patents, Trademark, Unique symbol:
• It generates uniqueness and
different product knowledge. Its
essential that company consider this
aspect because it is the only option
which influences audience attraction.
• Almost every organization those
produce product they consider
developing their individual product
tread market.

REFERENCES
• Roumani, F., and et.al., 2021. Loop-mediated
isothermal amplification combined with
immunomagnetic separation and propidium
monoazide for the specific detection of viable Listeria
monocytogenes in milk products, with an internal
amplification control. Food Control. 125. p.107975.
• Xia, F. and Wan, J. B., 2021. Chemical derivatization
strategy for mass spectrometry‐based
lipidomics. Mass Spectrometry Reviews. p.e21729.