Case Study on Information Systems Strategy: Camperdown Dairy

This case study examines the information systems strategy of Camperdown Dairy International, an Australian infant formula company. It explores the company's current lack of IS strategy and proposes the adoption of an e-business strategy to expand its market reach and enhance customer engagement. The study details the evolution of IS strategy, emphasizing the shift from traditional data storage to digitalized techniques and the importance of mobile applications. It identifies major challenges faced by the company, including limited market reach, financial system inefficiencies, operational issues, and a failure to fully understand customer needs. The analysis highlights the role of IT/IS in a contemporary business environment, focusing on communication, record-keeping, and financial and operational system improvements. The study outlines the management of IS for financial, operational, and strategic systems and concludes with recommendations for the execution of an effective IS/IT strategy to drive business growth and competitiveness. The case study also covers the execution of IS/IT strategies, emphasizing the importance of aligning IS with business processes to achieve operational efficiency and gain a competitive edge.

Running head:A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
Name of the Student
Name of the University
Author Note

1A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................3
Camperdown Dairy international and information system strategy......................................3
Evolution of information strategy..........................................................................................3
Major challenges in the business............................................................................................4
Recent scenario of IS/IT for organization..............................................................................5
Role of IT/IS in a contemporary environment.......................................................................6
Management IS for managing and controlling organization system.....................................6
The Execution of IS/IT strategy.............................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................12

2A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
Introduction
Information system strategy is the process that involves alignment of the information
system with the business processes. It mainly focuses on the demands of a business. Things
that are considered by the IS strategy includes strategically, tactical and operational levels
that are there in an organization that help them to meet the goals(Pearlson, Saunders and
Galletta, 2016). These strategies need to deliver the some benefits to the organization that
includes efficiency in the operation, increasing theprofit scale within the organization and
many more. information system strategy also help the organization to process large data
easily and providing information. The information strategy that can be adapted by
Camperdown dairy international which is an Australian company(Daft, 2015). Information
system strategy can be used to enhance the give competitive advantage to that particular
organization. Adapting such information can be a step towards business initiative. These will
help the organization to server deliver a particular product or services. These help the
organization to focus on a particular segment of the market. Managing the information
strategy is considered as a salient feature of the whole information technology. These will
help the organization in processing, storing and transferring the information created by them
or receive from the others. To recognize the opportunity and the point of growth information
technology offer analytical tools(Laudon and Laudon, 2016). The information system
strategy compiles with the process of the business in such a way that the computers have an
affect in the product and services offered by the organization. These strategies can be used to
reshape the activities that are going inside an organization to increase the profit and capability
of production. These act as a support activity within the organization that offer wide range of
opportunity(Cassidy, 2016).

3A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
Discussion
Camperdown Dairy international and information system strategy
Camperdown Dairy international is an Australian company that serve the purpose of
Infant formula. The company was founded in the year 2014 (Camperdown Dairy, 2019). The
company lack implementation of information system strategy. The organization can expand
into e-business to meet the demand of the customers more extensively. That means
organization will help to provide information to its potential customers by creating a website.
By introducing modern infrastructure with the help of information technology will help the
organization to enjoy competitive advantage within the market. It help to build a strong and
good relation of the organization with its supplier and customers. The use of modern methods
will help the organization in the development of new strategies and increasing its productivity
scale (Camperdown Dairy, 2019)
.
Evolution of information strategy
The understanding of the information strategy process need the knowledge about the
same while implementing the information strategy need the knowledge of execution. By
developing a strategy software will help the organization to expand its business as e-business.
These will help the organization to reach the potential customers all over the world. The
evolvement of this information system strategy was done long ago and it is adopted by many
organization to meet their goals. The main role of information system strategy is enhancing
information services that are there within the organization. These will play an important role
in the operation of the organization. The evolution of e-business need internet as its key
requirement. The evolution of e-business have allowed many organization to move from
storing data in pen and paper format to storing them using digitalized techniques. The

4A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
companies get a scope to produce their product n the internet with the use of websites. These
allow the customers to browse through the website and select their product. Organization
likeCamperdown dairy International can use their own website to introduce their product to
the potential customers all over the world. Mobile internet causes more traffic in the internet
and the introduction of a particular website with mobile application will solve the problem
(Altafand Khalil2016). The evolution of these strategies are forced as the existing strategies
within the organization is not capable of meeting the demand of the organization. Thus to
meet the demand of the customers of the organization information system strategies are
developed. These will help in meeting the demands of the employees as well as the customers
of the organization.
Major challenges in the business
The major challenges that are faced by the organization in performing certain business
activities can be eliminated with the use of information system strategy. The organization is
not able to reach some of the potential countries. The countries where the organization is
placed are Australia, Vietnam and china. There are several more countries where the business
can be spread with the help of e-business strategy. The organization face difficulties in
managing the financial system. The process of accounting, budgeting or the financial
operation can b make feasible. The error free financial system is a very important aspect of
the organization and can be improved by the use of digitalized techniques. By storing the
information in paper documents can result in risk of data losing or misplacement of the data.
The business within the organization also that faces problems also includes operational
system. The transfer of documents within the different sections of the organization that
includes sharing of information between the managers and the top executives, Sharing of
information between the employees and many more consumes more time. When information
is shifted physically from one place to the other can delay the processes within the

5A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
organization. The other organization are adopting different methods to increase its business
and reach as many customers as possible. In these situation the organization faces loss. The
product and the services that are provided by the organization may get substituted ass they
will fail to reach the customers. To increase the relative position of the organization in the
market can be done by implementing the information system strategy. The organization also
fails to understand the customer need that fails to improve the productivity. There is a risk of
getting substituted by the other competitors that are there within the market. The productivity
of the organization can be decreased and thus affecting the net profit that comes from the
organization.
Recent scenario of IS/IT for organization
In the recent scenario of the organization the information system or the information
technology that is existing is not enough to meet the need of the contemporary environment.
The Camperdown Dairy international is a dairy farm which produces milk and milk products.
The organization have it branches in some countries. But enhancing the information system
strategy the organization can reach the potential customers within different parts of the world.
By making the option of online delivery which is not available in the company can increase
the sales of its products. A proper information system can be build up rather than manually
recording the information. The organization have two sponsors. By enhancing the
infrastructure of the existing information system the organization can able to arrange more
sponsors. By creating proper communication with the help of information system strategy
between the different segments of the organization like processing, packaging, blending and
many more the organization can work more appropriately. The existing information system
that is there within the organization is not enough to fulfill every aspects of the organization.
The existing system cannot meet the demand of the potential customers as many more

6A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
organizations are there which can serve the same purpose and the customers can easily shift
their choices(Wu, Strau. and Liang2015).
Role of IT/IS in a contemporary environment
By contemporary environment it can be understand that the business environment
which is transforming at a rapid pace(Mithasand Rust 2016). In these kind of environment the
organization or the business have to take certain steps that will help it to maintain its position
within the market. It will also enhance the experience of the consumer of the products and
services. The role that are played by such system are as follows:-
Communication system within the organization- The part of information gathering and
information distribution more simple and easy the managers plays certain roles and these can
make more efficient with the use of information system or information technology.
Additional information can be tracked by the employees and they will be timely updated
about the same. The managers can timely change the data and can informed the same to the
targeted employees.
Keeping records of the company:- All the records of the company can be kept in a proper
form and the required information can be easily found out without going through all the
available data. The information that are stored within the system of the organization can be
used for determining the costs and forecasting it to analyze the effect of the decisions to the
organization(Jaques2017).

7A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
Management IS for managing and controlling organization system
The information system or the information technology have helped the organization to
improve its various systems. The areas which are improved using the information system
strategy includes the following:
Financial system:- These includes the basic functioning like accounting, budgeting and many
other operation of finance. These are similar in all types of organization because computers
are used in all finance systems. These is the common base of all the other systems. There can
be greater opportunity that are brought into the organization because strategies of information
system when placed in the financial system of the organization provides easy retrieving of the
figures. Financial system can be improved and managing them can be more simpler by the
use of information technology. Also loss of minimized the system data can be minimized.
The process of finding data from a pile of data collection can be simple and easy(Daft 2015).
Operational system: these type of services help in providing the details of the business within
the organization. These type of strategies will help the manager for running the business in a
routine basis. These type of system will help the organization to keep a track on the
inventory. For example in the Camperdown dairy International can keep a record of the
product produced or the product delivered to the different customers very easily. The record
of the cost that are done and a record of the profit that are earned can be easily tracked. There
can be a easy record keeping of the purchased and sell out products. These type of steps can
add to increase the profitability and also help in reducing the man power. These type of
strategies will help in planning process during project analysis, looking after the costing
system, developing the life cycle, planning for specific technology. These allow the
organization to control its processes in cost effective ways (Namada2018).

8A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
Strategic systems: These are the links between the strategies of information system and the
business processes. The new business strategies that are developed and compiled with the
information technology with the help of the specific strategies. There can be new product that
are available in the market and the information system strategy will allow new capabilities to
promote the product in the market that will allow the organization to gain competitive
advantages. When information system is implemented within the organization it will help the
organization to understand the requirement of the changes for attracting new customers.
Gaining maximum benefits: The organization can ensure maximum benefits from the sales
and can make the sales part more feasible. The information system strategy will help the
organization to effectively increase its sales by targeting the potential customers. It also help
in determining the need and demands of the customers within a particular segment. The
Strategies help to use the information with proper accuracy that will help in targeting the
market (Bromileyet al.2015).
Management of operation- The potential customers and the need of the people are changing
everyday. So, the organization have to manage its operation so that it can match with the
change in demand of the people. It ensures that the organization have updated information in
the database of the system. It also help to keep a track on the sales data that give the
organization a insight that what the customers are preferring to buy and carrying their work in
accordance to that. Information system can be used to get an advantage in the gain over its
competitors(Matt, Hess and Benlian2015).
Gaining competitive advantage:- the common ways of gaining competitive advantages are:
1. Allowing the customer to get the product at a lower cost will help the organization to
increase the number of the consumers of their product. Lowering the costdo not mean
that they will face a loss. Allowing the customer to pay for the certain quantity and a

9A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
reasonable price will provide the customer satisfaction. The overall cost in delivering
the product can be reduced. There are some operational computers that allow the
organization for internal cost saving. And these strategy will help the organization to
change these saving as gaining competitive advantages(Mignerat and Rivard 2015).
2. Providing some unique features in their product like delivering the product in short-
time period will help the organization to attract more number of peoples. These will
convince the customers to pay the extra money as they will be satisfied by the fact
that they are being pampered with extra advantage(Smither, Houston and McIntire
2016).
3. When the organization focuses on a particular segment which can be achieved with
the employment of new capabilities of filling, expanding and providing definition of a
particular segment. The organization with the help of e-business can reach such
segments(Ansoffet al. 2018).
4. The organization can also use e-payment method for its products so that the customers
an easily by the products without any hassle. These also help the managers and the top
level executives of the organization to monitor the activities that are taking place
within the organization. These will also help the organization to achieve certain goals
by monitoring the status of the work that are done inside the organization. There are
also some sophisticated information system that will help the organization to keep a
look after their stock(Peltier 2016)
5. Management information system within the organization also help in evaluating the
gap between the actual data and the data that is planned. These also help in analyzing
the accuracy of the evaluation process. Thee also help in keeping a track on
fulfillment of the yearly goals. A wave of innovation can be introduced within the

10A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
organization that will help to serve the purpose of developing the existing
infrastructure of the organization(Steiss 2019).
The Execution of IS/IT strategy
The first thing that is needed to be taken care off is that the execution of the
information system strategy do no violate the existing organizational structure. There is a
need of a proper leadership for implementing the information system strategy(Coltmanet
al.2015). The chief information officer of the organization and the technology officer need to
work on some of the aspects that includes budget, business and the legal issues and the users
group to achieve the success of implementing the strategy. The organization first write down
the strategy in a written format within a strategy map. The plan and the document that is
made need to be flexible that can change the organizational circumstances . The strategy need
to improve the condition of the organization and the market conditions. Before executing the
strategy there is a need of analyzing the strength and weakness of the information technology.
That will reduce the risk of the organization to suffer any loss after the execution is
done(Balle, Dutta and Lanvin2016). A list of all the forces including the external and the
internal forces will help the organization to give a shape to the technological innovations that
are made to implement the information technology(Marinagi, Trivellas and Reklitis2015).
Before implementing the strategy the organization need to understand the existing
information system within the organization. There is a need of understanding the existing the
gap between the existing infrastructure and the information system that is to be executed.
There is a need of seeking the other information that will help to understand the business and
the need of the current trend within the market(Noeet al. 2017). A catalog of the organization
existing infrastructure that contain information IT departments, capacities, requirements in
the future and details about the staff that will help in the execution of information system

11A CASE STUDY ON INFORMATION SYSTEMS STRATEGY
strategy. The execution need to be done in a targeted market that will help to understand the
advantages and disadvantages, workability, effectiveness and efficiency of the strategy. Thus
execution of the strategy is the end stage and it is very vital because wrong implementation
can have an adverse effect within the organization(Dennis and Wixom 2018).
Conclusion
From the above report it can be concluded that information system or information
technology offers a wide range of advantages to the organization. These mainly include a
plan that will depict that how the use of technology can be done so that the business goals can
be met. It also allow the organization to gain a huge profit by meeting the potential
customers. The evaluation of the information system or the information technology have
helped many small, medium and large business. The existing information system in the
organization is not capable of meeting the need of the customer. The introduction of the new
strategy will help the organization to meet the demand of the targeted market. However the
proper execution of the strategy is an very important factor. There is a need to analyze every
aspects that includes the market conditions, demands of the customers, gain from the strategy
and many more before it is finally executed. The measurements of the risk and the
vulnerability from the implication of the strategy need to determined before the process of the
execution. The organization uses such strategies to for the purpose of the formulation of
technology and to meet certain demands that will provide them a good platform to compete
with the competitors within the market. Thus the implementation of the information strategies
within the organization will help it to increase the profit within the organization and help in
enhancing the performance of the several activities.