Analyzing International Market Expansion Strategies for Dairy Products

The essay delves into the strategies necessary for successfully entering and expanding in international dairy markets. It highlights the significance of understanding trade agreements, such as free trade agreements that facilitate market entry (Baldwin & Jaimovich, 2012). The analysis includes an examination of cultural considerations using product-country images to tailor marketing approaches (Papadopoulos & Heslop, 2014). Additionally, it evaluates risk factors associated with international expansion by segmenting customer bases and analyzing purchase situations (Rasmussen et al., 2012; Zhou et al., 2012). The paper further investigates the role of ecommerce in enhancing market reach and consumer engagement in foreign markets (Berthon et al., 2012). By integrating these elements, the essay provides a comprehensive framework for dairy businesses aiming to navigate complex international markets effectively.

BSBMKG605
Evaluate International
Marketing Opportunities
Learner Workbook

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Table of Contents
Table of Contents...........................................................................................................................2
Candidate Details...........................................................................................................................3
Assessment – BSBMKG605: Evaluate international marketing opportunities...............................3
Competency Record to be completed by Assessor........................................................................4
Activities........................................................................................................................................6
Activity 1A......................................................................................................................................6
Activity 1B......................................................................................................................................7
Activity 1C......................................................................................................................................8
Activity 1D.....................................................................................................................................9
Activity 2A....................................................................................................................................10
Activity 2B....................................................................................................................................12
Activity 2C....................................................................................................................................13
Activity 3A....................................................................................................................................15
Activity 3B....................................................................................................................................16
Activity 3C....................................................................................................................................19
Activity 4A....................................................................................................................................20
Activity 4B....................................................................................................................................21
Activity 4C....................................................................................................................................22
Activity 4D...................................................................................................................................23
Activity 4E....................................................................................................................................24
Skills and Knowledge Activity.......................................................................................................25
Major Activity..............................................................................................................................27

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Candidate Details
Assessment – BSBMKG605: Evaluate international marketing opportunities
Please complete the following activities and hand in to your trainer for marking. This forms part of
your assessment for BSBMKG605: Evaluate international marketing opportunities.
Name: _____________________________________________________________
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Declaration
I declare that no part of this assessment has been copied from another person’s work with the
exception of where I have listed or referenced documents or work and that no part of this
assessment has been written for me by another person.
Signed: ____________________________________________________________
Date: ____________________________________________________________
If activities have been completed as part of a small group or in pairs, details of the learners
involved should be provided below:
This activity workbook has been completed by the following persons and we acknowledge that it
was a fair team effort where everyone contributed equally to the work completed.We declare that
no part of this assessment has been copied from another person’s work with the exception of where
we have listed or referenced documents or work and that no part of this assessment has been
written for us by another person.
Learner 1: ____________________________________________________________
Signed: ____________________________________________________________
Learner 2: ____________________________________________________________
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Learner 3: ____________________________________________________________
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Competency Record to be completed by Assessor
Learner Name: _______________________________________________________
Date of Assessment: _______________________________________________________
The learner has been assessed as competent in the elements and performance criteria and the
evidence has been presented as:
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Learner is deemed: COMPETENT NOT YET COMPETENT(Please circle)
If not yet competent, date for re-assessment: ____________________________________
Comments from Trainer / Assessor:
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Assessor Signature: ________________________________________________________

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Observation/Demonstration
Throughout this unit, you will be expected to show your competency of the elements through
observations or demonstrations. Your instructor will have a list of demonstrations you must
complete or tasks to be observed. The observations and demonstrations will be completed as well as
the activities found in this workbook. An explanation of demonstrations and observations:
Demonstration is off-the-job
A demonstration will require:
 Performing a skill or task that is asked of you
 Undertaking a simulation exercise
Observation is on-the-job
The observation will usually require:
 Performing a work based skill or task
 Interaction with colleagues and/or customers
Your instructor will inform you of which one of the above they would like you to do. The
demonstration/observation will cover one of the unit’s elements.
The observation/demonstration will take place either in the workplace or the training environment,
depending on the task to be undertaken and whether it is an observation or demonstration. Your
instructor will ensure you are provided with the correct equipment and/or materials to complete the
task. They will also inform you of how long you have to complete the task.
You should be able to demonstrate you can:
 Review global market environment
 Assess international business and electronic commerce market factors
 Identify risk factors for international marketing opportunities
 Investigate international business and electronic commerce marketing
opportunities
You will also need to demonstrate the following skills:
 Reading
 Writing
 Numeracy
 Navigate the world of work
 Get the work done
Activities

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Activity 1A
Estimated Time 40 Minutes
Objective To provide you with an opportunity to assess international trade patterns and
identify their likely importance for the business.
Activity What are the current international trade patterns in your industry and how
do these affect your business?
The industry that is taken into concern for this assignment is the Dairy
industry of Australia. This industry is controlled by the national body of service,
namely Dairy Australia. The dairy industry has lot of opportunities and the
investment in this industry has proved to be profitable. This country has around
eight regions for dairying and each of the regions has its own requirements and
conditions (Dairyaustralia.com.au 2017).
How might a recession negatively affect global demand and the economy?
Global demand and supply are affected by some laws in the economy,
about which every business should be aware of. The demand for a particular
product is more if the prices are cheaper and the customers tend to purchase
that particular product. The higher prices of a product are more preferable for
the suppliers, the reason being that they tend to manufacture more products
with higher prices. A situation where recession occurs in the economy, the
prices tend to decline constantly. The people tend to lose their jobs in the time
of recession and due to this the companies also lower the prices of the
products to enhance the sales. This affects the demand and supply of the
products. Economic recession occurs when there is severe withdrawal in the
economic activities. This type of situation has negative effects on the global
demand and economy of a country as well (Baldwin and Jaimovich 2012).

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Activity 1B
Estimated Time 30 Minutes
Objective To provide you with an opportunity to research international business and
electronic commerce market factors ,and assess opportunities to enter, shape
or influence the market for their likely contribution to the business.
Activity Choose a country that you may potentially want to enter (in terms of
marketing). What international business and electronic commerce market
factors may affect your ability to enter, shape or influence that market (and
how)?
The country where the dairy industry of Australia can be promoted is
Japan. Japan is small country in terms of area. The factors of the country
related to the political, economic, social and technological aspects facilitates
the entry of new business enterprises. The country of Japan is a monarchy,
however they have a strong political and legal system, with five strong and
influential political parties. The country has a strong economy which will favour
any type of foreign investments. Japan is considered to be a part the top five
greatest economies of the world. The country is technologically strong and this
factor will have a positive influence on the new business enterprise and the
opportunities that the business enterprise can explore further in terms of
ecommerce and technology. The analysis of the various aspects of the country
related to the business of the country proves that the expansion of the business
in Japan will prove to be profitable (Berthon et al. 2012).

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Activity 1C
Estimated Time 30 Minutes
Objective To provide you with an opportunity to identify international markets
operating under free trade or protectionist arrangements and estimate likely
ease of entering and trading successfully.
Activity What are free trade and protectionist agreements?
Free trade agreements are the trade agreements which is made
between two or more than two countries and they mainly agree on some of the
trade terms between them. This agreement is related to the determination of
the duties and the tariffs that the countries mainly impose on the imports and
the exports between the two countries. The international trade between the
two countries are affected by the trade agreements. Imports are the services
and goods that are produced in other countries and bought by the residents of
the domestic country. Exports are the services and goods that are
manufactured in a particular country and are sold outside the borders of the
country (Dai et al. 2014).
Protectionist agreement is the process by which policies are made with
the aim of protecting the domestic industries against the competition from
foreign countries with the help of import quotas, tariffs and subsidies or any
other restrictions that are imposed on the foreign competitor imports. These
types of policies are implemented by some countries in spite of the fact that
the economists of the mainstream agree to the fact that economy in the world
is benefited more from the free trade agreements. The most important
protectionist measures are mainly the tariffs that are levied by the government.
This process makes the imported articles more expensive as compared to the
domestic products of the particular country (De Mooij 2013). Another way by
which the protectionism is imposed on imported products are the import
quotas.
Give examples of countries with free trade arrangements and those with
protectionist ones.
Countries that implement trade protection policies are India and other
developing countries. The countries that implement free trade agreements are
Australia, USA and Singapore (Kose and Riezman 2013).

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