This presentation analyzes the global success of Cadbury's Dairy Milk. It begins with an introduction to the business and the chosen product. The presentation provides information about Cadbury, the company behind Dairy Milk, and its mission. It details the product's features, main markets, and marketing and distribution strategies. The presentation also examines Dairy Milk's success in terms of market position and sales volume, highlighting its popularity and market share. Furthermore, it explores the reasons behind the product's global success, referencing factors like distinct labeling standards and quality components. The presentation concludes with a summary of the key points, emphasizing the role of effective marketing and distribution strategies in achieving market success. References from academic journals support the analysis.
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