This report provides an executive summary and explores international business strategies for a UK-based company, Kirby & West, aiming to enter the Chinese market with dairy products, specifically UHT milk. It utilizes PESTLE and Porter's Five Forces analyses to assess the market environment, including political, economic, social, technological, environmental, and legal factors, as well as the bargaining power of buyers and suppliers, threats of new entrants and substitutes, and competitive rivalry. The report also examines key cultural factors using Hofstede's framework, identifies trade barriers, and addresses ethical and social issues. Furthermore, it explores methods of market expansion and expansion strategies to build a brand image and retain loyal customers. The report highlights the significance of cultural dimensions, equality, and power delegation, concluding with key insights for successful market entry and expansion in China.
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