Fiji Islands: Business Proposal for Dairy Product Introduction

This report presents a business proposal from the director of an FMCG company in Australia to the Chief Secretary of Bio Security in the Fiji Islands. The proposal suggests introducing dairy products from the Netherlands to Fiji, highlighting the Netherlands' strong dairy industry, export capabilities, and technological advancements. The report emphasizes the high demand for dairy products, the affordability for Fijian consumers, and the potential for economic growth for both countries. It details the different types of dairy products, the production processes, and the importance of customization to suit the Fijian market. The proposal includes references to support the claims and requests consideration for the business opportunity, emphasizing the potential benefits for both the Netherlands and Fiji Islands. The report also analyzes the economic freedom in the Fiji islands and the growing import and export sectors.

To,
The Chief Secretary of Bio Security, Fiji islands, Date:
Subject: Expansion of business of dairy products of Netherlands to Fiji islands
Dear Sir,
I am the director of an FMCG company in Australia. I want to propose a business deal to you.
I want to introduce dairy products to Fiji islands. Australia and New Zealand import dairy
products for their countries from Netherlands. Dairy product is banned in Fiji Islands and
there is no pathway of dairy products to Fiji Islands. Netherlands, on the other hand is the
most productive and a rich country, with history of being the export leader globally. The
largest share in the economy of Netherlands is occupied by the processed food sector. Out of
all other sectors, dairy sector is intensely export-oriented and the top most productive sector.
This productivity is because of neighborhood and domestic competition (Gelici‐Zeko, 2013).
The products have very high demand in the market of Netherlands and outside. Technological
innovation is exclusivity for the production of the dairy products in Netherlands. High
regulatory principles play a vital role in the production of the dairy products. Skilled
workforce is appointed for the making of dairy products. Cost of labor and the raw materials
are cheap, thus the cost of the dairy products are also cheap which will attract the low-end
customers of Fiji islands (Van Dijk, Schukking & Van der Berg, 2015). The dairy products
include consumer milk, yogurt, condensed milk, cheese, ice cream and dried milk (powdered
milk). The different processes of making these products are homogenization, chilling and
pasteurization. Milk produced from cow milk are processed and distributed in different
forms. Another essential reason for the growth of this market is the natural milk (Bijman,
2018). The producers when allow the cows to pasture for more than 6 hours per day, which
is 120 days per year, an additional of 0.01 dollar per liter of milk is produced. Every month,

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the LTO international price of milk is published at www.milkprices.nl. Prices of milk-
product are not constant and fluctuate on a daily basis. Milk production annually amounts to
1.3 million tons and the value of export is 6.4 billion dollar. Whereas the living cost in Fiji
islands is moderate. Thus, the dairy products from Netherlands will be affordable for most of
the people of Fiji islands. Economic freedom in the Fiji islands is 62.2. The overall score has
increased. Fiji islands are also growing rapidly in import and export. Thus, it will provide
huge opportunity to Netherlands to export its dairy products to Fiji islands. Milk-products
need to be customized, according to the taste and affordability of the customers of Fiji islands
(Naidu, & Chand, 2013). The export sector of Netherland is growing and the business ties
with of Netherlands with Fiji islands will mark the change in the economy of both the
countries and in turn affect the market share of both the countries. Thus, I would request you
to consider the proposal and understand the benefits of it. I would be highly obliged if the
proposal is taken seriously. Waiting for a positive revert.
Thanks and Regards
Director of an FMCG Company
Name:
Date:

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References
Bijman, J. (2018). Exploring the sustainability of the cooperative model in dairy: The case of
The Netherlands. Sustainability, 10(7), 2498.
Gelici‐Zeko, M. M., Lutters, D., ten Klooster, R., & Weijzen, P. L. G. (2013). Studying the
influence of packaging design on consumer perceptions (of dairy products) using
categorizing and perceptual mapping. Packaging Technology and Science, 26(4), 215-
228.
Naidu, S., & Chand, A. (2013). Financial problems faced by micro, small and medium
enterprises in the small island states: a case study of the manufacturing sector of the
Fiji Islands. International Journal of Business Excellence, 6(1), 1-21.
Van Dijk, H., Schukking, S., & Van der Berg, R. (2015). Fifty years of forage supply on
dairy farms in the Netherlands. Grassland Science in Europe, 20, 12-20.