Summer Sandal Project: Daisy Moccasin by OFFICE-A Complete Guide

Desklib provides past papers and solved assignments for students. This project details the design, manufacturing, and marketing of Daisy Moccasin summer sandals.

Managing a Successful Business Project
A project to design, manufacture and market the simmer sandal Daisy Moccasin- by OFFICE

Table of Contents
INTRODUCTION........................................................................................................................3
Task a) Establish aims and objectives for project.....................................................................4
Project Definition................................................................................................................. 4
Project Statement................................................................................................................ 4
Project Aim and Objectives..................................................................................................4
Task b) Produce an appropriate project management plan including relevant actions...........5
Project Scope........................................................................................................................5
Included Scope.................................................................................................................5
Excluded Scope.................................................................................................................5
Project budget and Cost.......................................................................................................5
Quality Control..................................................................................................................... 6
Communication Plan............................................................................................................6
Project Risks......................................................................................................................... 7
Project Resources.................................................................................................................7
Gantt chart (Time Schedule).................................................................................................8
Work Breakdown Structure..................................................................................................9
Project Logbook..................................................................................................................10
Task c) Conduct research to general knowledge....................................................................13
Accuracy and reliability of different research methods applied.........................................15
Task d) analysing the findings and drawing the conclusion....................................................16
Task e) Presenting and producing the project in an appropriate manner..............................17
Task f) Communicating the recommendations appropriately for intended audience............22
Task g) Completing the performance review:........................................................................23
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a) The success of the project and its usefulness in supporting the organizational
performance.......................................................................................................................23
b) My performance............................................................................................................ 24
CONCLUSION.......................................................................................................................... 26
REFERENCES........................................................................................................................... 27
Table of Figure
Figure 1 Gibbs reflective cycle................................................................................................24
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“A project to design, manufacture and market the simmer sandal Daisy Moccasin- by
OFFICE”
INTRODUCTION
Fashion has taken a permanent place in the life of the individual. Earlier fashion was
regarded as the possession for high-class individuals who would party every day. However,
with the changes in the business environment, fashion is accepted by individuals from all
the class as well as culture. With the acceptance of fashion among the people, fashion
designers toil hard to fulfil the diverse needs of its customers (Deselnicu et al., 2016). The
definition of fashion varies from one individual to another as. Some peoples believe fashion
to the novel trends in accessories, clothing, and footwear while for others fashion is unique
food and different lifestyle (Macchion et al., 2017).
People follow various magazines and media to be updated with the latest fashion and
trends. Fashion has become highly important for the people as it provides them with a good
impression and also highlights their personality and gives classy looks among the group and
individuals if they dress according to latest style (Dixon and Shankar, 2018). Novel designs
are created by footwear fashion designers to attract the people and sell it to them. Fashion
attracts both men and women equally but major importance is given to women fashion and
beauty as it tends to attract many people. This project is also based on designing,
manufacturing as well as marketing the summer sandal collection Daisy Moccasin by
OFFICE.
OFFICE is one of the fashion footwear specialists that provide a stylish and innovative
footwear collection to suit the style-conscious customers for every occasion (OFFICE, 2019).
They have a unique range of products that are created by their in-house design team and
global brand partnership that recognises their design, individuality and quality. Although the
company was acquired by Truworths which is a market-leading fashion apparel retailer in
South Africa in 2015, the Head Office team of the OFFICE is based at Central London
Headquarters in which the group of dedicated designers and buyers consistently present
pioneering as well as up-to-the-minute trends (OFFICE, 2019). It is spread across 160 stores
globally and helps in gaining a reputation as a fashion leader on the British high street and
aids for continuous growth around the world.
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Task a) Establish aims and objectives for the project
Project Definition
A project is defined as the temporary efforts or activities in order to achieve the desired or
defined purpose in terms of outcome, output or benefits (Sayid Mia et al., 2017). Project
management is a discipline that refers to the application of processes, skills, knowledge,
methods and experiences with the aim to achieve the project objectives.
Project Statement
As a Product Design Manager for OFFICE, a brand novel summer sandals is to be designed
and manufactured to marketing and sell its product to different leading fashion retailers
around the world and also contend with other big brands. It also aims to out the brand
novel summer sandals at the launch event with the aim to sell their product to
representatives of major industry at London Fashion Week in February 2019.
Project Aim and Objectives
The aim of this project is to design, manufacture the brand novel summer sandals before
31st January 2019 by OFFICE to sell and market it to different fashion retailers and major
representatives of industry at London Fashion week and also contend with other big brands.
The objective of the research is:
1. To design and create the brand novel summer sandal name Daisy Moccasin
2. To promote the brand novel summer sandal name Daisy Moccasin to contend with
other big brands.
3. To sell the brand novel summer sandal name Daisy Moccasin to different leading
fashion global retailers and a major representative of the industry at London fashion
week.
The project is to be the plan, manage and implement by the Product Design Manager in
order to design, create, manufacture, market and sell the new summer sandal in the
market.
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Task b) Produce an appropriate project management plan including
relevant actions
Project Scope
Included Scope
Both secondary and primary sources are included in the research by carrying out both
qualitative and quantitative research. The data is collected by using a questionnaire survey
among the focused group (Lee and Rahimifard, 2012). A brand new summer sandal is to be
designed, created, manufactured, marketed and sold by OFFICE in the footwear market and
at London fashion week. All the activities, process and actions are included by all the
departments of OFFICE to design, manufacture, sell and market the new summer sandal.
The data collection is carried at proximity to the retail stores to meet research objectives.
One brand that is new summer sandal is focused on this business project.
Excluded Scope
This research will only address the designing, manufacturing, creation, marketing and sales
of brand novel summer sandal Daisy Moccasin by OFFICE. It also does not compare the
designing, manufacturing, marketing and sales of brand new summer sandal Daisy
Moccasin. Other summer shoe collections are excluded in this research. Any funding
activities and geographical area are not included while carrying out the research activities
(Navas-Alemán, 2011).
Project budget and Cost
Particulars Estimated Costs Actual costs
incurred
Stationery material £100 £95
Human resources £2400 £2650
IT hardware, software and networking £200 £235
Machines and equipment for design and
creation of new summer sandal
£700 £785
Raw materials for manufacturing new
summer sandal
£300 £310
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Marketing and promotion activities £100 £115
Miscellaneous resources £350 £385
Coupons and Vouchers to participants £100 £100
Other administrative costs £200 £220
Total £4450 £4895
Quality Control
Guidance form the supervisor is sought in order to avoid and prevent any hindrance in the
progress of the research. Ethical considerations are taken into account in this research. The
data collected through the research survey is stored in a computer with a password
(Luximon, 2013). This research maintains dignity as well as the privacy of the individuals
who took part in the research. The participants of the research are explained the research
details so as to develop their willingness and seek their mutual consent to take the
questionnaire survey.
Communication Plan
Active communication will be initiated with the individuals and provide the details of the
research to carry out a questionnaire survey for data collection. Interaction with the
supervisor is done on regular basis to evaluate the progress of the research without any
issue (Shang et al., 2014). Email communication is used to communicate and share the
research findings and outcome of the research. The employees of the OFFICE is
communicated the research outcome in order to consider it in design and manufacture
stylish and efficient products.
Description Type Delivery
method
Target
audience
Delivery frequency
Everyday
report
Informational Direct Managers,
Supervisor,
Project Team
Regular
Agenda Informational Improvised Managers, Half-month
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report presentation Supervisor,
Project Team
Status
report
Obligatory Email Managers,
Supervisor,
Project Team
Monthly
Assessment
report
Obligatory Email Managers,
Supervisor,
Project Team
Scheduled
Concluding
report
Obligatory Demonstration Managers,
Supervisor,
Project Team
On submission date
Project Risks
One of the major risks is to manage the quality of the research and ensure no biasness or
issues are raised. Guidance form the supervisor is considered to address any issue if arises
or biasness if observed (Ulutas and Islier, 2015). Proper care and attention must be taken to
maintain the quality and style in designing and manufacturing the summer sandal Daisy
Moccasin. Economical and essential tools are employed so that research does not exceed its
budgeted cost. The time estimated under the Gantt chart and work break down structure
must be adequate for timely project completion.
Project Resources
This research comprises technical resources, human resources and other physical resources
to complete the project. Human resources include the supervisor who guided and directed
the research process. It also includes the support of staff and experts who assisted in
conducting the questionnaire survey and collect and analyse the data effectively (Waatti and
Brack, 2011). Technical resources such as IT hardware, software and networks are used to
collect secondary resources and collect and protect the data. The data collected is utilised to
analyse using an analytical tool that is tables and charts from Ms-excel.
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Physical resources include the raw material, machine and equipment, marketing and
promotion to design, create, manufacture, market and sell new summer sandal Daisy
Moccasin by designing team of OFFICE. Financial resources are deliberated to perform all
the above activities within the estimated budget of the project (Seferin and Van der Linden,
2012).
Gantt chart (Time Schedule)
Establishing research aims plus objectives
Creating a plan for project management
Conducting the small scale research
outcomes and conclusion of Research
Presenting and producing the project report
Conveying the recommendations applicably
Performance review with self-reflection
19-Nov 2-Dec 15-Dec 28-Dec 10-Jan 23-Jan 5-Feb
Gantt Chart
Start date duration
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Work Breakdown Structure
Activities Actions are taken Start date End date Duration
(in days)
1 Establishing research aims plus
objectives
22-11-2018 28-11-2018 7
2 Creating a plan for project
management
29-11-2018 12-12-2018 14
3 Conducting small scale research 13-12-2018 26-12-2018 14
4 outcomes and conclusion of
Research
27-12-2018 09-01-2019 14
5 Presenting and producing the
project report
10-01-2019 16-01-2019 7
6 Conveying the recommendations
applicable
17-01-2019 23-01-2019 7
7 Performance review with self-
reflection
24-01-2019 30-01-2019 7
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Project Logbook
Date Activity Actions are taken Person-
in-
charge
Signatur
e
Remarks
22-11-2018
to 28-11-
2018
Project
initiation
Establishing research
aims plus objectives
Manager,
support
staff
- As per
requirements
29-11-2018
to 12-12-
2018
Project
management
Creating a plan for
project management
Manager,
Experts
- As per
requirements
13-12-2018
to 26-12-
2018
Data collection
plus analysis
Conducting small
scale research
Manager,
Experts,
support
staff
- -
27-12-2018
to 09-01-
2019
Research
outcome plus
the conclusion
outcomes and
conclusion of
Research
Manager,
Experts,
support
staff
- As per
requirements
10-01-2019
to 16-01-
2019
Project Drafting Presenting and
producing the project
report
Manager,
support
staff
- -
17-01-2019
to 23-01-
2019
Project
references
Conveying the
recommendations
applicable
Manager,
support
staff
- -
24-01-2019
to 30-01-
2019
Performance
review
Performance review
with self-reflection
Manager,
support
staff
- As per
requirements
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Daisy Moccasin
Brand new summer sandal Daisy Moccasin is designed and created by the design team of
OFFICE. The outsole material is of rubber with lining material PU and upper material Flock. It
has a buckle strap with a square heel of 3cm to 5 cm heel height. The sandal type is basic
with a solid pattern. It can be worn on casual occasion in summer. It fashion element is
sewing with open side vamp and back strap counter which fits true to size. It offers
comfortable and stylish, breathable and fashion elements to customers.
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