Report on Contemporary Hospitality Industry: Dakota Hotel

This report provides a comprehensive analysis of the Dakota Hotel within the contemporary hospitality industry. It begins with an introduction to the hospitality sector, defining its key components and significance. The report then delves into the environmental factors affecting the hotel's development, utilizing PESTLE and SWOT analyses to identify political, economic, social, and technological influences, as well as the hotel's strengths, weaknesses, opportunities, and threats. The report further examines the implications of current trends such as globalization and Brexit on the hotel's business activities. Finally, the report concludes by summarizing the key findings and insights gained from the analysis, offering a detailed understanding of the Dakota Hotel's operational environment and strategic positioning within the competitive hospitality landscape. The report includes a list of references used to support the analysis and findings.

The Contemporary Hospitality
Industry

• Introduction
• Environmental components that affect the development of
company
• SWOT analysis for a hospitality business
• The implications of current and potential trends in hospitality
industry
• Conclusion
• References
Table of content

 Hospitality sector define as amalgamation or combination of
various service activities, event planning, banking, food and
beverage, hotel and travel and tourisms. It is one of the major
sectors of economy which earn more than trillion revenue per year
by providing effect service to customers. This report is prepared
on the basis of Dakota hotel which is situated in Manchester and
successfully run hotel industry within UK. In this report the
importance of hospitality sector, work and role has been define in
brief manner it also include the effect of hospitality sector in
international market and skills required for being a part of this
sector. This report contains use of environment scanning technique
to analysis the macro and micro factors effect on hospitality
INTRODUCTION

 Environment is build up with micro and macro factors.
They are directly and indirectly affect the organization. In
context with Dakota hotel their management deptmrnt use
techniques of enviormtmnt scanning to identify the affect
of internal and external factor for this the use Pestle and
SWOT analysis which are describe blow
 PESTLE analysis
 Political factor: These factors are consider the police and
rules regulation made by government. It considers all the
foreign trade policy, political stability trade restriction
(Prajapati, Jadeja and Goswami, 2014).
ENVIRONMENTAL COMPONENTS THAT AFFECT THE
DEVELOPMENT OF COMPANY

 Economical factor: It include factor of which affect demand and supply
rate, intern rate, economic growth, current rate etc. The economic
environment of this hotel is give positevly effect as the rate of interest is
goes down thus Dakota hotels easily invest in other project for expand
business.
 Social: This factor play essential role in hospitality sector of business. It
considers the value, belief, relation of public goodwill for the hotel among
customer. Dakota has build positive goodwill thus guest attract toward
them as their staff provide them effective services.
 Technological: In regards with Dakota this factor play positive and
negative role. As with the use of social media and digits platform the
management departement attract outsider by offering attract schemes but
due to this the risk of cyber crime and theft of data also increase (Prichard,
and et.al,2016).

 SWOT: It is also useful technique of environment scanning which used by department of
Dakota to analysis their strength, weakness, opportunity and threat of business environment,
 STRENGTH
 Hotel Dakota have great brand image among public it has many branches’ in Europe.
 It has high skill professional staff (Gottfried, De Clercq Blair, Weng, and Wang, 2018).
 WEAKNESS
 It has not wider area thus the profitability rate is comparatively decreases.
 The organization focus on foreign customers more than their local guest.
 OPPORTUNITY
 They explore their hotels in other countries by effectively use digital marketing platform.
 They increase their profit rat by organizing attractive event within their hotel premises.
 THREAT
 Competition increases with changes of times
 The Dakota hotel is not able to attract international customer due to the effect of Covid 19 for
upcoming 1 year.
SWOT ANALYSIS FOR A HOSPITALITY BUSINESS

 There are various kind of trade which is recently
running the market these directly effect on the
business activities of Dakota and influence it.
 Globalization: It is one of the most essential elements
which is considered by organization. Globalization
reduces the strictness and rigidness and allows
foreign countries to invest in this organization. The
Dakota use this and expand their market easily in
other countries (Yu, Y., Byun and Lee, 2014).
 Brixit agreement: It directly affect the ruining
business as it before the aggrment tourist rate is
higher but due to this organization rate decrease of
sell.

The implications of current and potential
trends in hospitality industry

 Prajapati, K.B., Jadeja, S. and Goswami, M., 2014. PEST Analysis for
Indian Luxurious Hotel Market. Asian Journal of Research in Business
Economics and Management, 4(3), pp.205-213.
 Prichard, R., Rossi, M., Muir, J., Yao, C., Whelan, K. and Lomer, M.,
2016. Fermentable oligosaccharide, disaccharide, monosaccharide and
polyol content of foods commonly consumed by ethnic minority groups in
the United Kingdom. International journal of food sciences and
nutrition, 67(4), pp.383-390.
 Gottfried, O., De Clercq, D., Blair, E., Weng, X. and Wang, C., 2018.
SWOT-AHP-TOWS analysis of private investment behavior in the
Chinese biogas sector. Journal of Cleaner Production, 184, pp.632-647.
 Yu, Y., Byun, W. H. and Lee, T. J., 2014. Critical issues of globalisation in
the international hotel industry. Current Issues in Tourism, 17(2), pp.114-
118.
REFERENCES

THANK YOU