Holmes Institute HC3152: E-Business & AI Impacts on Dan Murphy Report

This report examines the significant impacts of Artificial Intelligence (AI) on the e-commerce industry, using Dan Murphy, an Australian liquor chain, as a case study. The report explores how AI, encompassing machine learning, natural language processing, and data mining, is utilized to enhance various aspects of Dan Murphy's online business operations. It details how AI improves product targeting, enables visual and voice-powered search, streamlines hiring processes, and facilitates customer service through chatbots. The analysis highlights the importance of AI in personalizing shopping experiences, improving customer interaction, and optimizing business efficiency. Furthermore, the report reviews relevant literature, emphasizing the role of AI in mitigating risks, securing data, and driving sales growth within the competitive e-commerce landscape. The report concludes by underscoring the transformative potential of AI in shaping the future of e-commerce and its strategic importance for businesses like Dan Murphy to maintain a competitive edge and provide superior customer experiences.