Hospitality Leadership: Problem Solving Paper on Danang Rubber Company

This report analyzes the organizational behavior within the Danang Rubber Company, a rubber processing manufacturer in Vietnam. The paper identifies a problem of unclear goals and lack of commitment among employees. The report applies the Goal Setting Theory to address this issue, suggesting that clear, challenging, and achievable goals, along with regular feedback and employee commitment, can significantly improve job performance and overall organizational effectiveness. Recommendations include motivating employees, addressing customer feedback, fostering a strong company culture, and improving communication between managers and employees. The conclusion emphasizes the importance of recognizing problems, setting clear goals, and fostering a strong commitment to achieve desired outcomes. The report highlights the significance of self-efficacy and commitment in enhancing goal achievement, ultimately aiming to build stronger relationships and improve work efficiency within the company.

Running Head: Organizational Behavior
Organizational Behavior
Name of the Student:
Name of the University:
Author’s Note

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Table of Contents
Introduction......................................................................................................................................1
Discussion........................................................................................................................................2
Name of the company- Danang Rubber Company......................................................................2
Company Overview.....................................................................................................................2
Problem faced by the company....................................................................................................2
Goal Setting Theory.....................................................................................................................3
Recommendation.........................................................................................................................5
Conclusion.......................................................................................................................................6
Reference.........................................................................................................................................6

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Introduction
Organizational behavior can be defined as the study of areas of research that enables the
organization to improve the job performance, promotional activities, innovation, increasing the
job satisfaction and cheering leadership. Each organization has its own recommended action,
modified compensation plan and changing the system evaluating the performance. The study that
is based on organizational behavior of any industry or firm is termed as the roots because the
Western Electric company had launched this concept in 1920s, and resulted it to be effective.
The aim of the assignment is to apply one topic from the course learning and attempt to resolve
the specified problem which is existing in the firm (Robbins & Judge, 2013). The problem that is
recognized in the firm is the lack of setting goals within the team leader and the employees. To
improve this condition the corrective measure which designed to be applied is the goal setting
theory. This theory will result in enhancing the working condition within the office space and
improve the relationship within the employees.

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Discussion
Name of the company- Danang Rubber Company
Company Overview
Danang Rubber Company is a manufacturer of rubber processing, situated in Danang,
Vietnam. The company caters to manufacture market and also distribute the products that are
manufactured from rubber for automotive use and industrial use. The company also facilitates
merchandise machinery, installation of the equipments and further supplies it to the rubber
processing industry (Khanh, 2014). The products catered by the company are light truck tires,
OTR tires, radial tires, agricultural tires, tubes and flaps, motorcycle tubes and commercial truck
tires.
Problem faced by the company
The problem that is recognized in the company is mainly focused on the decision that is
made by the employee and its assurance on sticking to the commitments of the industrial policy.
When the objectives of the industry are unclear the majority of the employees tend to set goals
on the basis of what they think is right and rather what they actually want. In some instances
while working towards the goals it is sometime underestimated (Heald, 2018). The goal of the
company describes the major cause of the unrealistic expectation but it must be the responsibility
of the company to be persistent. The employees must be prescribed to take baby steps towards
the goal, keeping pushing and not lose momentum. There are few employees who think that it is
important to achieve the external goals in nature but it is equally important to understand the

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nature of the work. It is also analyzed that there are some employees who share the same
common problems in goal setting. This is because of the low self-confidence and the self-esteem
that they poses in the long run while working in the organization. The same monotonous work
does not help the employees to think of the box but to only think of innovative ways in
manufacturing of the products.
Goal Setting Theory
The effect of setting goals that is observed on the subsequent performance can be referred
to as the Goal Setting Theory. With the help of an example it can be explained that the researcher
Edwin Locke had discovered that the individuals must be certain of what they want to achieve or
work for in the organisation so that it does not becomes difficult to perform better in comparison
to those who set general goals for the company (Locke & Latham, 2013). The goal should be a
present mean of challenge for any employee working in the company but on the other hand it
should still be attainable. The various levels of challenges should be specified to each and every
personnel and increase their level of motivation. The more challenging the situation is the goal
will make the work easier to be achieved and also not be distracted from avoiding the
unnecessary distraction. This will make the employees more motivated to work with
determination towards the difficult goals. The theory also prescribes the employees to set the
ongoing requirement and be informed about the progression or regression. Any individual who
requires the feedback on how well it can progress towards his or her goals and aims (Erez, 2015).
The feedback is helpful for the employees to understand what he or she had done previously or
what she wants to do. If the process is made easier for the employee it becomes easier to monitor

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the progress and on the other hand when the employee makes quick decision on the own
adjustments and continues to work without any further hesitating for feedback.
There are few principles which need to be adopted by the company for proper delegation
of work. The effective principles of goal setting theory are:
 Task complexity: when the goal is complex in nature it should be made sure by the
employees that they give enough time to themselves so that the task or the given work is
well examined and at the end draw a conclusion which gives proper time to overcome
that learning curve and involve the completion of task (Latham, Brcic & Steinhauer,
2017). Subsequently, if the goal is really difficult to achieve, ensure that the employee
gives themselves some padding to give the company a chance of gathering success.
 Feedback: to set up the method and receive the information on the progress towards the
goals. If the company faces a loss in few months’ time period it proves to be harder when
it is better to adjust the difficult situations.
 Commitments: it is important to put deliberate effort in meeting the goals of the
organization. In sharing the goals with the rest of the employees so as to increase the
degree of accountability and meeting of the goals.
 Challenges: the goals must be decent so that it can set the levels of difficulty for
motivating the employees and striving towards the goals (Travers, 2013).
 Clarity: a comprehensive and measurable goals is easier to achieve than that which is
intelligible. Hence, it can be explained that the most efficacious goals must have a
specified timeline within which it needs to be completed.

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Recommendation
The following recommendation can be stated for the company and to resolve the issues which
are faced in the recent time. Some of the recommendations are:
 Firstly it can be stated that the Danang Rubber Company must facilitate how to motivate
the employees on a regular basis. All the employees will not be motivated with the same
attributes and approaches. This must be made sure that the managers or the team leaders
must keep multiple approaches so that there is more than two options for the employees
to be motivated. On the other hand the leader must also learn to listen to the grievances of
the employee.
 The second recommendation that can be made for Danang Rubber Company is to listen
to the distributes and the customers who makes regular purchase from the same brand. In
case of any dispute with the product or the customers provides feedback it should be the
responsibility of the managerial people. Talking to the customer and collecting feedback
on the product and services rendered by the company makes the product more
standardized and at the end there is high purchase and revenue earned.
 The aspect of culture must be given importance to because this keeps the employees
together and makes them work in unity. When the division is created with the attributes
of caste, creed, religion or sex it creates a barrier within the employee to communicate
and work. Thus it becomes difficult for them to coordinate and cooperate among
themselves.
 Lastly the main theory that must be introduced in the company is the opportunity to
communicate with the managers. With the help of communication it becomes significant
for the managers to perform the basic functions for the managers and perform the

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function like organizing, planning, leading and coordinating. Communication assist the
managers to perform the work with full responsibility and dedication.
Conclusion
Hence it can conclude that the problems which are recognized in the industry can be
constructively framed into a list and can be formularized into following goals. Accepting the
problems in the first steps is the best way to recognize the problem and create different ways of
motivating the employees. The commitments words the goals are the degree that determines one
to use and achieve accepted goals. The two primary factors that will help to achieve the goals are
inclined to the commitments are important and self sufficient. The importance of the theory will
assist the company it resolve the issues which is faced within the managers and the within the
employees. When a stronger relationship is built it will assist a smooth flow of work and built
stronger relationship with all the levels of the management. The two important aspects of the self
efficiency and importance will enhance the goal commitments by the individuals.

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Reference
Erez, M. (2015). Goal setting. Wiley Encyclopedia of Management, 1-4.
Heald, M., 2018. The social responsibilities of business: Company and community, 1900-1960.
Routledge.
Khanh, L. N. (2014). Business Analysis and Valuation-Danang Rubber Company (Doctoral
dissertation, International University HCMC, Vietnam).
Latham, G. P., Brcic, J., & Steinhauer, A. (2017). Toward an integration of goal setting theory
and the automaticity model. Applied Psychology, 66(1), 25-48.
Locke, E. A., & Latham, G. P. (2013). Goal setting theory: The current state.
Robbins, S. P., & Judge, T. A. (2013). Organizational behavior. Pearson education limited.
Travers, C. J. (2013). Using goal setting theory to promote personal development. In New
developments in goal setting and task performance (pp. 627-644). Routledge.