Dance Flash Mob Event Report: A Comprehensive Evaluation

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[EVALUATION REPORT]

EXECUTIVE SUMMARY
The purpose of the individual report is to be to evaluate the Dance event and scrutinise of
all elements involved in it. It is an essential part of the reflection that helps to develop
individual skills (Tembrioti and Tsangaridou, 2014). The purpose of the Dance Flash Mob is
to bring together the people for the purpose of the fun and relaxation. In addition, the
report highlight the individual learning is that has been gained through the conduct of the
event. This report consists of two parts, the first part critically evaluates the concept of an
event and throws light on the concept of event marketing, communication and own
contribution towards the success of the event. The second part reflects the individual
learning’s, skills and knowledge for the purpose of future employability.

Contents
EXECUTIVE SUMMARY............................................................................................................. 2
PROGRAM DESCRIPTION..........................................................................................................2
PART 1 EVALUATE AND REFLECT THE DIFFERENT CONCEPTS OF THE EVENT USING TH
DISCUSSION IN LECTURES AND INDIVIDUAL STUDY. DID YOUR EVENT FULFIL ITS
OBJECTIVES? WHY AND HOW?................................................................................................3
PART 2 REFLECT ON YOUR INDIVIDUAL LEARNING TOWARDS YOUR FUTURE EMPLOYABILITY
IN TERMS OF SKILLS AND KNOWLEDGE ACQUIRED..................................................................8
CONCLUSION.......................................................................................................................... 11
REFERENCES........................................................................................................................... 12

PROGRAM DESCRIPTION
A Dance Flash Mob is organised at the college to bring the people together for fun and
relaxation. We are a team of five people and each member of our team has contributed
their valuable time and efforts to organise the event. We discuss and share our unique ideas
for the success of the event (Grant, 2016). We also decided to bear customised T-shirts with
a good message on it;" Worry less, Dance more”. Thus, the original idea of a Dance Flash
Mob helps us to generate a Buzz and express the creativity of our team.

PART 1 EVALUATE AND REFLECT THE DIFFERENT CONCEPTS OF THE
EVENT USING TH DISCUSSION IN LECTURES AND INDIVIDUAL STUDY.
DID YOUR EVENT FULFIL ITS OBJECTIVES? WHY AND HOW?
The evaluation of an Event is an important part of reflection for the development of an
individual. It is important to scrutinise all the elements of the event on the first hand for
achieving success. Event planning will also help in reflecting the further areas of
improvements (Dow, 2011).
Event Concepts
A Flash Mob even is arranged at the college to surprise and amuse the staff members and
the students at the college. The main purpose of the Flash Mob is to bring together various
people for the purpose of learning new dance steps and doing fun.
In addition, a feasibility study will be conducted to identify the different models for the
event. It also considers the various aspects related to the purpose of the event and cost-
benefit analysis (Cheson et al., 2014).
The main objective of the Dance Flash Mob is to create awareness among the people about
the dance. This is a unique way to bring different people together for fun and enjoyment. It
also enhances the interaction and active involvement among all the participants. Thus, Flash
mob is a great way to provide positive exposure to the class and allows building the self-

confidence of the team. It also promotes unity among the class and tends to improve
individual performance.
Planning Elements
Event planning refers to a significant part of the management. An effective plan provides a
framework and road map to focus on the problems that act as a hindrance in the success of
the event. The planning element of organizing the Dance Flash Mob comprises of selecting
the target audience, source of revenue, manner of selling the ticket, fund arrangement,
sponsorship and other promotional activities for controlling the event.
Event Marketing
Event marketing needs to be done to gather the target audience. The event of Dance Flash
Mob needs to consider the 6P's of marketing as a product, price, place, press release,
positioning and public relation. It is also important to establish 3E’s of marketing;
Entertainment, excitement and enterprise (Cheson et al., 2014). Thus, event marketing is
concerned with promoting all the activities required to promote an event idea. Moreover,
effective marketing can help to leverage the utmost level of Return on Investment.
Event Communication
Communication is an important aspect of event management. It is important to establish a
link between the target audience and the event organiser. The use of ICT technology and
other programs can help to convey the purpose and objective of the Dance Flash Mob at the
college.
Event resourcing
The successful implementation of the event required effective utilization of the resources.
The Physical resources required for the Dance Flash Mob includes Lights, sounds, Videos,
stage, Chair, tables, location and such other resources required to run the event.
The Dance Flash Mobs at the college involved the active participation of around 1000
people that includes both the staff members and other staff. Furthermore, the event
requires at least 20 volunteers and cleansing team (Dow, 2011). The ground level staff must

be motivated and trained to effectively carry out their work. Flash Mobs generally contains
an element of the surprise to the general audience.
Individual Contribution and Group Contribution
Flash Mob is a great way to enhance the creativity of the individuals and group. A dance
Flash Mob helps to reflect the individual hidden talent and help the other participants to
learn the new moves of the dance (Sööt and Leijen, 2012).
Feedback of the participants
There are many ways to collect the post-event feedback from the attendees. The success of
the event depends upon the post-event feedback, review of the raw data and analyse the
success with the stakeholders. The ways that can be adapted to collect the feedback on the
“Dance Flash Mob”.
Feedback form This form consists of a number of questions. The feedback
can be in the form of a rating or scoring system so as to
easy accessibility to the visitors (Grant, 2016).
Wufoo Post Event
survey
This is a kind of survey where attendees do the ranking on the
scale of 1-5 and thereby helps to collect better representation of
the thoughts for one section.
General Survey
Monkey
This is a kind of feedback form that is general and can be used in
any event to conduct the post evaluation of the event. For
Example- It contains questions such as "What do you like about
the event"?
Jot Form Event
Feedback Form
This is a kind of short feedback that provides the overall rating of
the event. The attendees can fill this form in just a few minutes
and can give the rating as per their experiences and thoughts.
Contingency Planning

Contingency planning is important to prevent risk during the event. This is an essential
element of event planning. It helps to manage the disrupt situation and thereby create an
action plan so as to identify the risk at the first.

REFLECTION
This Flash mob covers different forms of dance including Hip-hop, contemporary, Jazz,
Zumba and more. I believed that I really enjoyed well and able to make many new friends. In
addition, Dance is my strength that helps me to express my emotions and develop my
strength for oneself (Cheson et al., 2014).
Moreover, I really enjoyed group dancing with my college friends and establish a good bond
with my classmate. After the Flash Mob, I really felt good and get connected with my
friends. Everyone in the college enjoys a lot at the time of Bhangra in the Flash Mob.
Everyone put their efforts together to learn new skills and new dance movements.
The crowd at the Flash Mob focus more on dancing rather than warm-ups and other
workouts. I personally of the opinion that our college should specially arrange dance
workshops and classes so that individual can enrich their abilities of dance. This will also
help in keeping oneself as energetic and enthusiastic.
Gibbs Reflection Cycle
The reflection cycle provides the structure to gain learning from the experience. It provides
the framework for the examination of the experiences (Tembrioti and Tsangaridou, 2014).
Figure: Gibb’s Reflection cycle
Source: Husebø et al., 2015

The use of this model can help me to systematically think about the experience and
encourage thinking about the experience, activity or an event. It also reflects the individual
action and helps to adjust the behaviour for future betterment. It starts with the description
and ends with the action plan with respect to future situations.

PART 2 REFLECT ON YOUR INDIVIDUAL LEARNING TOWARDS YOUR
FUTURE EMPLOYABILITY IN TERMS OF SKILLS AND KNOWLEDGE
ACQUIRED
The individual learnings can be reflected by way of conducting a Personal SWOT analysis. In
addition, I need to assess own skills and learning’s that I have gained through conducting
alive stage events. This will further contribute in terms of developing own employability
skills (Sööt and Leijen, 2012).
PERSONAL SWOT ANALYSIS
A SWOT analysis is a powerful tool that helps to address own strength and weakness and
thereby frames strategies to explore the new opportunities and eliminate the threats. This
serves as an important part of career planning and identifies the future areas of
development (Grant, 2016).
Strength
 Good Communication and
Interpersonal skills.
 Proficiency in English.
 Able to adapt changes quickly.
 Excellent Team- building skills.
 Patient and careful (Dow, 2011)
Weakness
 Disorganized.
 I am unable to manage the
pressuring situation.
 Gaps in Knowledge and experiences.
 Very High temper.
 Limited technical knowledge.
Opportunity
 New advancements and a positive
trend in the relevant field.
 A good network and contacts can
help to enrich knowledge.
 I can further opt for higher studies.
Threat
 Lack of competitiveness.
 Suffers very high competition in the
field of management.
 Lack of good training and relevant
knowledge (Dow, 2011).

 Enhance my personal development
EMPLOYABILITY SKILL MATRIX
This refers to the skill matrix that helps in identifying the personal values, qualities,
behaviour attitudes and skills at each career level. This matrix can help me to enhance my
learning in the management sector. Thus, the application of the skill matrix can help to
achieve a higher post and sustain effectively with respect to the working environment of the
organization (Cheson et al., 2014).
Figure: Employability Skill Matrix
Source: Paulrajan, 2011
Assessing own skills that I have gained through Event Planning
The main purpose of the assessment is contributed to future employment. The conduct of
assessment will help me to improve my own skill on a continuous basis. I have learned soft
skills during the conduct of the “Dance Flash Mob” Event at my college that further help me
to boost my career (Srinath et al., 2013).