Dandenong Ranges Tourism Sector: SWOT, Target & Promotion Plan

This presentation examines the tourism sector of Dandenong Ranges in Victoria, Australia, focusing on its SWOT analysis and target market. It highlights Victoria's appeal as a tourist destination, supported by government investments to promote its natural scenery. The SWOT analysis identifies strengths like its attractive location and climate, weaknesses such as seasonal closures and bushfire threats, opportunities including government support and increasing visitors, and threats like climate change. The target market includes interstate visitors, international students interested in natural sciences, and domestic tourists seeking picnics and scenic views. Targeting strategies focus on understanding market demand, measuring growth, and attracting new entrants with government support. Promotional strategies involve highlighting the area's beauty in international journals, enhancing online presence, providing live experiences for online media, and partnering with tourist agencies. The presentation concludes that Dandenong Ranges has a growing tourism market, requiring more investment to safeguard its natural vegetation and attract more tourists internationally. Desklib provides access to similar solved assignments and resources for students.