Dannon Yogurt: Marketing Strategies, Benefits, and Competition

This report provides a marketing analysis of Dannon yogurt, highlighting its commitment to health through food. It details the characteristics of Dannon yogurts, emphasizing natural ingredients and nutritional enrichment. The report explores the benefits for customers, such as the presence of calcium and vitamin D, contributing to strong bones and healthy teeth. It reflects on how Dannon's advertisements promote balanced diets and physical exercise, particularly targeting children. Furthermore, it differentiates Dannon from competitors by noting the absence of artificial colors, flavors, and gelatin in its products. The analysis concludes that Dannon yogurts are a great source of nutrition made from natural ingredients, offering health benefits and setting the brand apart in the competitive market. Desklib provides students access to this and many other solved assignments.

RUNNING HEAD: Marketing
Dannons
Marketing

Marketing 1
Contents
Introduction...........................................................................................................................................2
Characteristics.......................................................................................................................................2
Benefits for the customers.....................................................................................................................2
Reflection made by the advertisements.................................................................................................2
Benefits differentiating from the competition........................................................................................3
Conclusion.............................................................................................................................................3
References.............................................................................................................................................4

Marketing 2
Introduction
Danone is committed to bringing health through food. It is a major global food and
beverage company. The company is driven by the vision of delivery health. Healthy food is
essential to health and the company believes in delivering products in an efficient way.
Danone offers nutrition through simple and well-crafted food.
Characteristics
The yoghurts are made from the natural ingredients by Danone. These are produced in
both natural and flavoured versions. The yoghurts offered by the company are all nutrition
enriched. The production process is checked at every step and each batch is tested. The new
brand of the Danone indulges health with responsibility. Danone is effectively building its
unique dairy expertise and has a diversified product portfolio. The product portfolio of the
company reflects the natural, simple and sustainable way to meet the desire of the customers.
The yoghurts produced by the company taste great and are popular among the customers
(Babin & Zikmund, 2015).
Benefits for the customers
The yoghurts offered by Danone are of rich quality as it contains a source of calcium
and vitamin D. It adds to the development and upkeep of the strong bones and healthy teeth.
The yoghurts made are simple yet the best. The yoghurts are made of just two ingredients,
milk and natural ferments. Danone has attained expertise in the fermentation. Fresh milk,
precise conditions and right live cultures work magic and craft yoghurt (Stoilova, 2015). The
company is capable of producing yoghurt with the perfect taste and appropriate texture.
Everyone does not prefer to have milk so in this case a daily dose of dairy works and the
yoghurt can be consumed by everyone. The nutrition contained in yoghurt offers more
positive nutrients and helps to meet nutritional requirements.
Reflection made by the advertisements
Danone is considered a leader in the field of nutrition and health. It is committed to
the constant optimizing the nutrition quality of the products. The yoghurts are quality
enriched and capable of fighting with childhood obesity. Danone reflects a number of
initiative programmes and motivates people to adopt a balanced diet and practices physical

Marketing 3
exercises. It has even aimed at children aged 3-12 in the advertising and takes into account
the conditions where children are open to brand publicity. It can effectively replace a cup of
milk every day. The advertisement shows a comparison of the nutrition contained by milk
versus the nutrition contained by the yoghurt. The company do not advertise the products
which do not comply with the relevant nutrition criteria. It even does not use any fictional
characters from movies, cartoons and television programs in advertising products (Tuten &
Solomon, 2017).
Benefits differentiating from the competition
The yoghurt offered by Danone does not contain artificial colours and flavours. The
products of the company are also gelatin free. Such benefits differentiate Danone from
competitors. It is perfect to have yoghurt in the form of snacks, breakfast or desserts. The
yoghurt is made simply and does not include preservatives and artificial ingredients
(McDonald & Wilson, 2016). The yoghurt is plain and simple. Yoghurt contributes to the
essential nutrients such as calcium and protein and such intakes have a role in fulfilling the
body needs. The natural ferments comprised in yoghurt help in digesting lactose even for the
mal-digestant. Yoghurt contains a low level of calories and a source of protein and calcium. It
also comprises nutrients such as zinc, magnesium, potassium, vitamins B2 and B12. The
customers always look for the low-calorie products which also differentiate the company
from the competitors.
Conclusion
Whenever it comes in mind to have yoghurt then the name of Danone comes on the
top. The yoghurts are the greatest source of nutrition and are made from the natural
ingredient. The yoghurts provide benefit to the customers in the form of good health. These
are rich in quality. Danone reflects the product nutrition in the advertisement along with the
health benefits and does not believe in showing the falsified facts. The products offered by
the company are gelatin free and does not contain artificial colours and flavours which
differentiates it from the competitors.

Marketing 4
References
Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning.
McDonald, M., & Wilson, H. (2016). Marketing Plans: How to prepare them, how to profit
from them. John Wiley & Sons.
Stoilova, E. (2015). The Bulgarianization of yoghurt: connecting home, taste, and
authenticity. Food and Foodways, 23(1-2), 14-35.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.