Tourism Report: Montserrat Volcanic Eruption Dark Heritage Attraction

This report delves into the development of a dark heritage visitor attraction centered around the Montserrat Volcanic Eruption. It begins with an introduction to the background of Montserrat and the volcanic eruption, followed by the rationale for creating such an attraction and its aims and objectives. The report then explores visitor characteristics, motivations, and the design of the visitor attraction, including features like a themed cafe with audio-visual guides and a dramaturgy section. Marketing and management strategies are also discussed, emphasizing social media campaigns and visitor management. The conclusion highlights the significance of dark tourism and the importance of highlighting unique aspects to attract visitors and ensure market prominence. The report emphasizes the importance of safety measures and stakeholder management to enhance the visitor experience and ensure the attraction's long-term success. This report is a comprehensive analysis of the potential for a dark heritage visitor attraction based on a real-world event.

Culture and heritage tourism

Table of Contents
INTRODUCTION ..........................................................................................................................3
Background.................................................................................................................................3
Rationale.....................................................................................................................................3
Aim and objectives......................................................................................................................4
DEVELOPMENT OF DARK HERITAGE VISITOR ATTRACTION.........................................4
Visitor characteristics..................................................................................................................4
Visitor motivations......................................................................................................................5
Design of the visitor attraction....................................................................................................5
Marketing of the visitor attraction...............................................................................................6
Management of the visitor attraction..........................................................................................6
CONCLUSION ..............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Background
Montserrat is a British overseas territory within Caribbean and this is situated over Leeward
island of West indies. Montserrat is measured as 16 km in length and 11 km in width and
approximately 40km in coastline. In the year of 1995 volcano in The Soufrière Hills became
active and two third population of the island was set to flee. Later volcano activities continues
due to which vicinity of Plymouth get affected in which docking facilities was included. Initially
visitors was not allowed visit this place but this can be seen from top of Garibaldi hills which is
situated in Isles Bay. This volcano has taken lives of more than 30000 people and chain of
volcanos created. The current report is based on tourism attraction which is based on the
Montserrat Volcanic Eruption. This type of tourist attraction is attracting such persons those are
volcanologist or geologist (Park, Choi and Lee, 2019). As these people are ready to search
something which is related to geography and various historic eruptions. The significance of this
type of tourist place is a associated with attracting those people who are dealing in managing
scientific operations related to land or some volcanos. The visitors those are in association with
developing such instances through which they can admire nature and its disasters as well. This
will develop such aspects for visitors in such a way that they can acquire understanding
regarding volcanos and reasons for their eruption as well.
Rationale
The major reason for developing such tourist attraction is that this will create
understanding in relation to volcanos and geology as well. When a traveller enters into some
tourist place then this is imperative that they will look forward into it by examining their own
interest and acquisitions which they are willing to get. As in current time the need for adventure
in tourism is high due to this reason development of such place as tourist attraction can be
advantageous (Wijayanti and Damanik, 2019). The historic event of volcanic eruption is one of
the significant aspect which is regarded as the major reason for developing such tourism spot.
This is a relevant recognition which is helping the destination to grow such destinations in
appropriate manner. This historic event is commemorate for such people those are interested in
going to such places which are their comfort zone.

Aim and objectives
Within a project aim and objective is holding prominent significance within a project.
Aim under a research is defined as the statement of intent and the purpose for which project is
going to be conducted whereas objectives are defined as such activities in which projected aim of
the project can be accomplished (Timothy, 2020). The major reason of conducting a research is
to satisfy project aim and objectives in order to reach to some appropriate conclusion. The aim
and objectives within this research is elaborated as under:
Aim
To identify the importance of Montserrat Volcanic Eruption increasing for attracting
tourist in increasing manner.
Objectives
 To investigate the ways in which tourist can be attracted
 To analyse those emerging ways in which high retention of visitors can be performed.
 To examine the ways in which tourist places can be enhanced.
 To analyse the impact over tourist destination by using Montserrat Volcanic Eruption as
theme.
DEVELOPMENT OF DARK HERITAGE VISITOR ATTRACTION
Visitor characteristics
According to Weaver and et. al., (2018), The major characteristics of dark tourism is that
they are interesting and intriguing. Dark tourism, also known as black tourism, thanatourism or
grief tourism, is tourism that is associated with death or tragedy. As an industry, tourism breaks
down barriers between communities and encourages a free and open exchange of people and
ideas. Tourism is often defined as such industry which is emerging to solve various conflicts
among industries. The major characteristics of visitors for Montserrat Volcanic Eruption is that
when a visitor is willing to gain knowledge regarding geology and volcanos then this is the best
theme base destination for them. As this is observed that dark tourism is one of the significant
industry which is demanded by visitors in order to get to know about some adventurous aspects
existed within tourism industry.

Visitor motivations
As per the view point of Martini and Buda (2020), Visitors motivation for such dark
tourism is to get high edge entertainment along with thrilling experiences. In current time dark
tourism is preferred by people as this is providing them novel experiences and some adventurous
moments which can be cherished by them throughout their lives. On the other hand dark tourism
is associated with remembering of some tragic experiences and this may lead in increasing
curiosity of individual. For a visitor of theme based tourism spot of Montserrat Volcanic
Eruption their major motivation can be those environment conditions and specific spectrum
through which they can analyse such aspects for which tourists are curious enough. On the other
hand as Montserrat Volcanic Eruption theme is associated with such experiences by which they
can acquire such experiences which can be remarkable by them throughout lives.
Design of the visitor attraction
According to Iliev (2020), Visitors attraction is playing significant role in managing
needs and demands of visitors in such a way that efforts put by places can be aligned with needs
of tourists. In this aspect visitors attractions are associated with dealing with such aspects of
tourists in which they can acquire such entertaining facilities so that to maximise remembrance
of that place during their visit. Under this part of report a tourist attraction is designed in which
various offerings are inserted so that maximum visitors can be attracted and settle down as well.
The major feature of this destination is that it is inspired from the tragedy of Montserrat Volcanic
Eruption due to which this is defined as dark tourist place. In this manner a cafe is initiated in the
theme of Montserrat Volcanic Eruption in which the interior is set up as volcanic eruption. The
major activities within this cafe is for whole the family such as children, young people and aged
people as well (Lundberg,Utomo, 2020). The cafe is associated with wide range of area so that
audio and video guides are inculcated. There are various signs which are placed in the premises
of the cafe in order to guide visitors in such a manner that they can understand the route of their
preferred activities in appropriate manner. Besides this road maps in which guidance can be
given to family and children in such a way that they do not feel any confusion. Audio guides are
helpful for providing instructions regarding initiation of such activities which may harm an
individual when not used in appropriate manner. Besides this for providing entertainment to
visitors a separated dramaturgy section is made in which study of dramatic composition will be
performed. This is the kind of stage drama which is organised in order to provide a way for

entertaining visitors. This is being ensured that arrangement for light and sound is made
appropriate so that visitor do not feel fear in visiting this place. As this tourist place is associated
with dark tourism so this is required to be ensured that safety measures within this place is up to
date and in this manner visitors foot fall can be enhanced (Dixit, 2020). This on-site cafe is
encouraging exhibitions in order to attract high customers and to provide them edge for
enhancing number of visitors repetition.
Marketing of the visitor attraction
Management of marketing activities is necessary to enhance tourist attraction in such a
way that those features can be highlighted which can be helpful in attracting tourists. In this
manner for marketing of this cafe base on theme of Montserrat Volcanic Eruption is providing
various marketing campaigns so that they can attract maximum number of visitors and deal with
potential visitors as well (Seraphin and et. al., 2018). For marketing activities social media
activities are performed by this destination so that to cover such audience in which the
destination can get higher market prominence. Besides this various campaigns are also initiated
so that to develop understanding in the marketplace as in respect of dark heritage. These methods
will be helpful for destinations to develop such understanding in minds of visitors regarding
positive aspects of dark tourism in profitable manner. By using such methods dark tourism can
be promoted and at the same time significance of dark tourism can be rendered to visitors as this
side of tourism is helpful in providing entertainment and adventurous activities to visitors. These
methods will enable the location to get benefits as in terms of higher footfall of visitors and in
increasing market prominence as well.
Management of the visitor attraction
For managing visitors the major aspect is associated with taking care of society and
people living in that. Various interpretations are to be admired in respect of dark tourism as this
type of tourism is associated with providing such kind of entertaining activities to people which
can be remarkable for them throughout their life. On the other hand as in the case of theme base
tourist destination of Montserrat Volcanic Eruption the major need is to manage visitors in such
a way that they can get to know regarding the theme in a very easy manner and at the same time
they like this theme as well. As this tourist destination is associated with dark tourism so the
main reason of developing this is to encourage dark tourism in such a way that prominence can
be enhanced regarding dark tourism (Garibaldi and Pozzi, 2018). Being a innovative theme of

tourist destination the place is charging high amount from visitors. This will develop sense of
belongings in visitors so they can feel responsibility towards the place. Major stakeholders with
this tourist place is visitors and management authority of the place. The managerial authority of
this tourist place is associated with up keeping the theme based over Montserrat Volcanic
Eruption in appropriate manner so that life of Montserrat Volcanic Eruption this place can be
enhanced. At the same time in terms of revenue visitors fee is the major revenue for tourist
destination in which managerial authority is required to use the money in such a way that
maintenance of this place can be performed appropriately. For managing visitors time slot is
given to them so that to minimise chaos and to provide them appropriate insight in which visitors
can roam around and enjoy all those activities for which the place is famous. Besides this the
place is associated with dark theme of tourism so this is imperative for them that they emerge
such features to visitors by which negative aspects can be eliminated (Utomo, 2020).
Management of this place is playing the role of up keeping the place in the manner in which
needs and demands of visitors can be met in significant manner.
CONCLUSION
From the above research this can be analysed that dark tourism is one of the significant
area covered under sector of tourism which is providing specific edge to visitors in order to get
some measures to get entertaining activities in appropriate manner. The major findings in this
research is that for promotion of some tourist place this is imperative that those aspects are
highlighted for which that spot is famous and this will lead in increasing market prominence and
visitors capture as well. For gaining success under dark tourism management team is requisite to
perform such obligations in which they can acquire higher market advantage and visitors
repetitions as well.

REFERENCES
Books and journals
Dixit, S.K. ed., 2020. The Routledge handbook of tourism experience management and
marketing. Routledge.
Garibaldi, R. and Pozzi, A., 2018. Creating tourism experiences combining food and culture: An
analysis among Italian producers. Tourism Review.
Iliev, D., 2020. Consumption, motivation and experience in dark tourism: a conceptual and
critical analysis. Tourism Geographies, pp.1-22.
Lundberg,Utomo, H., 2020, November. Diaspora, Cultural Heritage and Tourism. In
PROCEEDING INTERNATIONAL CONFERENCE ON ENGINEERING (Vol. 1, No. 1,
pp. 10-12).
Martini, A. and Buda, D.M., 2020. Dark tourism and affect: Framing places of death and
disaster. Current Issues in Tourism, 23(6), pp.679-692.
Park, E., Choi, B.K. and Lee, T.J., 2019. The role and dimensions of authenticity in heritage
tourism. Tourism Management, 74, pp.99-109.
Seraphin and et. al., 2018. Heritage in tourism organisations’ branding strategy: The case of a
post-colonial, post-conflict and post-disaster destination. International Journal of
Culture, Tourism and Hospitality Research.
Timothy, D.J., 2020. 5 Looking for Something Real: Heritage, Tourism and Elusive
Authenticity. In Cultural Heritage and Tourism (pp. 111-133). Channel View
Publications.
Utomo, H., 2020, November. Diaspora, Cultural Heritage and Tourism. In PROCEEDING
INTERNATIONAL CONFERENCE ON ENGINEERING (Vol. 1, No. 1, pp. 10-12).
Weaver and et. al., 2018. Dark tourism, emotions, and postexperience visitor effects in a
sensitive geopolitical context: A Chinese case study. Journal of Travel Research, 57(6),
pp.824-838.
Wijayanti, A. and Damanik, J., 2019. Analysis of the tourist experience of management of a
heritage tourism product: case study of the Sultan Palace of Yogyakarta, Indonesia.
Journal of Heritage Tourism, 14(2), pp.166-177.