Report on Dark Tourism and Niche Market Analysis in Travel Industry

This report analyzes the travel and tourism industry, focusing on dark tourism and niche markets. It examines the advantages and disadvantages of niche markets, with a specific focus on dark tourism. The report highlights the growing interest in dark tourism, which includes disaster, doomsday, and grief tourism, and discusses its appeal to tourists. It also provides insights into the types of niche markets, such as agro-rural, adventure, and sports tourism. The research methodology involves secondary data collection, and the report mentions specific destinations in the United Kingdom, such as the Tower of London and Highgate Cemetery, that attract dark tourists. The report aims to understand the current trends and influences within the travel sector, particularly the impact of dark tourism and niche markets on customer behavior and market opportunities.

CONTEMPORARY ISSUES IN TRAVEL AND TOURISM
Travel and Tourism is one of the fastest growing sector which contributes
maximum in the growth of economy through creating large number of employment
opportunities and generated huge revenue every year. Adopting advanced and latest
technologies will help such industry to grow further within short period of time.
Titan travel, UK based company which deals in travel and tourism sector is taken
for the purpose of preparing this report. The project covers the analysis of current
issues & trends which drives travel and tourism sector to brings innovative changes
to resolve.
Along with this, there are several disadvantages of such market as well which are
listed as below:
• Required more money to spend on marketing strategies.
• Needed skilled and trained workers who treated customers well.
• Generation of income at low level.
In order to expand business into niche market, dark tourism has been selected in
order to attract large number of youths which shows more interest in such form of
tourism. Mostly the tourist visited at such places which are related with the death,
tragedy or mystery. The dark tourism consists of disaster tourism, doomsday
tourism grief tourism, suicide tourism etc. which brings more interest and
influences decision of large number of visitors at such places. The historical stories
grabs an attentions of the tourists due to which gives more priorities to visit at such
places. The information and data of dark tourism has been collected through
conducting market research in which secondary method of collecting data should
be selected. In United Kingdom, there are large number of destination are located
which grabs an attention of maximum number of customers. Such destinations
includes Tower of London which was used as a prison and menagerie to keep
animals like lions and tigers, Bart's Pathology Museum, Highgate Cemetery, The
monument to the Great Fire of London and many more.
INTRODUCTION
ANALYSIS OF CURRENT TRENDS
A niche market refers to the market where there is no competitors in order to give
tough competition. Thus, the concept market is very much popular in travel and
tourism business. There are various types of niche market which are more popular
in travel and tourism business are agro-rural tourism, adventure tourism, sports
tourism, Gastro tourism, dark tourism, medical and health tourism etc. Niche
market brings many advantages to the tourism industry which are described as
below:
• Attracting large number of customers to visit at such market.
• Providing benefits to local community of United Kingdom.
• Minimising the impact on the environment.