Exploring Dark Tourism: Niche Market Strategies and UK Destinations

This essay discusses dark tourism as a niche market within the travel and tourism industry, highlighting its increasing popularity, especially among younger tourists. It defines dark tourism as travel to places associated with death, tragedy, or mystery, noting destinations with historical value that attract visitors. The essay mentions various sub-categories of dark tourism, such as disaster tourism and suicide tourism, and identifies specific dark tourism destinations in London, including the Tower of London and the London Hospital Museum. It also touches on the advantages of niche tourism, such as attracting high-spending tourists and minimizing negative environmental impact, as well as drawbacks like the need for high marketing efforts and trained human resources. Desklib offers similar essays and solved assignments for students.

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Dark tourism
Dark tourism
The dark tourism is being chosen for this program. It comes in the category of the most
popular type of tourism as interest by the youth is being shown in this form of tourism. The
places that are related with death, tragedy or mystery are being preferred by the tourist in
this form of tourism. These destinations hold the historical value or stores that are capable
of holding the attentions of the tourists. The disaster tourism, doomsday tourism, suicide
tourism, poverty tourism etc are included in the parts of dark tourism.
There are various destinations in London that belongs to the dark tourism and the visitors
are attracted towards it. The tower of London is included in these destinations which was
used as a prison and menagerie for keeping he animals such as lions, tigers, Southwark,
London hospital museum etc.
REFERENCES
Pike, S. and Page, S.J., 2014. Destination Marketing Organizations and destination marketing: A
narrative analysis of the literature. Tourism management. 41. pp.202-227.
Niche Market
The concept of the niche market can be used in order to focus on the
diversity, making differences and over differentiation. In the travels and
tourist industry the concept of niche market can be used. The different
types of niche are getting popular and the sports tourism, gastro- tourism,
medical and health tourism and green tourism etc are some different
types of niche tourism. The advantages of the niche tourism market are
many and the high spending tourist are attracted towards this and also for
the local authorities of UK it provides direct incentives. And over the
environment it also minimizes the negative impact. On other issue there
are also some drawbacks of the niche tourism market .They are as
follows proper measuring, generation of income at low level and also it
needs high-marketing efforts and also the trained human resource are
needed for niche tourist market