BMP6008 - Digital Marketing Report: Dark Woods Coffee Analysis

This report provides a comprehensive analysis of Dark Woods Coffee's digital marketing strategy. It begins with an examination of the macro and micro market environment using PESTLE analysis, covering political, economic, social, technological, legal, and environmental factors influencing the coffee industry and Dark Woods Coffee's operations in the UK. The report identifies potential market segments for Dark Woods Coffee, including coffee shops, hotels, and restaurants, and explains a plan to target each segment through various digital marketing communication mediums such as online advertising and email marketing. A critical evaluation of chosen digital marketing communication mediums is presented, highlighting the advantages and disadvantages of each approach. The report concludes with a reflection on the skills developed through the module, including enhanced critical thinking, research abilities, and understanding of managerial concepts. Desklib provides students access to similar past papers and solved assignments.

BSc (Hons) Business Management Top up
BMP6008
Integrated Digital Marketing Strategy
Assessment 2
Digital Marketing Report
Submitted by:
Name:
ID:
Contents
Introduction p
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An analysis of Dark Woods Coffee’s macro and micro
market environment p
Dark Woods Coffee’s potential market segments p
An explanation of the plan to target each segment through
digital marketing communications mediums p
An outline and critical evaluation of chosen digital
marketing communications mediums p
A reflection of the main skills that I have developed from
this module p
Conclusion p
References p
Conclusion p
References p
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Introduction
The integrated digital marketing section is a manner of involving high term of users
and involves a management that covers all marketing strategies in respect to deals and
support the consumer in their way and to aware them as well. The detailed marketing strategy
depend on their strategies, mediums and the manner of task towards the frequent target they
are preparing for and their requirements of consumer. The integrator digital marketing
involve the criteria of creating the suitable manner that are effectively presented as all such
consumer can manage it. At a marketing term to the manner of activities that can be put
forward by management in respect to manage the customer to purchase a good and as well as
facilities. Digital marketing term to the marketing activities that can be utilise this suitable
medium. The following Dark wood coffee management (Neves, 2022). The frequent target of
managing this project is to manage a strength and as well as weakness of the marketing
communication factor that can be created to present it abilities that are presenting in this
investigation.
An analysis of Dark Woods Coffee’s macro and micro
market environment
Coffee is termed as well-known product between users. The flavor of coffee are identified by
the effective coffee beans. Respective management of Dark wood coffee are dealing in the
United Kingdom and managing their goods in coffee bean with wholesale. Impact on the
managerial functions. In world marketing techniques that can be utilized by management to
follow macro and as well as micro situation of factor that can be utilized to evaluate such
factors. PESTLE involves political, economic, social, technological, legal and as well as
environmental factor. The PESTLE analysis for the respective management of dark wood
coffee are discussed below –
 Political Factor - It will identify the administrative approaches in which the
management have get impact on it. It involves political stability, taxation approaches
in as well as trade policies that are term to be the suitable factor. The coffee sector is
effectively depend on multinational market (Putra, 2022). The overall cost of the
product is identified by trade settlement among both production and as well as
consumption of nation that will have an impact on the respective management of Dark
wood coffee profitability.
 Economic Factor - It involves inflation rate, interest rate and as well as exchange rate
that will get affected on the managerial productivity as well as profitability. By raising
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the manner of turnover it will get affected on customer and the manner of
consumption of the coffee beans. That respective management can create higher
quality of coffee criteria’s. The inflation can get affected on cost will get maximized
and it will get decrease the customer buying power and led to fewer term of sales.
 Social Factor - The current term of technology are presented in social will get
followed. The market evaluate the requirement in as well as demands of the consumer
by following suitable factors like level of education, trends and many more.
Customers are managing more effective and health conscious as well as healthy
preferences on coffee. The criteria of coffee involves caffeine that individual drink to
enhance the sleeping pattern (Nieto, and et.al., 2022). On the other hand, It involve
fair dealing of trade that are managing at multinational level and balancing they
consumption and as well as production.
 Technological factor - It involves the level of technology creation and as well as
development that will get affected in the field of market. It involves Research and as
well as creation of new technical sections that can get engaged. Dark wood coffee
utilize effective section of biological manner to enhance the taste commerce stability,
preferences and so on. It will allow the manufacturer to maximize their profitability. It
offers several consumption of coffee in term of managing cafe in section such as
coffee beans.
 Legal Factor - The business of management should get aware of managing the rules
that get affected on the management. The legal laws can manage on suitable sections.
It involves a criteria of food and as well as beverage that need the Dark wood coffee
section to maintain the food safety value.
 Environmental factor – It involves suitable process and another component that get
affected on environment and followed effectively. It involves suitable exercise in
which there can be several sections like pesticides and as well as fertilizers that can
get affected on the agriculture.
Dark Woods Coffee’s potential market segments
The Dark Wood coffee will targeted the individual in the coffee shops, hotels and as
well as restaurants (Ferreira, Melo, and Castro, 2022). The management have suitable users
in which the respective company follow segmentation that support users in buys in as well as
managing their sales of the coffee. The cafe managers and buy their coffee and follows in
respect to meet their present customers demand. On the other hand, demographic, geography,
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and behavior and as well as psychological criteria’s are presented to manage the areas of
population. It involves the women and as well as men who drink coffee in the manner of
segmentation. It can be presented of respective among the age of 18 and as well as 30 who
follows why the term of caffeine during individual among the ages of 29 to 62. Coffee is
presented at 65% utilization material. The section of criteria manager at a several series of
coffee in outlets that focuses on the target area of the market place. It can be followed the
customer areas in which they have regular requirements for the coffee. It offers suitable high
level of coffee in which it involves the consumer who make buying decision that are based on
their cause as well as standards (Istiyanto, and et.al., 2022). It involves the section to
consumer in the middle and as well as upper classes. It in all the level of positioning
technique for managing the most valuable consumer to evaluate how the product will get
placed. It in world selling aspect that can be presented. The placement manages the simply
find the sections of brand to maintain the targeted customers and their mind set. It can be
managed by various level of favorable and as well as suitable awards for the flavors and it
can involve in top 30 food product items in the United Kingdom. It also involve several
events in as well as other activities in the global field of world that offers several sections at
wholesale and others that can be maintained. It offers the machinery equipment in as well as
other equipment’s and as well as and training sections of criteria.
An explanation of the plan to target each segment through
digital marketing communications mediums
Marketing the digital marketing is suitable and support to target the certain section of the
consumer. To reach the consumer digital marketing manages the mobile device and as well as
other social media website. It involves the suitable method to interact with customer and
understand their aspect. The level of marketing section will focuses and how management
and section of business will perform their functions in marketplace with digital marketing
communication sections (Sjögren, 2022). The procedure of dealing with respective through
online mediums are termed as digital technology communication. The online marketing plans
the sections of managerial marketing target that involve techniques networks and as well as
other plans. In respect to a dog the managerial framework, that little promotion program will
support in knowing the target it audience and their requirement. The sources can be utilized
more effectively with the support of the program. There are several approaches of methods
for managing respective management message to that targeted customer.
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 Online advertising – It is a section that can be presented the level of person and
being followed to the tension of concept of goods and so on. It can be promoted by
television, news, radio and other web pages. It support in managing wider amount of
customer and level of monetary funds for respective management will get maximized
It also follows suitable outcome in managing and maximizing the web pages traffic
(Sharma, 2022).
 Email marketing - The email marketing targeted to deal and managing several
sections of promotion. It will enable for higher conversation rates in which the
company of business targeted those sections who are already involved in the
respective management brand. The respective field of email marketing is essential due
to which it enables management to deal in contact with their targeted customer by
offering them suitable data. It allows every section of managing their ratio, rate and as
well as other criteria. That involves the manner of social media. On the other hand
social media supports and the growth of the respective company and the sales of the
respective management. It also frames the consumer on worldwide level. It also
motivates clients in engaging and as well as offering response by facilitating it to
wave manner of the communication.
An outline and critical evaluation of chosen digital
marketing communications mediums
As it involved various marketing sections that are available in effectively utilized to
advertise the respective brand. It can be generally manage the wholesale that offers suitable
coffee shops, restaurant as well as hotels. The respective management can utilized online
promotion with efficient communication platform to interact the suitable ideas and as well as
other oriented predicts to maintain their suitable level of individual. Promotion have the
suitable benefit on maximizing the amount of selling in as well as gaining of consumer by
managing their promotion level regarding the goods. Buyers and as well as purchasers are
managers their levels (Santoso, and Christina, 2022). The drawback is following their
promotion management have suitable goods that are very expensive and resulting in suitable
one way of the communication. In relation to the dark wood coffee, email marketing is
generally rapid and as well as smooth manner to reach out the targeted customer. To manage
their clients the respective management also managing several digital communication
platform that have suitable outcome in offering the connection with the level of audience and
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as well as other valuable consumer. It also managers suitable section to make sure consumer
satisfaction and manages the product awareness of both section that can be get advantages of
the business. The email marketing have several disadvantages of presenting the managing the
company address due to which it enable it to manages the competition of the strategy. It have
suitable sections of trouble in manufacturing the legal section that also in benefiting of
offering course efficient and share able sections of content sharing good will development
and many more.
A reflection of the main skills that I have developed from
this module
I have learnt several terms of abilities from the above sections that supported me with
my personal development and help me to understand the managerial goods. I also frame
several available sections that managers suitable connections and enhance my critical criteria
of abilities (Kurnia, Susanto, and Juliadi, 2022). This scale can be followed in several
conditions that engaged suitable planning. In respect to manage the abilities to evaluate it can
also supports me to increase my task and manages several public speaking abilities. I look for
marketing communication platforms in several management and manage the criteria and also
enhanced it with my research skills to resolve the issues.
Conclusion
From the above mentioned report it has been concluded at the functions of managerial
sections are being affected on both micron as well as micro components of environment and
such components can be valued by following suitable framework. By valuating the courses of
environment the company can manages several issues that can faced by them. The potential
sections of targeted of management can be managed by adapting the suitable framework and
at last involve the reflection on the abilities that I have gained from this course are also
presented.
References
Neves, M.C.A.D., 2022. The role of portuguese entertainment podcasts in digital
marketing (Doctoral dissertation).
Putra, E.Y., 2022. Application of Digital Marketing to UMKM Grind Now Slow Bar in
Using Social Media and E-Commerce. MOVE: Journal of Community Service and
Engagement, 1(4), pp.106-113.
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Nieto, C., and et.al., 2022. Adults’ Exposure to Unhealthy Food and Beverage Marketing: A
Multi-country Study in Australia, Canada, Mexico, United Kingdom, and United
States. The Journal of Nutrition.
Ferreira, F.A., Melo, A. and Castro, C., 2022. Digital Marketing in Rural Hotels in Portugal.
In Advances in Tourism, Technology and Systems (pp. 331-340). Springer,
Singapore.
Istiyanto, S.B., and et.al., 2022. Empowerment of Family Communications in Engagement
Effectiveness of Family Members in Pandemic Times. Journal of Digital Marketing
and Communication, 2(1), pp.12-19.
Sjögren, S., 2022. Social media as a marketing communications tool in health and welfare
sector in Finland.
Sharma, L.K., 2022. Impact of Augmented Reality in Sales and Marketing. Integrating New
Technologies in International Business: Opportunities and Challenges, p.253.
Santoso, J. and Christina, L., 2022, February. THE IMPLEMENTATION OF SOCIAL
MEDIA-BASED DIGITAL MARKETING IN NY'S KITCHEN. In ConCEPt-
Conference on Community Engagement Project (Vol. 2, No. 1, pp. 569-575).
Kurnia, S., Susanto, Y.B. and Juliadi, R., 2022, April. The Influence of Social Media
Marketing Activity and Social Media Influencers on Instagram on Purchase
Intention at Fashion Brand X in Indonesia. In ICEBE 2021: Proceedings of the 4th
International Conference of Economics, Business, and Entrepreneurship, ICEBE
2021, 7 October 2021, Lampung, Indonesia (p. 200). European Alliance for
Innovation.
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