Digital Marketing Communications Strategy for Dark Woods Coffee

This report presents an integrated digital marketing strategy for Dark Woods Coffee, a specialty coffee brand in the UK. It includes a SWOT and PESTEL analysis to assess the company's current position, identifies potential market segments, and proposes digital marketing communication mediums to target each segment effectively. The strategy leverages platforms like Twitter and Instagram for brand promotion and customer engagement. The report also critically evaluates the chosen mediums and reflects on the skills developed during the module, such as teamwork, communication, and project management. The overall goal is to enhance Dark Woods Coffee's brand image and profitability through strategic digital marketing initiatives. The report concludes with a summary of key findings and recommendations.

Integrated Digital
Marketing Strategy

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Dark Woods Coffee’s potential market segments.......................................................................4
An explanation of the plan to target each segment through digital marketing communications
mediums.......................................................................................................................................5
An outline and critical evaluation of chosen digital marketing communications mediums........6
A reflection of the main skills that I have developed from this module......................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
As there are several terms of management who are using integrated digital marketing
division for advertising their goods and facilities as efficiently. It follows suitable activities and
various approaches to deal with customer and visitor in the field of market area. The
management consider in this report is dark wood coffee (Bhosale, and Temgire, 2021). It is
basically use with speciality of higher term of grades coffee that have several alternative set of
options for the customer and users. The following report cover the scenario of several divisions
like micro and macro environment potential market segments program to targeted every segment
by digital marketing communication medium and as well as abilities that are created.
TASK
SWOT analysis of Dark Woods Coffee
The fundamental aim of the SWOT analysis is to identify the fundamental internal and as well as
extrinsic problem that are related with essential way to a complex that target. It place significant
role to deal with the strength and weakness to assist dark wood coffee condition as efficiently. Strength - It relates as well-known brand of coffee in the UK who have significant
Goodwill at the field of market that are linked with their goods and services. Dark wood
coffee have effective ethical values, culture and as well as social values in the field of
marketplace. The management also offers gift cards discount cards to the customer for
the more discount offers. Weaknesses - Management have market share that are local division in the management
in order to deal with several managerial issues risk (Cvitanović, 2021). The management
also operate with difficult time as well in the market place at the time of minimising their
market value. Opportunities - The way of the chances in the management have worldwide operations
by that they can operate with several division of the area. Management have various
section in terms of technology is, emerging international task and section in the field of
marketplace. The management have several new set of distribution medium and dealings
at worldwide.

 Threats - The respective management use the way through which the management have
increase the worth of price of goods and the conveyance charges for the customers and
clients.
PESTEL analysis of Dark Woods Coffee Political issues - The government have applied higher term of taxation policies for
creating coffee beans and management required to pay high price of values for buying the
coffee beans for the business of management. Economic issues – By increasing the way of the interest rate it will directly have an
impact on various economic fields (Leow, Leow, and Ong, 2021). On the other hand,
customer and user will not pay higher value of cost to buy they are goods and as well as
facilities. It also relates the term inflation for increasing the price of products in the
management. Social issues - By determining the targets and objective by the management done the
fundamental aim of the executives and manager is to maintain their dealings with their
customers and set suitable links between them in an effective manner. Technological issues – It involves several technological changes in the management
through that the business will have several benefit to allow their workforce dealings. It
cover the high field of budget of transactions that are linked with several sort of sections. Legal issues - Respective management have various key aspects of the management that
are located the non - violent divisions.
 Environmental issues - Management put out their waste and garbage as it will for the Li
damages the situation and encompassing in the management. It is efficient for the
management to perform the function and responsibilities to managers the scale of the
atmosphere.
Dark Woods Coffee’s potential market segments
The management have several section of marketplace division that have the customer
who are outlay higher terms of values on copies and other food items. The copies is counted as
most preferred item globally that will maximize the global turnover of the dark wood coffee
management in the field of market place as efficiently (Ozuem, and Ranfagni, 2021). The
management have gross total margin of 70% that will maximize the Goodwill of the brand at the
field of market area. The management of dark wood coffee are producing and advertising high

way of luxurious goods and products for the customer with affordable cost and it will maximize
the division of the business as efficiently - Segmentation - The market segmentation is relate with the process of separating the
market area into several sort of teams through which they can operate with several
purchase with different set of goods and services (Peter, and Dalla Vecchia, 2021). The
management of dark wood coffee have segmentation area in the market place with
effective based of customer that will focuses on high division of customers who spending
high terms on goods. Targeting - As a management is identified the market area it will be effective for the
business to involve the dealing with customer. Targeting is relate as a way of evaluating
the market area by impacting and influencing higher customer to purchase their goods
and facility. Dark wood coffee have produced effective relations with the customer for
maximizing their productivity and profitability in the management.
 Positioning - Marketplace positioning is relate as a dealings of environment the
management with oriented customer who are satisfying to buy the goods and as well as
facilities. Respective management have orientating tactics that are customer who help
them in managing their resources in the field of marketplace for long term of time.
An explanation of the plan to target each segment through digital marketing communications
mediums
Digital marketing is an essential term for the management to maximize the productivity
by advertising and advancing the good and facilities at word Whitefield. The digital marketing
division cover several social media mediums through which dark wood coffee management can
promote their items and services (Ratten, and Thompson, 2021). By such way the customer will
get influence and also get upgrade in order to their way in the market place. As it involves
several field of digital marketing program and methods through that they can targeted every area.
It involve several social media marketing platform and digital marketing media platform of
communication which relates to an essential division for the business. As it cover various
representation that covers digital medium marketing formulation of social media websites that
are discuss below – Twitter - It is termed as a digital marketing communication division which have a various
respective who demonstrate short message. As such are relate as tweets. As the handlers

of Twitter can select any management to choose their goods and facilities. Tutor is
supplied by the management of dark wood coffee in order to promote their items and
services. As it will maintain and control the framework of the management in promoting
their new goods. It also deals with the balance of their customer dealing (Riva, and
Pilotti, 2021). Management of dark wood coffee have developed several division in
order to do brand promotion for maximizing productiveness and profitable. It cover
several respective who are retweeting on the management to its products and also trading
with them and including in their facilities that are offered by dark wood coffee. By
promoting products among effective base of customer who are willing to pass in the
management.
Instagram - Instagram is related as the faster creating digital marketing platform among young
person. It also involves several customer of diverse age group. The management of dark wood
coffee used this social media medium for the medium marketing as they like and post there items
and services options for influencing higher customer base for maximizing their business
productivity and profit. It is also related as the digital communication technique that are
presently conducted as worldwide. At current time, several area of an organization that are using
this technology to maximize their brand good will add the field of market area (Rizaldi, and
et.al., 2021). As it will also support the management in knowing the present position of the
management. As it will also include various area through which the customer will get cover and
impact dear activity that are linked with the goods and facilities in an effective manner.
An outline and critical evaluation of chosen digital marketing communications mediums
Digital media communication media is relate as the program of activities that are oriented
in the field of management order to promote and operate the goods and services in an effective
manner. It will termed as the way of the formulation that are basically use in the business to
present their organisational sections in respect of completion of objectives of the business
management. It cover several section of digital marketing communication channel that support
the management of dark wood coffee to maximize their brand image and profitability in the
market area. It cover several division of digital marketing communication medium that relates
with the plan of activities and such a content marketing, pay per click, social media marketing
commerce search engine optimisation and as well as even marketing and so want. These are the

mediums that support the management in promoting their services and products by including and
attracting the customer towards a new set of areas in the management in effective manner.
A reflection of the main skills that I have developed from this module
At the time of such project I had learnt several field of skills and aspects that support me
in my development. I also promoted my physical and as well as intellectual orientation process
such as my perspective, ability, intelligence service and so on. Its been identified that among the
module there were several project that required to be managed by me in the team and on
respective base. As by offering the proposition about my goods and facilities it is essential for
me to have an effective and active representation of skills in order to share thoughts, opinion and
views. In order to title the quality and project for each associate of the task meeting was lead and
it will shaped out to be covered (Visser, 2021). As in relation to the way it will collect the way
that are required and significant. In the division of project it has been directly authorised to us as
it effectively. On the other hand it has been identified by me that throughout the first week my
self - confidence and interpretation power had got advance and develop in an effective manner.
This is skill is required by me as to increase my for the more challenges in career and try to
overcome every challenge in an effective manner. As the things that will not happened was that I
was not able to manage my activities and task in a suitable way of section in a longer period of
time. As it will directly have get affected on my functioning competence. As it is required by me
that efficiently development of activities skills to make particular complement of actions and
task in a suitable period of time. It has been identified by me that time management abilities and
critical intelligence that is required to be increased by me. Also on the other hand it is significant
to an interruptedly include in the activities that involves the way of crucial perspective and
accomplishing by them with suitable arrangements as according to the duration of time period in
an effective way.
CONCLUSION
From the above mentioned report it has been concluded that, several management use the
manner of the digital marketing and digital promotion in order to promote the goods and services
and it will have positive result in increasing of the profit and productivity with higher customer

basic in the management. In this report it has been concluded that Twitter and Instagram
maintain their dealings with the management of dark wood coffee by promoting the division. As
it will also include the plan of activities and strategies for the organisational functions. As on the
other hand it cover the way of the thought that are efficiently compare their groups with
management in order to gain the profit ability and it will resulted in customer satisfaction as in
an efficient way

REFERENCES
Books and Journals
Bhosale, V. and Temgire, S., 2021 Analysis of an Online Digital Marketing: A Case Study.
Cvitanović, P.L., 2021. The analysis of digital marketing tactics of selected insurance companies
in Croatia. EFZG working paper series, 2021(03), pp.1-21.
Leow, K.R., Leow, M.C. and Ong, L.Y., 2021, November. Online Roadshow: A New Model for
the Next-Generation Digital Marketing. In Proceedings of the Future Technologies
Conference (pp. 994-1005). Springer, Cham.
Ozuem, W. and Ranfagni, S. eds., 2021. The art of digital marketing for fashion and luxury
brands: marketspaces and marketplaces. Springer Nature.
Peter, M.K. and Dalla Vecchia, M., 2021. The digital marketing toolkit: a literature review for
the identification of digital marketing channels and platforms. New Trends in Business
Information Systems and Technology, pp.251-265.
Ratten, V. and Thompson, A.J., 2021. Digital Sport Marketing. In Developing Digital Marketing.
Emerald Publishing Limited.
Riva, A. and Pilotti, L., 2021. One-to-one Marketing. How to Build an Effective Digital
Marketing Strategy. Economia Aziendale Online 2000 Web, 12(3).
Rizaldi, A., and et.al., 2021. Digital Marketing as a Marketing Communication
Strategy. International Journal of Research and Applied Technology
(INJURATECH), 1(1), pp.61-69.
Visser, M., 2021. Strategy and Business Models. In Digital Marketing Fundamentals (pp. 30-66).
Routledge.