Project: Analyzing Dartmoor Company's Business Expansion Options

This project analyzes the business expansion strategies for Dartmoor Company, focusing on key themes such as employee demographics, franchising, and market selection. The analysis indicates that the majority of employees fall within the 25-35 age group, with a significant portion having 5-8 years of tenure. The project explores franchising as a primary expansion option, highlighting its benefits and drawbacks. The study suggests China as a promising emerging market. It also evaluates the impact of globalization, the advantages of established market share through franchising, and the importance of effective planning and risk assessment. The project also examines cost-effectiveness, potential drawbacks like bad reputation, and cultural nuances as key challenges. Finally, it considers partnership as an alternative strategy for global expansion, including direct exporting and joint ventures. The project aims to provide a comprehensive overview of the company's expansion opportunities and challenges.

RESEARCH PROJECT

Theme 1: Maximum employees are falls in the
age group between 25 to 35 years.
Between 18 to 25 years
Between 25 to 35 years
Between 35 to 45 years
More than 45 years
0
1
2
3
4
5
6
7
8
9
EMPLOYEES

Theme 2: Maximum employees are working
for last 5 to 8 years in Dartmoor Company.
3 to 5 years
5 to 8 years
8 to 10 years
More than 10 years
0 1 2 3 4 5 6 7 8
EMPLOYEES

Theme 4: Franchising is the best option for
Dartmoor Soap company.
Franchising
Partnership
Direct Exporting
Joint Venture

Theme 6: China is the best emerging market
for your country to expand the business.
India China Brazil None of the above
0
2
4
6
8
10
12
EMPLOYEES

Theme 7: Globalisation has lead to great
advantages for companies for growth and
opportunities.
Strongly Agree
Agree
Neutral
Strongly Disagree
Disagree
0
1
2
3
4
5
6
7
EMPLOYEES

Theme 8: Established market share is the
benefits of expanding the business through
Franchising.
Established market share
Reduce the risk of failure of business
Compete with big businesses
All the above
0 1 2 3 4 5 6 7 8
EMPLOYEES

Theme 11: Dartmoor company consider getting
succeed in global market.
Effective Plaining
Expert Advise
Risk assessment
All the above

Theme 12: Franchising is the cost effective
expansion.
Yes
No
Not Sure

Theme 13: Bad Reputation is the drawback of
business expansion through Franchising.
Huge number of restriction
Bad Reputation
Cost might be higher
All the above
0
1
2
3
4
5
6
7
EMPLOYEES

Theme 14: Cultural Nuance is the biggest
challenge company face while competition in
global market.
Cultural Nuance
Political Environment
Mastering Marketing
High Competition

Theme 15: partnership is the alternative
strategies that Dartmoor company could also
adopt for global expansion.
Firm can select Direct
Exporting option
Company can select
Joint venture
Enterprise can select
Partnership option
None of the above