Data-Driven Business Practice: A Report on Analysis and Findings

This report focuses on the application of data analysis techniques, particularly the use of questionnaires, to identify and address issues within a business context. The report begins by highlighting the importance of accurate issue identification in organizations, emphasizing the suitability of questionnaires as a primary research instrument for data collection. The main body delves into the advantages of questionnaires, including their cost-effectiveness and ability to gather direct employee feedback, especially when dealing with sensitive topics like pay structure. A sample questionnaire is provided, featuring both multiple-choice and open-ended questions designed to gauge employee satisfaction and identify specific concerns related to compensation. The report concludes by summarizing the dual benefits of questionnaires: enabling companies to pinpoint real problems while allowing employees to express their views freely. The report references several academic sources to support its arguments.

USING DATA TO BUILD
BUSINESS PRACTICE

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Suitability of questionnaire as a method of data collection.........................................................3
Data needed to be collected.........................................................................................................4
Questionnaire...............................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Occurrence of issues are very common in every company. But it is also very important
that they should be identified accurately and treated adequately. Questionnaire, one of the best
method of research helps the companies a lot in this situation. As, it contains a series of
questions covering various aspects of issue enables the company in the identification of real
problem (Krosnick, 2018). This report will discuss the concept of questionnaire and its suitability
in identification of issue. Questionnaire based on issue of pay structure is also being discussed in
this report.
MAIN BODY
Suitability of questionnaire as a method of data collection
Questionnaire:
It is one of the research instrument which contain a series of questions with suitable
options. It is known as research instrument because it is generally used to research something.
The main purpose of questionnaire is to gather data from people. It is a type of primary mode of
data collection where data is being collected to identify the suitable issue (Fisher, 2020). It is also
considered as statistical tool because it collects data in the form of number of responses.
As organization is facing an issue regarding pay structure of the company. So
implementing this instrument in the workplace will enable and helps the management to know
the current problems and its impacts over its employees. Since, no information is yet received
officially regarding this issue. But inculcating the questionnaire technique in workplace will
enable the Human resource manager to identify that whether this problem is existing in real fact
or not. As questionnaire is considered as primary mode of data collection and it is being directly
circulated among employees so it will enable the organization to have a direct interaction with its
employees along with understanding the main issue among them. On the same way employees
will also get an opportunity to share their views by putting their answer against respective
questions.
In addition to this there are some more reason for the adoption of this method for
collecting data regarding the issue. This method allows the company to collect data internally
without using any external mode. Also, it is one of the cheapest mode of data collection and

identification of issue (Grassini and Laumann, 2020). It will help the company to know the real
problem and sentiments of employees because there are chances that employees will not feel
comfortable while sharing information directly withy management but this mode helps them to
express their views more freely. Percentage of validity and reliability is also very high in this
mode in comparison of other methods. This is because of its direct involvement and interaction.
Data needed to be collected
As the major issue that employees of organization are facing is concerned with pay scale
so it is very essential to collect data regarding this aspect. The data should be a significant
reflection of every possible aspect concerning this issue. This means that questionnaire should be
designed in such a way that all the information regarding issues including short payment,
delayed payment, discriminated payment policy will be highlighted.
It is also to be noted that since this issue covers a wide area so data should also cover
every possible area of the issue. As employees are dissatisfied with the pay scale of the company
so data regarding reason of demotivation should focus well. As it is a major issue so views of
every individual employees need to be considered. This is because there are chance that some
employees will not have this issue, or they may have different issue. It is also possible that this
issue raise due to biasses of payroll department of company.
So while collecting data, HR have to carefully analyse every associated aspect or element
of the problem. Data regarding actual pay that employees are receiving, their proposed payment
data and various other should also need to be collected by company. This is important that there
are chances that company is doing best from its side but due to internal management issue,
employees are receiving less. Therefore, while collecting data company always have to consider
all those points which is being required to identify the actual problem.
Questionnaire
Questionnaire:
PART-A
Name (optional):
Age:

Sex:
PART-B
1. As per your experience regarding salary structure what rating would you like to give to
company ? (1= excellent and 5= poor)
(a) 1
(b) 2
(c) 3
(d) 4
(e) 5
2. Are you satisfied with the pay structure of the company?
(a) Yes
(b) No
3. Do you get paid allowances?
(a) Yes
(b) No
(c) can't say
4. Did company avails you bonus scheme for your extraordinary performance?
(a) Yes
(b) No
(c) Never
5. What issue do you find regarding salary structure...
6. What would you recommend for resolving the issue of pay structure to company...
The above questionnaire is designed to know the views and opinions of employees. The
questions in questionnaire are generally of multiple choice. The reason behind such options is to
know the various aspect and opinions of the employees. This is because options enables the
employees to choose the most suitable reason of their choice. This will raises the chances of
getting accurate result and this will also raise authenticity of questionnaire.

Few questions are set as open-ended. The reason behind such open-ended questions is to
give freedom to employees, to express their views, problems and its respective solution (Singer
and Couper, 2017). While on the other hand these open-ended questions enables the organization
to know individual views and problems regarding the issue. This will ultimately help the
companies to resolve the issue in much better way.
One special question regarding rating is given so that company will enable to analyse that
what employees feel about the company and its services. It will also provide a scope to
organization to implement any improvement that is being needed for raising satisfaction of
employees and maintaining their level of motivation.
CONCLUSION
From the above report it is concluded that questionnaire is one of the important method
of primary research and identification of the issue. It is also understood that it has dual
advantage. This means that on the one hand it enables the company to identify the real problem
or establish interaction with its employees. On the other hand it helps the employees to express
their views freely regarding their experience and issues.

REFERENCES
Books and journals
Fisher, and et.al., 2020. Extreme-groups designs in studies of dimensional phenomena:
Advantages, caveats, and recommendations. Journal of abnormal psychology.129(1).
p.14.
Grassini, S. and Laumann, K., 2020. Questionnaire measures and physiological correlates of
presence: A systematic review. Frontiers in psychology.11. p.349.
Krosnick, J.A., 2018. Questionnaire design. In The Palgrave handbook of survey research (pp.
439-455). Palgrave Macmillan, Cham.
Singer, E. and Couper, M.P., 2017. Some methodological uses of responses to open questions
and other verbatim comments in quantitative surveys. Methods, data, analyses: a
journal for quantitative methods and survey methodology (mda).11(2). pp.115-134.
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