Data Analysis Report on Canoe Making Event in Townsville, Australia

This report provides a comprehensive data analysis of a canoe-making event planned for Townsville, Australia, sponsored by ten Australian universities. The analysis is based on a visitor survey conducted in the region, focusing on various aspects of event planning. It examines audience age and category profiles, preferred event locations, factors influencing attendance (such as safety and food), effective promotion strategies (including online and social media), geographic profiles of potential attendees, preferred modes of transport, and ticket booking preferences. The report utilizes charts and graphs to interpret the data and offers strategic recommendations, such as targeting middle-aged and elderly visitors, promoting through online channels, and selecting event locations based on visitor preferences. The data suggests that personal safety, security, and hygiene are top priorities for visitors. The report emphasizes the importance of online booking and airline partnerships for event logistics. Ultimately, the analysis aims to optimize the event's success by aligning strategies with visitor preferences and behaviors.

Running head: DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
DATA ANALYSIS REPORT ON
CANOE MAKING EVENT IN TOWNSVILLE
Name of the student:
Name of the university:
Author Note:

1DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Analysis of audience age profile....................................................................................2
Analysis of the category of audiences’ profile...............................................................3
Analysis of location spot for the event...........................................................................4
Analysis of factors necessary for the audience to attend the event................................5
Analysis of promotion of event......................................................................................6
Analysis of geographic profile of audiences in event....................................................7
Analysis of transport mode for the event.......................................................................8
Analysis of ticket booking facilities for the event.........................................................9
Conclusion......................................................................................................................9
References....................................................................................................................10

2DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Introduction
The paper aims in providing analysis of data for planning a canoe -making event with
recycle materials held in Townsville, Australia. This event will be sponsored by ten
universities of Australia where students will be attending this event for three days from
Friday to Sunday. A visitor survey has been performed on the local visitors to Townsville
region to gather primary evidence of data in order to plan the event effectively. The paper
focuses on the strategies to be implemented from the data interpreted through charts and
graphs.
Discussion
Analysis of audience age profile
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65-74 years 75 and over
0
50
100
150
200
250
74
119
139
199
229 219
97
Figure 1: The age of visitors in Townsville
(Source: Created by author)
The majority of the age group visiting Townsville belong from 55-64 years, followed
by 65-74 years. The age group lying between 15-24 years visit rarely. The event can expect
retired and elderly visitors, thus special arrangements are required to be met in sitting and
food services (Kim, Woo and Uysal, 2015). Most of the audiences are expected to be from
above 45 to below 75. From the survey, it is analyzed that men are 38.5% and women are
60.9%. There should be proper accommodation facilities for middle age and older
women(Zimpel & Hubl,2019).

3DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Analysis of the category of audiences’ profile
Single, no children
Couple, no children
Single with kids
Family with mainly preschool children (younger than 5)
Family with mainly primary school children (between 6-11)
Family with mainly high school children (between 12-17)
Family with children who have left home
Couple/single, no children at home
Shared household
Other
0 20 40 60 80 100 120 140 160 180 200
136
168
24
42
59
78
184
65
27
29
Figure 2: The category of visitors visiting in Townsville
(Source: Created by author)
People who visit mainly are families with children who left home. The couples
followed by singles visit accounting to overall 26%. Most of the visitors like to travel with
their partner in that region while the other respondents said they prefer travelling with their
family or exploring the place alone much than being with a partner. People do not prefer
colleagues on their visit to Townsville. Thus, the event can expect couples and single
audiences along with families with children, so accommodations for family seats and fun
arrangements for kids are also required (Schanzel & Yeoman, 2015).

4DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Analysis of location spot for the event
The Strand
CBD
Reef HQ
Museums
Art galleries
Riverway
Billabong Sanctuary
Paulma
Palm Island
Magnetic Island
Kissing point
Hervey's Range
Charter's Towers
Home hill
Wallaman Falls
Ingham
Palleranda
0 50 100 150 200 250 300 350 400
374
334
117
156
119
123
85
80
16
323
175
80
134
107
63
98
90
10
10
51
61
51
48
56
49
46
34
32
41
42
43
89
60
48
Plan to visit Have done
Figure 3: The attraction spots which visitors look for in Townsville
(Source: Created by author)
Out of the visiting places and attractions in North Queensland Region majority of the
visitors have already visited The Strand, CBD followed by the Magnetic Island. While the
majority of the visitors have not visited Wallaman Falls, Ingham and Museums. The event
can be built on a suitable spot where either visitors have not visited much and would also like
to explore in future which can be Reef HQ, Billabong Sanctuary, Home hill or Ingham. In
North Queensland, most of the respondents prefer drinking or eating at a bar or café followed
by shopping and going on a cruise and also showed high satisfaction on relaxation followed
with sporting and art-culture events satisfaction on beach and water activities followed by
shopping and nightlife. So, Ingham can be the right choice for the event. The location spot

5DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
matters a lot for visitors attending the event as the aesthetic pleasure combined with the spot
are a priority for them (Ghule, Mohurle and Shegaonkar,2019). As the Magnetic Island and
The Strand are the best spots of attraction, the event can be held there. The event should be
built on an area with many bars and cafes, as well as shopping malls as most of the visitors,
show a high preference for it.
Analysis of factors necessary for the audience to attend the event
Personal safety
Public bathroom
Food and Beverage
Directions
Attractions
Availability of information
Accomodation
Entertainment
Shopping
Access to Wi-fi
0 50 100 150 200 250 300 350 400
364
356
351
349
344
342
292
277
286
286
Figure 4: The factors as per the criteria of importance to the visitors visiting Townsville
(Source: Created by author)
Most of the respondents express their highest importance on personal safety and
security, followed by public bathroom and food –beverages. The personal safety and security
with hygienic washroom facilities with clean bathrooms for both men and women being the
primary concern of the visitors should be adequately implemented. Extra safety arrangements
should be made for the female audience with security alarm systems and special monitoring
for children in the event to mitigate any risk of loss of children or accidents (Bhatt,
Manadhata & Zomlot, 2014).

6DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Analysis of promotion of event
Online websites
Local Center
Travel brochure
Travel agent
Motoring associations
Friends & family
Previous experience
Advertising
0 50 100 150 200 250 300 350 400 450 500
466
80
141
64
10
201
214
21
Figure 5: The medium through which visitors choose to research about Townsville
(Source: Created by author)
Most of the visitors check from online websites, so promoting the event through a
verified website with all details can be a good event marketing strategy. The event must have
a social media page with map and check-in details, as visitors also prefer on high scale access
of location or any other details mostly on their mobiles with GPS tracking. The students
coming from top universities also require verification by their guardians through these
websites. The Internet is a potent tool to grab the audiences to the event through online
promotions and creating e-tickets. However, visitors can also use their previous experiences,
followed by the ideas and opinions on speaking to their family and friends due to which local
promotions through banners are also required to help in word-of-mouth promotion (Getz,
2018).

7DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Analysis of geographic profile of audiences in event
Germany
Spain
Belgium
United Kingdom
United States
Canada
New Zealand
France
Italy
Netherlands
Scandinavia
China
Indonesia
Japan
0 10 20 30 40 50 60 70
27
7
3
61
40
19
23
13
5
14
6
3
2
1
Figure 6: The different countries from where visitors come to Townsville
(Source: Created by author)
The event can expect huge audiences from the United Kingdom and the United States,
followed by Germany and New Zealand. From the survey data, mainly visitors live outside
Queensland or inter-state while very few hail from different countries. New South Wales and
Western Australia provide the majority of the visitors to Townsville. Hardly anyone visits
from Northern territory. The primary purpose of the trip is seen to be for holiday or leisure,
followed by visiting friends or family living at long-distance.

8DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Analysis of transport mode for the event
52%
5%
1%
27%
8%
1% 2%
4%
Airline
Bus/Coach
Railway
Private/Own vehicle
Hired car
Cruise ship
Other
Caravan/Camper van
Figure 7: The transport modes preferred by visitors at Townsville
(Source: Created by author)
The event can keep airlines as the most suitable mode of transportation for the
university students and professors in group travel to the location spot of the event. As the
majority of the audiences prefer air transport, the event facilitators should keep some
volunteers at the airport to receive the VIP guests and exceptional hosts guiding them to the
spot. The website of the event should have booking facilities for the airlines (Molchanova,
2014). There are many online recommendations for the booking of airlines which should
implemented within the site. Many respondents also prefer to travel in their vehicle, for that
the GPS location with the map should be sent to the audiences visiting the event.

9DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
Analysis of ticket booking facilities for the event
On the day of One day before One week before 2-3 weeks before 1-3 months before More than 3
months before
0
20
40
60
80
100
120
Figure 8: The time taken by visitors to book event tickets in Townsville
(Source: Created by author)
Majority of the visitors book the tickets of the event on the final day, so the event
facilitators should see to it that the event tickets are provided online and also offline for
urgent purchases. Some people may like to book the tickets a day before or within a week,
due to which booking arrangements must be provided in the social media page as well as the
link in the official website of the event guiding them in the faster purchase of tickets
(Castano, 2017).
Conclusion
In conclusion, the data presented through charts estimate that middle and elderly aged
people from United Kingdom and United Stated are more likely to attend the event with their
families and children. The event needs to be promoted through online websites with advance
booking facilities in airlines for the visitors. Finally, Magnetic Island or Strand being the best
attraction spots can be selected for the event location spot with personal safety arrangements
as an important element in it.

10DATA ANALYSIS REPORT ON CANOE MAKING EVENT IN TOWNSVILLE
References
Bhatt, S., Manadhata, P. K., & Zomlot, L. (2014). The operational role of security
information and event management systems. IEEE security & Privacy, 12(5), 35-41.
Kim, H., Woo, E., & Uysal, M. (2015). Tourism experience and quality of life among elderly
tourists. Tourism management, 46, 465-476.
Molchanova, V. S. (2014). The use of online service booking in tourist activity. European
Journal of Social and Human Sciences, (2), 75-80.
Schänzel, H. A., & Yeoman, I. (2015). Trends in family tourism. Journal of Tourism Futures,
1(2), 141-147.
Castaño, A. P. (2017). Events-Based System. In PrestaShop Recipes (pp. 179-185). Apress,
Berkeley, CA.
Zimpel, T., & Hubl, M. (2019, September). Smart Urban Objects to Enhance Safe
Participation in Major Events for the Elderly. In 2019 Federated Conference on
Computer Science and Information Systems (FedCSIS) (pp. 505-514). IEEE.
Ghule, S. N., Mohurle, H. M., Shegaonkar, A. P., Saleem, Z. P. A., & Borkar, P. S. (2019). A
Review: Venue Booking System.
Getz, D. (2018). Event evaluation: theory and methods for event management and tourism.
Goodfellow Publishers Limited.