Business Decision Making: Data Analysis and Decision Making Report

This report provides a graphical presentation and analysis of data related to Blackfrias restaurant, covering the period from 2007 to 2016. It includes a column graph illustrating sales and profit trends, highlighting the increase in sales revenue from £1300 to £1480 between 2007 and 2010, a decline in 2011, and a subsequent continuous increase to £1900. The report also presents a trend line indicating future sales and profit growth, suggesting the viability of expansion plans. Primary data analysis from surveys reveals that customers prioritize hygiene, quality, and ambiance when choosing a restaurant, and are highly satisfied with Blackfrias' dining services. The analysis uses various data representation methods to draw conclusions about customer preferences and business performance, supporting strategic decision-making. The document is available on Desklib, a platform offering a range of study tools and resources for students.

BUSINESS DECISION MAKING
Task – 3.1

GRAPHICAL PRESENTATION
Column graph
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Sales
Profit

CONTD…
 The above mentioned graph presents that from
the period of 2007 to 2010 sales revenue of the
restaurant inclined from £1300 to £1480
respectively.
 However, in 2011 both sales and profit margin
declined which in turn accounts for £1380 &
£275 significantly.
 On the other hand, revenue of restaurant inclined
continuously from £1550 to £1900.

CONTD…
 Further, graphical presentation also shows that profit
margin reached on £560 at the end of accounting year
2016. Hence, growing trend has been identified in both
sales and profit margin.
 Hence, such financial view shows that individuals prefer
to visit Blackfrias restaurant more frequently.

TREND GRAPH
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
0
200
400
600
800
1000
1200
1400
1600
1800
2000
f(x) = 67.9393939393939 x + 1187.33333333333
f(x) = 42.2121212121212 x + 129.333333333333
Sales
Linear (Sales )
Linear (Sales )
Profit
Linear (Profit )

CONTD..
 The above depicted trend line shows that in the
upcoming time period sales and profit will incline in the
near future.
 At the time of making expansion decision financial
aspects are the major concern of business organization.
 In this, trend line helps in making evaluation of future
growth or pattern.
 Hence, by making evaluation of trends it has been
assessed that expansion plan is viable for Blackfrias in
financial terms.

PRIMARY DATA ANALYSIS
Theme 1: Customers give more priority to hygiene, quality
and ambiance while making selection of restaurant
Price
Quality
Hygiene
Ambiance
Location
0%
5%
10%
15%
20%
25%
30%
% of respondents
% of respondents

CONTD..
 From survey, it has been identified that now customers
place high level of emphasis on hygiene, quality and
ambiance.
 All these three are the main factors that have greater
influence on the decision making aspect of individuals
when they make selection of restaurant.
 Further, survey result shows that 17% individuals
consider location, whereas remaining individuals place
high level of emphasis on location aspect.

CONTD..
Theme 2: Customers are highly satisfied from the dinning
services delivered by Blackfrias restaurant
Satisfied
Highly satisfied
Neutral
Dissatisfied
0%
10%
20%
30%
40%
% of respondents
% of respondents

CONTD..
 Graph pertaining to theme 2 clearly presents that
customers are highly satisfied from the dinning
or food services offered by Blackfrais restaurant.
 Majority of the respondents agreed that high
quality services are offered by the restaurant.

REFERENCES
Frank, A.G., Souza, D.V.S.D., Ribeiro, J.L.D. and
Echeveste, M.E., 2013. A framework for decision-
making in investment alternatives selection.International
Journal of Production Research. 51(19). pp.5866-5883.
Goetsch, D.L. and Davis, S.B., 2014. Quality management
for organizational excellence. Pearson.
Graham, J.R., Harvey, C.R. and Puri, M., 2015. Capital
allocation and delegation of decision-making authority
within firms. Journal of Financial Economics. 115(3).
pp.449-470.