Research Project: Data Analysis and Ethical Considerations in Business

This research project focuses on data analysis and ethical considerations within a business context. The project employs both primary and secondary research methods. Primary research involves qualitative data collection through Skype interviews with 5 company executives and quantitative data collection via questionnaires from 50 employees with over 2 years of experience. Secondary research includes a literature review. Data analysis will be performed on collected data, and all data will be securely stored and eventually deleted. The project emphasizes ethical considerations such as obtaining informed consent, ensuring anonymity and confidentiality, and building trust with participants. The research aims to analyze the data collected and provide insights into the business context, with a strong emphasis on maintaining ethical standards throughout the process. The project will address ethical guidelines and data protection measures, including the secure handling and permanent deletion of all data post-analysis.

Title of the Research Project
Banding Category: Amber (Other Research involving human participants) – Primary research
through Questionnaire Surveys and Skype Interviews and Secondary Research through
literature review. Ethical Sensitivity is to be mentioned in both the cases.
Research Methods
Deductive research done in two portions – firstly, primary qualitative research to be
conducted on 5 company executives through Skype interviews and secondly, primary
quantitative research to be conducted on 50 employees of Diageo having more than 2 years
work experience with the company! Based on the primary research findings and secondary
research (Literature Review) findings, the final inference will be drawn.
Research Data will be collected through – Skype (for personal interviews) and recorded for
further analysis. Questionnaire data will be collected as the respondents will be requested to
send back their answers through email, and then data analysis will be done. Both the data for
qualitative and quantitative data will be stored in the laptop. Post analysis, the data will be
deleted permanently. Anonymity will be maintained, as during the consent form, only
permission would be taken, and the individual names of the respondents for both the research
will not be recorded and their specific designations will also not be recorded. Specific
questions dealing with their job roles will also not be asked.
Data Destruction: Post research analysis and report writing, data will be permanently deleted
from the laptop and no evidence will be stored.
Ethical Considerations
- Primarily, the aim and the implications of the research will be conveyed to the
potential respondents through the email. And the scope for this research will also be
mentioned

- Consent form (individual) will be emailed to the respondents and upon receipt of
such, it will be clearly mentioned that no detail of their names, job positions, roles
will be asked
- Organizational consent form needs to be approved and received as well
- A trust and honest relationship will be built between the researcher and the
respondents and the latter must be assured that their anonymity, confidentiality and
privacy would be of foremost importance
- It will be assured that their responses will not be used for any purpose apart from the
aim mentioned beforehand