Business Decision Making: Analyzing Data for F&F Restaurant Expansion

This report focuses on business decision-making through data analysis, using F&F Restaurant as a case study. It includes graphical presentations showing increased sales revenue and profit margins over the years, supported by trend line analysis indicating positive future growth. Customer satisfaction and hygiene preferences are highlighted as key themes, derived from survey data. The analysis suggests that expanding with a second restaurant in London could be a successful venture for F&F, based on positive customer trends and preferences. This document is available on Desklib, a platform offering a wide range of study tools, including past papers and solved assignments for students.

BUSINESS DECISION MAKING
Task 2

3.3 BUSINESS PRESENTATION
Graphical presentation

CONTINUED
 Graphical presentation shows that sales revenue and
profit margin of F&F increased over the years. In 2011,
sales of F&F were £1350 significantly, whereas in 2017
revenue accounted for £1750.
 Due to having positive relationship between the
variables profit margin of restaurant also inclined. Thus,
inclining trend of revenue and margin shows that
customers more frequently visit F&F and prefer its
services to a great extent.

CONTINUED
Trend Line:
 In statistics, trend line is one of the most effectual tools
which in turn gives clear indication and helps in making
appropriate estimation about near future.
 Thus, in context of F&F, before taking decision in
relation to opening up second restaurant it is highly
required for manager to assess whether sales and profit
will incline in near future.

CONTINUED

CONTINUED
Interpretation:
The above presented trend line shows that in against to seasonal
changes both the variables such as sales and profit margin will
increase to a great extent.
Through trend line, it has assessed that eating behaviour and
preferences of the customers are positive towards the dinning
services of F&F.
Thus, as per the outcome of trend line owner of F&F will attain
success by establishing second restaurant in London.

CONTINUED
Theme 1: Customers are satisfied with the services of
F&F
Satisfied
Highly satisfied
Neutral
Dissatisfied
0%
10%
20%
30%
40%
50%
% of respondents
% of respondents

CONTINUED
Theme 2: Customers give high level of preference to
hygiene
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
% of respondents
% of respondents

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Mukaka, M. M., 2012. A guide to appropriate use of Correlation
coefficient in medical research. Malawi Medical Journal. 24(3).
pp.69-71.