The Role of Data and Information in Hospitality: Holiday Villa Hotel

This report examines the crucial role of data and information within the hospitality industry, focusing on a case study of Holiday Villa Hotel. The analysis explores the types of data essential for enhancing customer experience, including customer profiles, technological advancements, and competitive analysis. It delves into how data is captured and stored within Management Information Systems (MIS) and databases, emphasizing the use of SQL for efficient data management. Furthermore, the report highlights how data analytics and market research contribute to business decision-making, enabling the hotel to anticipate market shifts and optimize marketing strategies through primary and secondary research methods. The findings underscore the importance of data-driven insights for improving services and achieving a competitive edge. The conclusion reinforces the significance of leveraging both primary and secondary research to make appropriate decisions for offering better services to customers. The report references key academic sources that underpin the concepts discussed.

DATA INSIGHTS

• Research title and objectives
• Role of data and information within hospitality industry
• Type of data need to be collected by Holiday Villa Hotel
• The way information is captured and stored within MIS and database
TABLE OF CONTENT

• Usage of data to deliver insights for business decision making
• The way market research used to increase insight
• Findings
• Conclusion
• References
CONTINUE….

Title : “To analyse the role of information and data within hospitality industry”. A case analysis on Holiday
Villa Hotel.
Objectives:
• To analyse what type of data needs to be collected by Holiday Villa Hotel for enhancing customer
experience.
• To determine role of information in decision making process of Holiday Villa Hotel.
• To identify how market research can be used in database system and conjunction with MIS to increase
insight for business decision making.
RESEARCH TITLE AND OBJECTIVES

To generate more revenue, increase profitability and deliver the better experience, it is
essential for companies that are dealing in hospitality industry such as hotels, resorts and
more, is to gather appropriate and reliable information. It includes information related to
latest trends in technology, type of services offered by competitors, preference and changing
in demands of customers and more.
ROLE OF DATA AND INFORMATION WITHIN
HOSPITALITY INDUSTRY

To generate more revenue, increase profitability and deliver the better experience, it is
essential for companies that are dealing in hospitality industry such as hotels, resorts and
more, is to gather appropriate and reliable information. It includes information related to
latest trends in technology, type of services offered by competitors, preference and changing
in demands of customers and more.
CONTINUE….

As competition in hospitality industry continuously rising therefore, to run business
effectively it is essential for Holiday Villa Hotel to conduct a proper market research. This
would help in collecting proper data relevant to make improvement in business practices.
TYPE OF DATA NEED TO BE COLLECTED BY
HOLIDAY VILLA HOTEL

• To meet the needs of discerning customers, it is essential for this hotel to collect appropriate data
which includes -
Customer profile- This data involves preferences of customer, whether the customers of Holiday Villa
hotel belong to a special age group, if they prefer luxurious service or regular accommodation services
for their stay in hotel. This type of data is required to be collected by this respective hotel.
Technology - To know about advancements related to technology in this sector, data is needed to be
accumulated by this respective Hotel, in order to stay ahead in competition.
CONTINUE….

• Competitive Analysis- In order to achieve the premium position in hospitality industry,
Porter 5 forces model is a suitable way.
• Risk Factor- Collection of information related to risk elements present in hotel industry,
will help managers of present hotel to know about changing demands of customer, the
shortage of experienced staff members and new regulations incorporated by Government.
CONTINUE….

In order to implement changes and modify day to day operations, it is essential for Holiday
Villa Hotel to take appropriate decisions. For this purpose, the data collected by market
research needs to be stored within database and management information system in proper
manner. These systems that are Database and MIS is considered as most important in day to
day operations of hotels that works with people, technology and factors that affecting the
company.
THE WAY INFORMATION IS CAPTURED AND
STORED WITHIN MIS AND DATABASE

Therefore, by implemented data properly, MIS helps in achievement of high level of
efficiencies in offering better services to targeted customers. Information in database can be
stored in tabular form using SQL (sequential) format.
CONTINUE….

Business analytics which includes a vast proliferation of data, that helps managers of
Holiday Villa Hotel in understanding the dynamics of business. Through this process, by
optimising the analytics, they can anticipate market shifts and drive strategic business
decisions as well.
USAGE OF DATA TO DELIVER INSIGHTS
FOR BUSINESS DECISION MAKING

To make effective decisions related to marketing strategy and business practices as per
changes in customer profile and latest trends, management of Holiday Villa Hotel can use
both primary and secondary sources. Here, primary research can be conducted via online
and offline survey, for analysing the perception of customers towards services of given
hotel.
THE WAY MARKET RESEARCH USED TO
INCREASE INSIGHT

While secondary research is done by exploring data from government census, published
reports and more. These kinds of data that has evaluated from primary and secondary
resources can be used by given hotel for making appropriate decisions for offering better
services to customers.
FINDINGS

While secondary research is done by exploring data from government census, published
reports and more. These kinds of data that has evaluated from primary and secondary
resources can be used by given hotel for making appropriate decisions for offering better
services to customers.
CONCLUSION

• Gandomi, A. and Haider, M., 2015. Beyond the hype: Big data concepts, methods, and
analytics. International journal of information management. 35(2). pp.137-144.
• Zikopoulos, P. and Eaton, C., 2011. Understanding big data: Analytics for enterprise
class hadoop and streaming data. McGraw-Hill Osborne Media.
REFERENCES

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