Comparative Data Analysis Report: Best Southern Hotels, Data Skills

This report presents a comparative data analysis of three hotels (Bury Hill Golf, Willow Park Lakes, and Beavers Lake and Golf Park) operated by Best Southern Hotels and Spa. The analysis is based on customer survey results and complaint data collected between July and December 2020. The study uses visual representations to identify performance differences across the hotels. Willow Park Lakes generally received fewer complaints and demonstrated higher customer satisfaction in areas such as food quality and restaurant cleanliness. The report highlights key areas for management improvement, including food quality, hygiene, breakfast timing, and sanitation, particularly for Bury Hill Golf and Beavers Lake. The report also identifies the strengths of Beavers Lake in spa and pool facilities, and recommends targeted strategies to enhance overall customer experience and brand image for all three hotels. The report concludes that Willow Park Lakes serves as a best practice exemplar for the other two hotels.

Data analysis

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................2
Comparative analysis of hotels....................................................................................................2
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Data analysis is the process of transforming and modeling the data in order to discover
the useful information for a business decision making (Lv and Singh, 2021). The present study is
based upon the case scenario of Best Southern Hotels and Spa which operates its three hotels in
Surry i.e. Burry Hill Golf, Willow Park Lakes and Beavers Lake and Golf Park. Through visual
representation, present study identifies which hotels acts as an exemplar of a good practice for
other hotels.
Comparative analysis of hotels
Number of complaints
Poor quality of bedroom cleaning
Staff unavailable or unhelpful
Room temperatures too cold
Room temperatures too hot
Fishing boat broken
Lack on maintenace of golf course
Golf Caddy often late or not at work
0
20
40
60
80
100
120
140
160
180
200
58 60
160
36
65 78 81
17 28 16 17 29
0 0
159 150
26
160
107
183
140
Number of complaints
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
Problem Generating Complaints
Bury Hill
Golf
Willow Park
Lakes
Beavers lake and
Golf Park
A. Poor quality food 92 31 215
B. Poor hygiene 89 11 195
C. Breakfast served later than
stated time 49 5 143

Poor spa and pool sanitation 120 65 26
Pool temperature cold 112 71 34
Spa room is cold 78 23 131
0
50
100
150
200
250
92 89 49
120 112 78
31 11 5
65 71
23
215 195
143
26 34
131
Comparative analysis of number of Complaints
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
Interpretation: From the above graph, it has been interpreted that from all the three hotels,
Willow Park Lakes received less complaints as compared to Beavers Lake and Golf park, Bury
Hill Golf. Within 9 month, Beavers Lake and Golf park received 159 complaint regarding to
poor quality of bedroom cleaning whereas Willow Park receive only 17 complaints. This shows
that the performance of Willow Park is good pertaining to facilities provided to their customers
and that is why, the number of complaints are less. On the other side, as compared to hygiene,
Beavers Lake and Golf Park stood last from other hotels, preceding by Bury Hill Golf and
Willow Park Lakes. Apart from this, it is also identified that majority of the customer suffer from
poor room temperature in Burry Hill, whereas Beavers Lake and Golf park receives less
complaints. Overall it can be stated that Beaver Lake faces issue regard to poor quality of food,
hygiene and breakfast, while customer of Bury Hill Golf faces issue regarding to poor sanitation
and room as well as spa temperature.
Customer survey results
Comparative analysis of different key aspects within three hotels

Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
140
38
58
20
4
9
43
120
2832
75
120
48
Bedrooms are always cleaned daily
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
Strongly
Disagree Disagree Agree Strongly Agree
0
20
40
60
80
100
120
42
65
10
3
12
38
110
40
12
38
110
40
Staff are available, helpful and provide good customer service
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park

Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
140
32 34 40
14
6
25
95
74
20
45
90
120
The room teperature is always good
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
Strongly Disagree
Disagree
Agree
Strongly Agree
0
20
40
60
80
100
120
140
160
180
5
15
78
22
8
31
128
33
33
3
155
84
Fishing boat and staff are always available at the
specified times for fishing trips
Beavers lake and Golf Park
Willow Park Lakes
Bury Hill Golf

Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
140
160
Golf course always well manicured
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
Strongly Disagree
Disagree
Agree
Strongly Agree
0 20 40 60 80 100 120
46
39
16
19
111
96
43
25
Golf Caddy are always available at the specified
times
Beavers lake and Golf Park
Willow Park Lakes
Bury Hill Golf

Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
140
56
34
12 8
18
31
65
86
121
92
24
38
Restaurant food quality is good
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
140
160
180
200
67
31 13 9
22
37 77 64
109
86 38
42
Restaurant is always clean
Beavers lake and Golf Park
Willow Park Lakes
Bury Hill Golf

Strongly Disagree
Disagree
Agree
Strongly Agree
0 20 40 60 80 100 120
48
39
18
15
12
18
79
91
97
101
34
43
Breakfast is served on time
Beavers lake and Golf Park
Willow Park Lakes
Bury Hill Golf
Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
140
36 41
18 25
83 81
18 18
30 34
96
115
Spa and pool area cleaned on a regular basis
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park

Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
140
71
27
10 12
91 83
15 1113
28
125
109
The pool teperature is always good
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
34 39
26 21
29
41
76
54
76
102
46 51
The pool teperature is always good
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park

Strongly
Disagree Disagree Agree Strongly
Agree
0
20
40
60
80
100
120
37 43
22 18
8 15
69
108
82 74
62 57
Good value for money
Bury Hill Golf
Willow Park Lakes
Beavers lake and Golf Park
In accordance with the above graphs, it can be stated that performance of Willow Park Lakes is
good as compared to other two hotels. It is so because company serve the best quality of food as
compared to others, like 86 customers are strongly agreed with the statements whereas 121
customers of Beavers Lake and Golf Park are strongly disagreed. On the other side, only 9 of the
customer stated Bury Hill clean their restaurants daily whereas 64 customers are strongly agreed
that Willow Park Lakes clean their restaurants.
Throughout the comparative analysis it is identified that there is a need to focused upon
services offered by Bury Hill Golf and Beavers lake and Golf Park because they did not satisfied
the need of customers and that is why, it affect the negative impression upon the customers. For
example, only Willow offered the breakfast on time whereas 97 customers are strongly disagreed
with the statement. On the other side, it is also determined that the temperature of pool is good in
Beavers Lake and Golf Park whereas management of Willow and Bury needs to focus upon this
aspect (Yacoub and ElHajjar, 2021). Overall, most of the customers are satisfied with the
facilities offered by Willow as compared to Beavers lake and Golf Park and Bury Hill Golf.
Best practice
With the help of customer survey results and number of complaints, it can be stated that
Hotel Willow offer best quality of food and focused upon hygiene whereas Beaver Lake is poor

in this practice. Company the data with Bury Hill, it is identified that it is average in all condition
such that quality of food, room services, breakfast on time, extra facilities etc. Thus, there is a
need to improve such facilities by hiring different employees so that they keep monitoring each
department and provide the best facilities to their customers. In addition to this, it is identified
that majority of the customers are satisfies with the pool and Spa facilities of Beavers Lakes as
compared to Willow and Bury Hill. That is why, it is to be recommended to the hotel’s
management to focused upon such items and implement strategy to control the temperature of
spa and pool as per the need of customers (Martin-Fuentes, Mostafa-Shaalan and Mellinas,
2021).
Management
Through the above, it can be stated that management needs to focused upon different
areas, because it is directly linked with the overall performance of a company and its brand
image. These areas are as mentioned below:
 Quality of food: Management of hotel focused upon quality of food which they offered to
their customers. It must be high and presentation should be innovative that encourage
guest to visit again. Otherwise, it will decrease the customer base and affect upon sales of
a business.
 Hygiene: hygiene factor is highly influence the satisfaction of guest and in the context of
present scenario, Beavers Lake faces highest complaints which directly leave negative
impression upon the customer’s performance.
 Timing of breakfast: As per the schedule, Bury and Beaver Lake do not offer breakfast
to their customers on time and this in turn decreases the customer loyalty as well as
affects the brand image of a firm as well (Yadegaridehkordi and et.al., 2021).
 Sanitation: Management should focused upon proper sanitation in hotels because it is the
only factor that attract customers towards it. For that prompt services should be offered
which in turn helps to improve the overall brand image of a company. In this, customer
of Burry Hill are not satisfied and that is why, management should focus upon such
aspects.
Data limitation

 The limitation of data collection is large sample size which affects the overall results in
opposite manner because there is no actual output can be generated.
 Another limitation is limited criteria mentioned in the customer survey which does not
identified the overall performance or satisfaction level of customers.
CONCLUSION
By summing up above it has been concluded that Willow Park Lakes is act as an
exemplar for other two hotels. It can be summarized from the number of complaints such that
quality of food and other service is good as compared to others. Also, customer are highly agreed
that Willow Park is the only hotel which set as a good value for money.

REFERENCES
Books and Journals
Lv, Z. and Singh, A. K., 2021. Big data analysis of Internet of Things system. ACM Transactions
on Internet Technology. 21(2). pp.1-15.
Martin-Fuentes, E., Mostafa-Shaalan, S. and Mellinas, J.P., 2021. Accessibility in Inclusive
Tourism? Hotels Distributed Through Online Channels. Societies. 11(2). p.34.
Yacoub, L. and ElHajjar, S., 2021. How do hotels in developing countries manage the impact of
COVID-19? The case of Lebanese hotels. International Journal of Contemporary
Hospitality Management.
Yadegaridehkordi, E. and et.al., 2021. Customers segmentation in eco-friendly hotels using
multi-criteria and machine learning techniques. Technology in Society. 65. p.101528.