MG413 Presentation: Data Analysis and Research in Modern Marketing

This presentation delves into the significance of data insights within modern marketing research, emphasizing the roles of both quantitative and qualitative research methodologies. It highlights the importance of quantitative research in quantifying data to meet research objectives and the qualitative approach in understanding individual beliefs and assumptions. Furthermore, the presentation explains correlation and regression analysis for establishing relationships between variables, and time series analysis for studying subjects over time. It also addresses issues surrounding analysis techniques, particularly in the context of Big Data and its impact on business decision-making. The presentation concludes by underscoring the importance of data collection methods and their influence on strategic decision-making, referencing various academic sources to support its claims. Desklib provides access to solved assignments and past papers for students.