This project analyzes the rental process of Northgate Vehicle Hire, a commercial vehicle rental provider. The report begins with an introduction to business analytics and its application in the company, followed by a detailed flowchart of the rental process, highlighting key activities and decision-making points. The report also discusses how digitalization can improve the rental process, detailing the benefits of digital transformation. It then explores the importance of information management systems, including HRIS and other databases, and the role of big data analytics in the business. Finally, the report examines the potential of intelligent tools and systems, their impact on competitiveness and stakeholders, and broader implications such as security and employment. The analysis covers various aspects, from customer verification and payment decisions to the application of digital booking systems and data verification systems, providing a comprehensive overview of the company's operations and opportunities for improvement.
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