Business Data and Analytics and IT Skills Data Analysis Report
VerifiedAdded on 2023/01/07
|17
|1249
|74
Report
AI Summary
This report presents a data analysis of a company's website traffic, bounce rate, and visitor sources. The analysis reveals trends in monthly visitors, highlighting the highest traffic in April but acknowledging the limited data for May. The report then delves into the mean average number of visitors per month, showing an increasing trend in average daily visitors, with May having the highest average. A significant finding is the high overall bounce rate (88.08%), indicating that most visitors only view the homepage without further engagement. The report examines traffic sources, identifying Google Search as the primary source. The core problem identified is the low conversion of website traffic into sales, likely due to misleading information and a high bounce rate. Recommendations include improving website content, implementing analytical tools, testing site speed, and visualizing top-trending products. The report emphasizes the need to shift focus from simply increasing website visitors to enhancing product promotion and website content to improve conversion rates and overall business performance.
1 out of 17