Data Analysis of Twitter Posts for Twenty B Corporation Companies

This report presents a data analysis of Twitter posts from twenty B Corporation companies, examining their online presence and engagement from January to October 2017. The analysis covers various aspects, including the background of each company, identification of keywords and elements, senti...Read More

Running head: DATA ANALYSIS OF TWITTER POSTS
Data Analysis of Twitter Posts on twenty companies
Name of the student:
Name of the university:
Author Note

1DATA ANALYSIS OF TWITTER POSTS
Executive summary
The following study makes an effective assessment on various data collected through different posts
collected from Twitter. These posts are regarding twenty organizations that are considered to be the
members of the B Corporation.

2DATA ANALYSIS OF TWITTER POSTS
Table of Contents
1. Background of the companies:..........................................................................................................3
2. Identification of the keywords or elements:......................................................................................7
3. Clearance or messages:......................................................................................................................8
4. The frequency of posting for each company:..................................................................................10
5. Based on the five types of B Corps, the messages focused on the companies during the Twitter
posting:................................................................................................................................................11
6. Similarities between all the companies:..........................................................................................12
7. Differences between all the companies:..........................................................................................12
8. Recommendation based on the five categories of B Corps:............................................................13
9. Recommendations by findings as they are the members or registered under the B Corps:............15
10. Additional recommendations of business related to the research:.................................................15
11. Conclusion:....................................................................................................................................17
References:..........................................................................................................................................18

3DATA ANALYSIS OF TWITTER POSTS
The Tweeter media is used to see five elements of B Score categories. The period estimated
is from 1st January to 31st October 2017. This is done by finding the frequency of the post at that
particular time.
The following report is prepared for the data analysis of various companies. For this, the
given twenty companies are chosen, and the posting data are analyzed.
1. Background of the companies:
Neometro:
It has been supporting and developing the community and social initiatives. It supports
various social and not-for-profit enterprises ("Our Story | Neometro", 2017).
Squareweave:
It is a full-service digital agency. They develop the impact-driven organizations with the
efficient digital ("Our People", 2017).
Carolyn Tate & Co:
It is the education and publishing agency that is dedicated to unearthing the broader reasons
in people and companies (The Purpose Project 100, 2017).
Inventium:
They are science enthusiasts who have been applying the new and highest findings from
management, neuroscience and psychology to achieve the competitive edge via innovation ("About
Us - Inventium", 2017).

4DATA ANALYSIS OF TWITTER POSTS
Triskel Coaching Consultancy:
It delivers career coaching, executive coaching and consultancy of organization development.
They have been supporting the established and emerging leaders for creating and sustaining
organizations and careers that are purpose driven ("Triskel Coaching Consultancy | B Corporation",
2017).
Vivid Accountants & Advisers:
The Vivid team has been genuinely caring about the clients. They have been spending the
time to know them personally. This is to identify their needs and to work with the client to fulfill the
expectations ("Vivid Accountants & Advisers | B Corporation", 2017).
The Lantern Legal Group:
Through providing a wide range of expertise activities, the firm has been working
innovatively, collaboratively, efficiently for assuring that the entire client gets expert and well-
rounded advice ("Lantern Legal Group | B Corporation Australia", 2017).
League of Extraordinary Women:
It is the business association for the women entrepreneurs. They have been also highlighting
the women entrepreneurs and providing Female Entrepreneur Awards ("League of Extraordinary
Women – About", 2017).
The Story Boxes Pty Ltd:
It is a popular film-studio specializing in the storytelling human beings. Meaningful content
is delivered with greater social action and impacts ("TheStoryBoxes Pty Ltd | B Corporation", 2017).
.

5DATA ANALYSIS OF TWITTER POSTS
August:
They are boutique management agency who is experts in the clean energy sectors. They rely
on the power of revolution of clean energy. The facts are analyzed and translated into the business
opportunities ("August | B Corporation", 2017).
ADAPT by Design:
It helps in building the business faithful and resilient to the values and purposes. They help in
lasting change in the business through step-by-step and data-driven approach ("ADAPT by Design |
B Corporation", 2017).
Bendalls:
They have the track record in manufacturing the equipment that is mission-critical lying at
the core of multi-million facilities of pound processing in various nations ("Bendalls Group", 2017).
Henley Club:
It is a private social club situated in Melbourne where the members have been coming from
various backgrounds representing the fate of Australian leadership ("Henley Club | B Corporation",
2017).
RetailOasis:
It is the consultancy believing that retailers could plan the significant positive and substantial
roles in the lives of people. They have been partnering with the like-minded clients for creating the
precise ways to develop that have been their unique brand and grounded in data ("RetailOasis | B
Corporation", 2017).

6DATA ANALYSIS OF TWITTER POSTS
Third Spaces Group:
It is one of the luxury health clubs in London. It is individual in style and bound by a
prevailing philosophy. This has been providing fitness spaces making the members feel intimate
("Third Spaces Group | B Corporation", 2017).
Bright green:
They are LED lighting experts helping customers around the world improving the
illumination of quality. This is to illuminate architectural features, retail displays, and signage and
backlit media ("Brightgreen | B Corporation Australia", 2017).
Better Life Mobile:
Their background is to keep every people included and connected in Australia. This is
irrespective of whether they are working full time, unemployed with the reliable 4G connection
("Better Life Mobile | B Corporation", 2017).
Currie Communications:
It is an independent public relation agency at Australia thriving on work starting
conversations regarding problem solving. They have been assisting clients in understanding the
issues complicated, engaging the stakeholders who are influential and telling stories inspiring the
positive changes ("Currie Communications | B Corporation", 2017).

7DATA ANALYSIS OF TWITTER POSTS
2. Identification of the keywords or elements:
Organizations Keywords and elements Understanding the category in
B Corp with the numbers
Neometro #interior design, #decoration,
#architecture#Neometro
2 Customers
Squareweave @squareweave, 2 Customers
Carolyn Tate & Co @carolyntateco 4 Governances
Inventium @inventum, #innovation 9 Customers, 7 Communities
Triskel Coaching
Consultancy
No such keywords or elements
found.
Vivid Accountants &
Advisers
No such keywords or elements
found
The Lantern Legal
Group
No such keywords or elements
found
League of
Extraordinary Women
#extraordinary, #women, 2 communities, 4 governances, 3
customers
The Story Boxes Pty
Ltd
@TheStoryBoxes 2 customers, 4 communities
The School of Life “The school of Life”. 1 customers, 1 communities
August #Vintage, #Ucagco, #TeaCup,
#August, #Cherry, #gotvintage,
#vintagetea
1 customers
ADAPT by Design “Adapt by Design”. 2 communities

8DATA ANALYSIS OF TWITTER POSTS
Bendalls #webdesign 1 communities
Henley Club @Leader club, #henley 1 communities
RetailOasis @RetailOasis 1 communities
Third Spaces Group No such elements or keywords
found.
Bright green @brightgreen 4 communities
Better Life Mobile No such elements or keywords
found
Currie
Communications
“Currie Communications”,
#communications
2 customers, 3 communities
3. Clearance or messages:
Currie
Communications
Most of the posts have come from the customers. The company has been
seen to be congratulated and updates about their tasks.
Neometro They are congratulated and praised for their interior designs, decoration and
architectures (Nicholas & Sacco, 2016).
Squareweave They are thanked by the customers and communities (Garcia, 2016). Here the
maximum of the comments is found from the customers.
Carolyn Tate &
Co
The customers and the communities are found to be excited. The company is
felt to be loved and thanked by the various customers.
Inventium They are highly praised and loved. They are mainly given attention because of
their exciting initiatives and innovation (Kim et al., 2016).
Triskel There are no such posts recognized.

9DATA ANALYSIS OF TWITTER POSTS
Coaching
Consultancy
Vivid
Accountants &
Advisers
Only one post is found and only done from a community. However, the message
was not clear (Winkler & Portocarrero, 2018).
The Lantern
Legal Group
Here two posts are found. In the first one the customer has congratulated them,
and in the second one, the community has appraised them.
League of
Extraordinary
Women
In most of the posts the agency is introduced, and they are felt proud of (Hiller,
2013).
The Story Boxes
Pty Ltd
The community and customers are found to be highly satisfied with the
initiative.
The School of
Life
The Company is found to share significant learning experiences in two of the
posts. However, the rest of the posts are unclear (Boyd et al., 2017).
August There is one post, and the message is not clear.
ADAPT by
Design
Te only two posts here reveals about what has been said by the CEO and the
launch of a refreshed platform (Honeyman, 2014).
Bendalls The only two posts are unclear from the community side ("How Investors
Really Feel About B Corps – B the Change", 2017).
Henley Club Here in only one post, the community has invited about protecting and
benefitting the business.
RetailOasis There is only one post where a community replied about loving their fashion.

10DATA ANALYSIS OF TWITTER POSTS
Third Spaces
Group
The only one post left is not clear (Kim, Sung & Kang, 2014).
Bright green There have been four posts from the community sides. All of them are unclear.
Better Life
Mobile
Here in only one post, their plans are praised from the community side (Da
Gbadji, Gailly & Schwienbacher, 2015).
4. The frequency of posting for each company:
Name Customers Communit
y
Governance Total Posts Counts
Stone & Wood Brewing
Company
9 6 0 15
Currie Communications 8 4 1 13
Neometro 7 5 1 13
Squareweave 14 5 4 23
Carolyn Tate & Co 12 5 4 21
Inventium 16 7 4 27
Triskel Coaching Consultancy - - - 0
Vivid Accountants & Advisers 0 1 0 1
The Lantern Legal Group 1 1 0 2
League of Extraordinary
Women
6 6 4 16
TheStoryBoxes Pty Ltd 2 5 0 7
The School of Life 4 3 1 8
August 0 0 1 1

11DATA ANALYSIS OF TWITTER POSTS
ADAPT by Design 0 2 0 2
Bendalls 0 2 0 2
Henley Club 0 1 0 1
RetailOasis 0 1 0 1
Third Spaces Group 0 1 1 2
Brightgreen 0 4 0 4
Better Life Mobile 0 1 0 1
5. Based on the five types of B Corps, the messages focused on the companies
during the Twitter posting:
Worker: The relationship with the workforce and the focusing on the entire work environment is
focused on the messages. This also included the health, safety, flexibility, on the creation and
managerial relationships (DesJardins & McCall, 2014).
Customer: The proven ability to generate professional and engaging relationships, attaining great
details and ability to do tasks in the quick-paced scenarios are achieved ("Why Companies Are
Becoming B Corporations", 2017).
Environment: The posts have recognized to create the positive environmental effects. The
companies have earned high environment scores.
Community: The communities of the business leaders are found to come in various shapes and sizes
representing the actual industrial cross-section (Einwiller & Steilen, 2015).

12DATA ANALYSIS OF TWITTER POSTS
Governance: The B Corp on the assessments on the companies has mostly concerned about
governance practices. Thus the legal necessities beyond the certification had vital implications for
the other functions and board processes of corporate governance.
6. Similarities between all the companies:
The leaders in most of the above companies have understood that there is not anything as any
long-lasting competitive advantage. Here, the only advantage is that their ability to move from
benefits to benefit ("How Investors Really Feel About B Corps – B the Change", 2017). In most of
the organizations, the future facing portfolio has central product serving the present customers
(Elkington, Burke & Hailes, 2017). It has been developing new products for the present customers
and transformational innovations where the products have been developed for the latest markets.
Those companies have developed clear frameworks of innovations providing the guide for the
innovators through setting the proper expectations (Contributor, 2017).
7. Differences between all the companies:
The name of the
companies
Differences
Neometro It has a different legal entity
Currie Communications It has a limited liability (Elving et al., 2015).
Squareweave Its succession is perpetual
Carolyn Tate & Co It has a separate management ("data.world", 2017).
Inventium It has one share-one vote ("B Corporation - Stonyfield", 2017).

13DATA ANALYSIS OF TWITTER POSTS
Triskel Coaching
Consultancy
Its ownership is diffused
Vivid Accountants &
Advisers
It has a separate legal entity (Li, Zhou & Liu, 2016).
The Lantern Legal Group It has a great commitment towards customers and employees.
League of Extraordinary
Women
It is found to be ambitious and taking risks ("Why Be a B Corp? Ask
a Millennial | Sustainable Brands", 2017).
The Story Boxes Pty Ltd The assessments and training are strong ("We’re a B Corp", 2017).
The School of Life It is built to last and be sustainable and independent.
August They have developed their ideas internally.
ADAPT by Design Its mindset is more global than others (Plerhoples, 2013).
Bendalls They have weighted, prioritized and identified the stakeholders for
analyzing and governing the trade-offs down the roadside ("B
Corporation", 2017).
Henley Club They have developed a compliant decision making processes.
RetailOasis Its communication patterns are effective (Reiser, 2013).
Third Spaces Group It has embraced the cultural diversities.
Bright green It has been creating, enhancing and celebrating the teamwork
Better Life Mobile It has effective employee engagement and loyalty ("B Corp »
SustainAbility", 2017)
.

14DATA ANALYSIS OF TWITTER POSTS
8. Recommendation based on the five categories of B Corps:
Worker:
Their soft-skills are needed to be strengthened. It must also be seen that they make more
connections. Lastly, they must generate their development program ("B Corp » SustainAbility",
2017).
Customer:
The organizations should adopt the consistency, patience and empathy. Further the work
ethic, clear communication and adaptability are also needed to be considered (Fuller & Allen, 2016).
Environment:
Safe failure must be encouraged for the employees ("Becoming a B: What Is The Difference
Between a B Corporation and a Benefit Corporation?", 2017). Further, the employees must be
provided flexibility in choosing the work that has been comfortable.
Community:
They companies must bring people to their website through social media. They should
cultivate stories about how they could use services and products. Lastly, the must generate their
strategies in due time (Fischer & Reuber, 2014).
Governance:
A documented and clear segregation between the responsibilities and roles of shareholders
must be established ("What is the Difference between a Nonprofit Organization and a Benefit
Corporation?", 2017). An Authority Matrix must be implemented. Further, education must be
provided to the board members.

15DATA ANALYSIS OF TWITTER POSTS

16DATA ANALYSIS OF TWITTER POSTS
9. Recommendations by findings as they are the members or registered under
the B Corps:
Assessing:
The assessments must make the companies walk through various questions for helping to
learn what has been taking to develop an efficient business. This must be better for the environment,
community and workers (Worrell, 2016).
Comparing:
The outcomes must be compared with that of various other business and fetch how they stack
up. Here two types of snapshots are needed. The first one is the quick snapshot and the second one is
the impact snapshot (Li, 2015).
Improve:
A customized plan for improvement must be developed for the business. The free best guides
of practices must help to implement ("The benefits of B Corp status", 2017).
10. Additional recommendations of business related to the research:
For communicating:
This has been not just enough to have the plans. It has been critical to find and understand
what the stakeholders have desired the spoken and unspoken. All the projects and teams have been
varying at this rate of change ("Inside Badger's B Corp ethos", 2017). Hence the beneficial
communication channel and frequencies are needed to be undertaken to make that effective. Similar
to the fact that the planning has been important the incorporating and cancelling of the supplemental

17DATA ANALYSIS OF TWITTER POSTS
methods of communication is needed (Shiller, 2013). The communication has been constant. There
has been the error on the side of the over communicating. This is because there has always been the
individual who never hear, understand and make a connection as they hear that for the first time
(Halebsky, 2017).
Thus the most vital element in the communication of the stakeholders has recognized the
targeted audience. The organizations should be deliberate and seek out the input from every known
group for finding the unknown groups ("Becoming a B: What Is The Difference Between a B
Corporation and a Benefit Corporation?", 2017). This has been tough as they were too late in the
project. This is because the critical person or group has been determined. This has not gained any
communication across the course of the project. It also comprises of the valuable links that are
required to be addressed (Stubbs, 2014). Hence the organizations must assure that they have been
avoiding the scenario and undertake the steps to create a document early with all the stakeholders
needed to manage the communications with. As the ways mentioned above has been helping to keep
the connection, the ongoing and frequent collaboration is there for supporting the project ("Inside
Badger's B Corp ethos", 2017).
For advertising:
For advertising strategic management plans or business strategies are to be written efficiently
along with the advertising and marketing tips. The relationship between the value proposition of the
organization and the target audiences has been more complicated for the social enterprises ("What is
the Difference between a Nonprofit Organization and a Benefit Corporation?", 2017). This is
because of the range of the stakeholders involved often. While identifying the external ones, it must
be helpful to use the various categories. This must cover the kind of stakeholders for the social

18DATA ANALYSIS OF TWITTER POSTS
enterprise. The specific project must have the emphasis on multiple groups. This must depend on
what the twenty organizations have been doing (Shiller, 2013).
11. Conclusion:
Thus the study has analyzed the data as per as the Twitter posts of the organizations. These
organizations are considered under the B Corps. The discussion has evaluated the governance
section including the overall transparency, accountability, ethics and mission. The worker's
division has demonstrated that the contribution of the twenty organization’s wellbeing including the
topics regarding the benefits, compensation, safety, ownership and job flexibility. The community
section has demonstrated the community engagement and the effect including the issues regarding
job creation, supplier relations, charitable community service and the local involvement. As per as
the environment section is considered the overall stewardship of the environment is discussed
including the usage of the resource, facilities, distribution of channels and supply chain. Lastly, the
organizations whose services and products are designed to indicate any specific social problem
through and for the customers are evaluated. It has been focusing on the effect of the service or
product and the extent to which it has been beneficial to the underserved communities. Thus by
analyzing those social media data every one of those organizations under the B Corp, the business
could be used as the force for betterment.

19DATA ANALYSIS OF TWITTER POSTS
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20DATA ANALYSIS OF TWITTER POSTS
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