Data Analysis of Twitter Posts for Twenty B Corporation Companies

This report presents a data analysis of Twitter posts from twenty B Corporation companies, examining their online presence and engagement from January to October 2017. The analysis covers various aspects, including the background of each company, identification of keywords and elements, sentiment analysis of messages, frequency of posting, and how the messages align with the five B Corp categories: worker, customer, environment, community, and governance. The report identifies similarities and differences among the companies, providing recommendations based on the findings and the B Corp framework. The study concludes with additional business-related recommendations derived from the research, offering valuable insights into the social media strategies and brand perceptions of these organizations.

Running head: DATA ANALYSIS OF TWITTER POSTS
Data Analysis of Twitter Posts on twenty companies
Name of the student:
Name of the university:
Author Note

1DATA ANALYSIS OF TWITTER POSTS
Executive summary
The following study makes an effective assessment on various data collected through different posts
collected from Twitter. These posts are regarding twenty organizations that are considered to be the
members of the B Corporation.

2DATA ANALYSIS OF TWITTER POSTS
Table of Contents
1. Background of the companies:..........................................................................................................3
2. Identification of the keywords or elements:......................................................................................7
3. Clearance or messages:......................................................................................................................8
4. The frequency of posting for each company:..................................................................................10
5. Based on the five types of B Corps, the messages focused on the companies during the Twitter
posting:................................................................................................................................................11
6. Similarities between all the companies:..........................................................................................12
7. Differences between all the companies:..........................................................................................12
8. Recommendation based on the five categories of B Corps:............................................................13
9. Recommendations by findings as they are the members or registered under the B Corps:............15
10. Additional recommendations of business related to the research:.................................................15
11. Conclusion:....................................................................................................................................17
References:..........................................................................................................................................18

3DATA ANALYSIS OF TWITTER POSTS
The Tweeter media is used to see five elements of B Score categories. The period estimated
is from 1st January to 31st October 2017. This is done by finding the frequency of the post at that
particular time.
The following report is prepared for the data analysis of various companies. For this, the
given twenty companies are chosen, and the posting data are analyzed.
1. Background of the companies:
Neometro:
It has been supporting and developing the community and social initiatives. It supports
various social and not-for-profit enterprises ("Our Story | Neometro", 2017).
Squareweave:
It is a full-service digital agency. They develop the impact-driven organizations with the
efficient digital ("Our People", 2017).
Carolyn Tate & Co:
It is the education and publishing agency that is dedicated to unearthing the broader reasons
in people and companies (The Purpose Project 100, 2017).
Inventium:
They are science enthusiasts who have been applying the new and highest findings from
management, neuroscience and psychology to achieve the competitive edge via innovation ("About
Us - Inventium", 2017).

4DATA ANALYSIS OF TWITTER POSTS
Triskel Coaching Consultancy:
It delivers career coaching, executive coaching and consultancy of organization development.
They have been supporting the established and emerging leaders for creating and sustaining
organizations and careers that are purpose driven ("Triskel Coaching Consultancy | B Corporation",
2017).
Vivid Accountants & Advisers:
The Vivid team has been genuinely caring about the clients. They have been spending the
time to know them personally. This is to identify their needs and to work with the client to fulfill the
expectations ("Vivid Accountants & Advisers | B Corporation", 2017).
The Lantern Legal Group:
Through providing a wide range of expertise activities, the firm has been working
innovatively, collaboratively, efficiently for assuring that the entire client gets expert and well-
rounded advice ("Lantern Legal Group | B Corporation Australia", 2017).
League of Extraordinary Women:
It is the business association for the women entrepreneurs. They have been also highlighting
the women entrepreneurs and providing Female Entrepreneur Awards ("League of Extraordinary
Women – About", 2017).
The Story Boxes Pty Ltd:
It is a popular film-studio specializing in the storytelling human beings. Meaningful content
is delivered with greater social action and impacts ("TheStoryBoxes Pty Ltd | B Corporation", 2017).
.

5DATA ANALYSIS OF TWITTER POSTS
August:
They are boutique management agency who is experts in the clean energy sectors. They rely
on the power of revolution of clean energy. The facts are analyzed and translated into the business
opportunities ("August | B Corporation", 2017).
ADAPT by Design:
It helps in building the business faithful and resilient to the values and purposes. They help in
lasting change in the business through step-by-step and data-driven approach ("ADAPT by Design |
B Corporation", 2017).
Bendalls:
They have the track record in manufacturing the equipment that is mission-critical lying at
the core of multi-million facilities of pound processing in various nations ("Bendalls Group", 2017).
Henley Club:
It is a private social club situated in Melbourne where the members have been coming from
various backgrounds representing the fate of Australian leadership ("Henley Club | B Corporation",
2017).
RetailOasis:
It is the consultancy believing that retailers could plan the significant positive and substantial
roles in the lives of people. They have been partnering with the like-minded clients for creating the
precise ways to develop that have been their unique brand and grounded in data ("RetailOasis | B
Corporation", 2017).

6DATA ANALYSIS OF TWITTER POSTS
Third Spaces Group:
It is one of the luxury health clubs in London. It is individual in style and bound by a
prevailing philosophy. This has been providing fitness spaces making the members feel intimate
("Third Spaces Group | B Corporation", 2017).
Bright green:
They are LED lighting experts helping customers around the world improving the
illumination of quality. This is to illuminate architectural features, retail displays, and signage and
backlit media ("Brightgreen | B Corporation Australia", 2017).
Better Life Mobile:
Their background is to keep every people included and connected in Australia. This is
irrespective of whether they are working full time, unemployed with the reliable 4G connection
("Better Life Mobile | B Corporation", 2017).
Currie Communications:
It is an independent public relation agency at Australia thriving on work starting
conversations regarding problem solving. They have been assisting clients in understanding the
issues complicated, engaging the stakeholders who are influential and telling stories inspiring the
positive changes ("Currie Communications | B Corporation", 2017).

7DATA ANALYSIS OF TWITTER POSTS
2. Identification of the keywords or elements:
Organizations Keywords and elements Understanding the category in
B Corp with the numbers
Neometro #interior design, #decoration,
#architecture#Neometro
2 Customers
Squareweave @squareweave, 2 Customers
Carolyn Tate & Co @carolyntateco 4 Governances
Inventium @inventum, #innovation 9 Customers, 7 Communities
Triskel Coaching
Consultancy
No such keywords or elements
found.
Vivid Accountants &
Advisers
No such keywords or elements
found
The Lantern Legal
Group
No such keywords or elements
found
League of
Extraordinary Women
#extraordinary, #women, 2 communities, 4 governances, 3
customers
The Story Boxes Pty
Ltd
@TheStoryBoxes 2 customers, 4 communities
The School of Life “The school of Life”. 1 customers, 1 communities
August #Vintage, #Ucagco, #TeaCup,
#August, #Cherry, #gotvintage,
#vintagetea
1 customers
ADAPT by Design “Adapt by Design”. 2 communities

8DATA ANALYSIS OF TWITTER POSTS
Bendalls #webdesign 1 communities
Henley Club @Leader club, #henley 1 communities
RetailOasis @RetailOasis 1 communities
Third Spaces Group No such elements or keywords
found.
Bright green @brightgreen 4 communities
Better Life Mobile No such elements or keywords
found
Currie
Communications
“Currie Communications”,
#communications
2 customers, 3 communities
3. Clearance or messages:
Currie
Communications
Most of the posts have come from the customers. The company has been
seen to be congratulated and updates about their tasks.
Neometro They are congratulated and praised for their interior designs, decoration and
architectures (Nicholas & Sacco, 2016).
Squareweave They are thanked by the customers and communities (Garcia, 2016). Here the
maximum of the comments is found from the customers.
Carolyn Tate &
Co
The customers and the communities are found to be excited. The company is
felt to be loved and thanked by the various customers.
Inventium They are highly praised and loved. They are mainly given attention because of
their exciting initiatives and innovation (Kim et al., 2016).
Triskel There are no such posts recognized.

9DATA ANALYSIS OF TWITTER POSTS
Coaching
Consultancy
Vivid
Accountants &
Advisers
Only one post is found and only done from a community. However, the message
was not clear (Winkler & Portocarrero, 2018).
The Lantern
Legal Group
Here two posts are found. In the first one the customer has congratulated them,
and in the second one, the community has appraised them.
League of
Extraordinary
Women
In most of the posts the agency is introduced, and they are felt proud of (Hiller,
2013).
The Story Boxes
Pty Ltd
The community and customers are found to be highly satisfied with the
initiative.
The School of
Life
The Company is found to share significant learning experiences in two of the
posts. However, the rest of the posts are unclear (Boyd et al., 2017).
August There is one post, and the message is not clear.
ADAPT by
Design
Te only two posts here reveals about what has been said by the CEO and the
launch of a refreshed platform (Honeyman, 2014).
Bendalls The only two posts are unclear from the community side ("How Investors
Really Feel About B Corps – B the Change", 2017).
Henley Club Here in only one post, the community has invited about protecting and
benefitting the business.
RetailOasis There is only one post where a community replied about loving their fashion.

10DATA ANALYSIS OF TWITTER POSTS
Third Spaces
Group
The only one post left is not clear (Kim, Sung & Kang, 2014).
Bright green There have been four posts from the community sides. All of them are unclear.
Better Life
Mobile
Here in only one post, their plans are praised from the community side (Da
Gbadji, Gailly & Schwienbacher, 2015).
4. The frequency of posting for each company:
Name Customers Communit
y
Governance Total Posts Counts
Stone & Wood Brewing
Company
9 6 0 15
Currie Communications 8 4 1 13
Neometro 7 5 1 13
Squareweave 14 5 4 23
Carolyn Tate & Co 12 5 4 21
Inventium 16 7 4 27
Triskel Coaching Consultancy - - - 0
Vivid Accountants & Advisers 0 1 0 1
The Lantern Legal Group 1 1 0 2
League of Extraordinary
Women
6 6 4 16
TheStoryBoxes Pty Ltd 2 5 0 7
The School of Life 4 3 1 8
August 0 0 1 1

11DATA ANALYSIS OF TWITTER POSTS
ADAPT by Design 0 2 0 2
Bendalls 0 2 0 2
Henley Club 0 1 0 1
RetailOasis 0 1 0 1
Third Spaces Group 0 1 1 2
Brightgreen 0 4 0 4
Better Life Mobile 0 1 0 1
5. Based on the five types of B Corps, the messages focused on the companies
during the Twitter posting:
Worker: The relationship with the workforce and the focusing on the entire work environment is
focused on the messages. This also included the health, safety, flexibility, on the creation and
managerial relationships (DesJardins & McCall, 2014).
Customer: The proven ability to generate professional and engaging relationships, attaining great
details and ability to do tasks in the quick-paced scenarios are achieved ("Why Companies Are
Becoming B Corporations", 2017).
Environment: The posts have recognized to create the positive environmental effects. The
companies have earned high environment scores.
Community: The communities of the business leaders are found to come in various shapes and sizes
representing the actual industrial cross-section (Einwiller & Steilen, 2015).