Healthcare Marketing: Data Analyst Role, Future Changes, & Strategies

This report delves into the dynamic field of healthcare marketing, focusing on the pivotal role of data analysts. It begins with a hypothetical job description for a data analyst, highlighting the need for professionals skilled in analyzing patient data and market trends to develop innovative strategies for attracting patients. The report then examines the current significance of data analysts in the healthcare industry, emphasizing their role in analyzing past and present patient data to inform marketing strategies. It explores how data analysis helps healthcare organizations understand patient needs and tailor their services accordingly. The report also considers the future of the data analyst role, acknowledging the impact of smart technologies and artificial intelligence, and the need for analysts to adapt. Furthermore, it draws parallels between healthcare and business marketing, emphasizing the importance of collaboration between data analysts and management teams. The report concludes by referencing relevant literature to support its analysis.

Running head: HEALTH CARE MARKETING
Health Care Marketing
Name of the Student:
Name of the University:
Author’s Note:

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Hypothetical job description for a professional position
Urgent requirement for a data analyst. Must be familiar with analyzing data related to
the health care industry. The job requires the candidate to analyze the past data of the patients
and also the changing needs of the patients in the light of the increasing health issues faced
by the people from the diverse parts of the world and to come up with innovative ideas to
attract these patients to take the treatment facilities offered by the concerned health care
organizations. In addition to these, the candidates would also be required to do adequate
market research for the process of enhancing the prospects of the organization. Past
experience would count as added advantage. Salary negotiable. Flexible shift timings. Mail
your resume to [e-mail].
Current need for the position
The health care industry is the one that has evolved in a significant manner in the
recent time and the use of R&D, innovations, recent technologies, data analysis and others
have contributed in a significant manner towards this (Erickson et al., 2014). It is in the wake
of this particular change that the concerned industry has undergone that the position of the
data analyst within the health care industry has become important. It is significant to note that
in the earlier times the health care used to depend on the word of mouth for the process of the
promotion of the health care services provided by them and thus the number of the patients
that they used to get was comparatively less (Andel et al., 2015). Thus, the role of the data
analyst within the specific domain of the health care industry was not that significant.
However, it in the present times it is seen that the infrastructural costs and the other kinds of
equipments that they need to procure for the process of providing effective treatment
facilities to the patients is very high and thus they need a higher number of patients so that
they are able to meet the expenses incurred by them (Benach et al., 2014). It is a reflection of

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this particular fact that the role of the data analyst within the specific domain of the health
care industry has gained prominence. The data analysts within the health care industry in the
present times are required to analyze the past data of the patients and also the present data
available regarding the health issues faced by them and the kind of treatments that they
generally opt and design the strategy of the concerned health care organization in such a
manner so that it is being to attract the majority of these patients to their organization
(Hajkowicz et al., 2016). This is very important from the monetary perspective since the
revenue earned by a particular health care organization depends on the number that it gets.
Future changes in the concerned position
The future role of these data analysts within the health care industry is likely to
change in a significant manner because of the rise of the various smart enabling technologies
that are being increasingly used by the various health care organizations for the process of not
only collecting the required data or information but at the same time for analyzing them as
well (Qureshi & Syed, 2014). Furthermore, with the rise of the various robots as well as
artificial intelligence machines (AIs) the future prospects look very bleak for these
individuals since within the next fifty years or so their job roles will be taken over by the
above mentioned entities unless they come up with new strategies or take the help of
innovations to redefine their job roles (Qureshi & Syed, 2014).
Data Analysts and Marketing
In the world of business it is usually seen that the various business enterprises are
increasingly taking the help of these data analysts to analyze the data or the information
collected from the various market researches as well as the surveys or others (Ginter, Duncan
& Swayne, 2018). Furthermore, these business enterprises formulate as well as implement
their marketing strategies depending on the data or the information provided by these data

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analysts (Ginter, Duncan & Swayne, 2018). In the health care industry as well, the
management teams of the health care organizations take a leaf out of the business world and
employ the same kind of technique for the formulation and the implementation of the kind of
strategies that are likely to help them in a significant manner (Rietveld, van Kippersluis &
Thurik, 2015). However, this is likely to take an effective collaboration on the part of both
the data analysts and the management teams of the concerned health care organizations and
the success or the failure of the concerned strategy would depend on the effectiveness of the
concerned collaboration (Ginter, Duncan & Swayne, 2018).

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References
Andel, R., Infurna, F. J., Rickenbach, E. A. H., Crowe, M., Marchiondo, L., & Fisher, G. G.
(2015). Job strain and trajectories of change in episodic memory before and after
retirement: results from the Health and Retirement Study. J Epidemiol Community
Health, 69(5), 442-446.
Benach, J., Vives, A., Amable, M., Vanroelen, C., Tarafa, G., & Muntaner, C. (2014).
Precarious employment: understanding an emerging social determinant of
health. Annual review of public health, 35.
Erickson, W. A., von Schrader, S., Bruyère, S. M., & VanLooy, S. A. (2014). The
employment environment: Employer perspectives, policies, and practices regarding
the employment of persons with disabilities. Rehabilitation Counseling
Bulletin, 57(4), 195-208.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health
care organizations. John Wiley & Sons.
Hajkowicz, S. A., Reeson, A., Rudd, L., Bratanova, A., Hodgers, L., Mason, C., & Boughen,
N. (2016). Tomorrow’s digitally enabled workforce: Megatrends and scenarios for
jobs and employment in Australia over the coming twenty years. Australian Policy
Online.
Qureshi, M. O., & Syed, R. S. (2014). The impact of robotics on employment and motivation
of employees in the service sector, with special reference to health care. Safety and
health at work, 5(4), 198-202.

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Rietveld, C. A., van Kippersluis, H., & Thurik, A. R. (2015). Self‐employment and health:
Barriers or benefits?. Health economics, 24(10), 1302-1313.