University Data Analytics Case Study: Startup Muster Report Analysis

This data analytics case study examines the Startup Muster report, focusing on the Australian startup ecosystem's growth and impact. The study analyzes data collection methods, including the online survey conducted from July to August in Australia, involving 2214 respondents. It critiques the presentation method, highlighting the use of visually appealing charts and graphs to convey key insights and market changes. The analysis also evaluates the effectiveness of visualizations in enhancing the report's clarity and perceptibility. Potential improvements are suggested, such as incorporating more content alongside visuals to provide context and deepen understanding. The report underscores the significance of startups in driving sales, jobs, and exports, and the role of Startup Muster in connecting businesses and supporting the startup ecosystem through its connection features.

Running head: DATA ANALYTICS CASE STUDY
DATA ANALYTICS CASE STUDY
Name of the Student:
Name of the University:
Authors Note:

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Key Insights:
The start-up muster highlights the rapidly growing and emerging technology sector as
well as the emerging innovation ecosystem. Since the year 2106, the number of start-up has
rapidly increased with the increase in revenue of the start-ups. At an international level, the
start-up foot prints of Australia have increased to a great extent and the start-ups has been
able to make their existence felt overseas. AustCyber is another firm that promotes cyber
start-ups of Australia overseas. The government also invested $50 million into the industry to
raise the sector for a positive outcome. The Government has recently provided support for the
Startup Muster’s connection features. This has furthermore enabled timely, highly quality and
mutually advantageous relation between the business and start-ups to support them.
Start-ups in the recent times play a vital role in the innovation ecosystem of Australia.
They make major contribution for increase in the sales, jobs and exports that are compared
with the various firms. Start-up Muster has contributed startup dialog on a global scale. In
the present times, Startup Muster has also been able to launch and build the connection
feature. His feature s helps all such businesses that support startups. This can help in
connecting with all such startups that they can specifically assist. This facilitates in finding
the correct support at the correct time.
Application of Start-up Muster survey data helps the connection features to link with
the supporters of the start-up ecosystem. This includes accelerators, investors and also the
professional service providers. The survey will help in ascertaining the various kinds of
startups that they are most keen on supporting. The increased in development of the Startup
Muster furthermore illustrates the commitment and connections to accelerate and capture the
start-up ecosystem in Australia. The new features further allow minimizing the time startups

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and also support such businesses that try to connect with each other. On the other hand, this
feature also increases the profitability for all the mutually advantageous outcomes.
Data collection and management:
The Startup Muster online survey was made from the July to August in Australia.
During this time period, the businesses engaging it in start-ups or provided support to the
start-ups were eligible for the survey. The data collection method was quantitative in nature
and primary data were used in which altogether 2214 respondents participated. The relevancy
of the questions varied between the startups and free written text responses were used. The
estimates of the report were found to be cross sectional in form. This demonstrates that the
figures of the given year are completely based on a sample representative for the broader
startup.
Promotion of the given survey was further made with the help of social media
channels like Twitter, Facebook, LinkedIn and word of mouth. Moreover, the launch of the
survey in 2017 was made co-incidentally with the launch of connection features and has
further allowed their supporters to assist the start-up business they want. The report highlights
the responses that were collected within the six weeks time period.
Critique of the presentation method
The presentation method that is being used in the Startup Muster annual report is
made visually attractive to attract the attention of the viewers to different important
information of the new entrants in the market. The different scale of performance that is
being indicated as the graphs has helped in maintaining the different levels of perception of
the chief stats. The picturesque presentation of the report has helped in maintaining the
different levels of perception as per the needs of the viewers. The presentation is created to

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make the viewers aware of the changes in the market scenario. Therefore, the report
enumerates the different charts and graphs which clearly portrays the growth of the new
entrants in the market. It has helped in identifying the different changes in the market through
the entry of the new businesses in the market through the delineation of the percentage of the
shares. The presentation method is based on the understanding of the variable factors of the
change in the markets. The presentation of the report is thereby crafted to fit in the perception
needs of the viewers and thereby address their understanding of the impact of the growth of
the startups in Australia.
Visualizations
The visualizations have affected the manner in which the report is being presented.
The visualization of the report helps in affirming the different needs of the viewer based on
the portrayal of the graphs through which the current position of the market after the
inclusion of the new entrants is perceived. The different elements of the visual affects are
based on the preferences of the viewers. The usage of the clear font and style has helped in
maintaining the various aspects of clarity. On the other hand, the portrayal of the data is
facilitated through the different figures and graphs that helps in maintaining the concept of
the changes in the market through the performance of the new entrants. The graphs and
tables that are included in the report have helped in enhancing the visual approaches of the
report to make the report more attractive to the viewer. It has helped in maintaining the
steady growth of the perceptibility of the viewers. On the other hand, the graphs and the
visual effects create a lasting impression in the mind of the viewer, which helps in
maintaining the different levels of perception that the viewer aims at achieving through the
review of the report.

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Possible improvements
The possible improvements that could be brought about in the report is based on
introducing a bit of content along with the graphs and the charts to make the viewers aware of
the meaning of the figures and the points that the images are trying to convey. The major
aspects of the change in the substance of the report are based on the content. Content will be
making the report more rich in its approach to make the readers aware of the absoluteness of
the market related changes based on the activity of the new entrants.