Analyzing Disruption: Data Analytics in Tourism and HR Functions

This report explores the disruptive impact of data analytics on the tourism industry and human resources. In the tourism sector, data analytics facilitates business optimization, revenue generation, enhanced consumer experiences, and data-driven decision-making through trend analysis and competitive research. It enables companies to anticipate future demand, target markets effectively, and improve overall consumer satisfaction. In human resources, data analytics aids in establishing employee performance benchmarks, making informed salary decisions, and optimizing the hiring process. It also helps in identifying skill gaps, improving workforce planning, and increasing employee engagement and retention. The report concludes that data analytics provides significant opportunities and aids in conducting roles and responsibilities effectively in both sectors, ensuring successful outcomes. This document is available on Desklib, a platform offering a variety of study tools and resources for students.

Disruption in Industry and
Function
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INTRODUCTION
Data analytics is acting as destructive force in industries and functional units. This is not
only allowing industries and functional operations to assure more successful outcomes but also
provide number of oportunities for growth and development (Dawoud and Shehata, 2021). This
report discusses the role of data analytics in tourism industry and in human resource functional
area.
MAIN BODY
The role of data analytics in the tourism industry
Tourism industry is a total of all businesses which is engaged in the business of providing
services and facilities to consumers for leisure, business and pleasure activities. In simple terms
this industry is inclusive of set of industries which facilitate by offering products, infrastructure
and services and make possible travelling for different purposes to consumers. This industry
plays important role not only for a country in terms of generating economy but also for
consumers as it helps them to satisfy their different needs according. It has been identified that
digital technology is playing promising role in nearly all industrial sector which facilitate
organisation to conduct their business operations in hassle-free manner. In terms with data
analytics it has been identified that it is playing most important role in tourism industry as it
helps organisations in this industrial sector to manage number of operations and conduct regular
activities in effective manner. Data analytics is facilitating companies in this industrial sector to
conduct their roles and responsibilities in time effective way and undertake decisions effectively
(Ertürk and Alkhayyat, 2021). Data Analytics is helping business organisation in tourism
industry to optimise their business and generate good revenue. With the help of combination of
analytics and future insights tourism industry is offering greater services and facilities to
consumers.
In addition to this site has been identified that data analytics is also providing smooth functioning
to tourism industry and helps business organisation to generate huge amount of profits. Along
with is it has been identified that data analytics is also allowing this industry to enhance
consumer experience. It has been evaluated that for tourism industry consumer experience is
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playing main role. Loyalty consumers is important for organisation to ensure long-term
sustainability in industry. In this with the help of data analytics organisation is working on
multiple volume of consumers which helping them to meet and maximize consumer experience.
For example if consumers are providing negative comment then company with the help of data
analytics can address them with a positive manner and can improve business growth.
Furthermore, it has been underlined that data analytics is also allow business organisation in
tourism industry to make data driven decision (Lee, Kwon and Back, 2021). With the help of
data analytics organisation in tourism industry is having facility to conduct research on latest
trend and check their growth rate, recent work and marketing strategies with the help of
gathering data from competitors organisation can also research the weaknesses, strength,
reputation growth rate by making comparison with competitors. This help organisation to grab
current trend in the industry and work in according manner. Furthermore, it has been identified
that business analytics is also helping this industry to meet future demand, target the require
market and optimise business and prices which helps in improving consumer experience. From
the above mentioned analysis it has been identified that data analytics is playing important role
for tourism industry as it significantly allow organisation in this industrial sector to have
consumer insight, manage consumer interaction in two ways, optimise and control information,
ensure stronger consumer loyalty with the help of offering better consumer experience,
undertake revenue management, conduct strategic marketing, maximize consumer experience,
conduct market research in effective manner and getting validated. Thus, it has been evaluated
that data analytics is providing benefit to travel industry in number of ways and also allow them
to make more evidence driven decision. This effectively help them to anticipate future demand in
more accurate manner, optimise pricing target market in more precise manner, develop strategies
and improve consumer experience.
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The role of data analytics in human resources
Human resource and resource management is a strategic approach in order to effectively and
efficiently manage individuals in an organisation to make sure that business gain competitive
advantage in industry. In today's business world there is higher competition in every industrial
sector in which technology is playing important role. In this data analytics is playing effective
role in human resource which helps organisation or human resource department to manage
people in effective manner and conduct various operations such as talent analytics work etc in
effective manner in order to grab attention of more number of employees and retain talented and
skilled workers for a longer period of time. Data Analytics is playing important role which helps
Human Resource Department use analytics tool in order to establish employee performance
benchmark. It further help them to coach existing and incoming employees and boost their
performance. Along with this data analytics is also helping human resources to undertake salary
decisions with the help of a database approach (Munjal and Singh, 2021). With the help of
undertaking use of artificial intelligence, algorithms, human resource management can conduct
operations in effective way. Along with his performance based analytics is also helping in
understanding operation and increasing retention.
Thus from the above-mentioned analysis and testing and identify that Data Analytics is
playing important role in Human Resource which helps in conducting hiring process in
optimised and streamlined manner. It also helps in having better understanding of growth
opportunities, enhance employee engagement level, enable decisions and decreasing iteration
and uplifting employee retention (Singh and Munjal, 2021). Data Analytics is also benefiting
Human Resource Department to identify employee skill gap and improve workforce planning
with the help of identifying effective HR processes.
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CONCLUSION
From the above mentioned report it has been concluded that Data Analytics is playing
important role in tourism industry and human resource function in effective manner and is
providing opportunities. It also aids in conducting roles and responsibilities in effective manner
and ensure successful outcome.
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REFERENCES
Books and Journals
Dawoud, S. and Shehata, G.M., 2021. The Impact of HR Analytics Building Blocks’ On
Organizational Triple Bottom Line: A Conceptual Paper. International Journal of
Business and Management Review, 9(2), pp.49-62.
Ertürk, A. and Alkhayyat, R., 2021. Human Resource Analytics as a Life-Jacket for
Organizations Amid Crisis: Usage of HR Analytics as a Crisis Management Tool.
In Information Technology Applications for Crisis Response and Management (pp. 51-
71). IGI Global.
Lee, M., Kwon, W. and Back, K.J., 2021. Artificial intelligence for hospitality big data analytics:
developing a prediction model of restaurant review helpfulness for customer decision-
making. International Journal of Contemporary Hospitality Management.
Munjal, S. and Singh, A., 2021. Going digital is the only way forward for the Indian hospitality
and tourism industry. Worldwide Hospitality and Tourism Themes.
Singh, A. and Munjal, S., 2021. How is the hospitality and tourism industry in India responding
to the dynamic digital era?. Worldwide Hospitality and Tourism Themes.
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