This report provides a comprehensive analysis of data personalisation within the context of Business Information Systems, focusing on the application of data personalisation strategies within the media sector, specifically using the Mid play app as a case study. The report begins by defining data personalisation and discussing its global significance, emphasizing improved customer experience, revenue generation, increased customer retention, and enhanced brand loyalty. It then evaluates the organizational opportunities, such as building user trust and enhancing conversion rates, and challenges, including technological, privacy, and scalability issues, posed by data personalisation. The analysis extends to proposing solutions and strategies to address the identified data personalisation issues, covering aspects such as business value exchange, building customer trust, and compliance with privacy regulations. The report also delves into the theoretical underpinnings of the proposed business information solution, providing a reflective account of the learning journey on the business information systems module, thereby offering a holistic perspective on the subject.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
