Data Driven Decisions for Business: An Analysis of Bangles Company

This report provides an analysis of data-driven decision-making within the context of a jewelry company, Bangles, based in the UK. It begins with an introduction to data-driven decisions and highlights the trends shaping the increasing importance of data analysis, such as the exponential growth of big data, high expectations from stakeholders, the availability of analytical tools, and the crucial need for data security. The report then outlines an analytical approach, specifically the ProblemSolved Framework, which includes business understanding, data understanding, and data preparation. The data preparation section focuses on data cleaning techniques, including removing duplicate and irrelevant observations, fixing structural errors, and filtering unwanted outliers. References to relevant academic sources are also included, providing a comprehensive overview of the topic and supporting the methodologies discussed. This report aims to provide insights into how businesses can leverage data analysis to make informed decisions.