MSc Management: Data-Driven Decisions & Business Trend Analysis
VerifiedAdded on 2023/06/18
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Report
AI Summary
This report explores the role of data analytics in driving business decisions and identifying key trends. It highlights the increasing importance of data analysis across various sectors, including the impact of automation, augmented analytics, and artificial intelligence. The report uses Excel as an analytical tool to assess the impact of a marketing campaign on sales performance in the UK. Recommendations are provided for the company to adopt advanced technologies like AI and chatbots, and to focus on recruiting employees with strong analytical skills. The analysis suggests that certain products, such as hair bands and accessories, contribute minimally to sales. The report also emphasizes the effectiveness of econometric analysis in improving marketing strategies and utilizing data analytical tools, referencing various academic sources to support its findings.
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