This report explores the increasing importance of data analysis in modern business, highlighting trends such as augmented analytics, data democratization, automation, and cloud migration. It presents an analytical approach using Excel to assess the impact of a marketing campaign on sales performance in the UK. The report details data cleaning steps and analyzes sales data, interpreting the positive impact of marketing campaigns on sales value and volume. Recommendations are provided, emphasizing the use of social media for promotion and focusing on specific product subtypes. The analysis includes a comparative study of sales across different countries. The report concludes that data analysis is crucial for business success and suggests strategies for improving sales performance through effective marketing and targeted product focus. Desklib provides access to similar solved assignments.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
