Using Data to Build Business Practice: B&B Hotel Renovation Report

This report examines the potential renovation of a B&B hotel, focusing on data collected through customer surveys to inform business decisions. The report begins with an introduction highlighting the importance of renovation for enhancing customer satisfaction, increasing room occupancy, and boosting revenue. The main body details the survey methodology, including the questionnaire distributed to 25 customers. The questionnaire covers various aspects of the hotel's services, renovation preferences, and perceived impact of renovation. The report then presents the findings, organized by themes, such as customer loyalty, satisfaction levels, the importance of renovation, the impact of renovation on performance, areas requiring renovation, and recommendations for improvements. The discussion analyzes each theme, providing interpretations of the customer responses and insights for the hotel management. Key findings include the need for technological advancements, the positive impact of renovation on performance, and the challenges associated with renovation, such as costs and time. The report concludes with a summary of the findings and recommendations, emphasizing the importance of data-driven decision-making for successful renovation and business improvement.

Using Data to Build
Business Practice

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
DISCUSSION AND FINDINGS.....................................................................................................5
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Improvement is very important in each and every filed whether it is personal or it is
businesses. Renovation is the process of improving a broken, damaged or outdated structure in
order to achieve new aims and objectives of the company (Turner and Hesford, 2019). It has
been noticed or observed that now hotels are deciding to renovate in order to attract more and
more customer’s. Renovation in hotel is not only replacing old mattresses and furniture but much
more for gaining competition in the market. In this present report, A small B&B hotel is being
chosen for assessment. Hotel is planning to renovate the premises to raise the occupation rate of
room and increases in revenue. So, this preset report will collect the data from customers through
survey.
MAIN BODY
B&B Hotel is planning to bring renovation in order to enhance the customer satisfaction
which in turn increase the occupation rate and profitability of the company. So, the manager of
hotel is deciding to collect the data from customers through survey. The data which is collected
is primary research as it is fresh and first hand data. Manager collects the data from its own
efforts. In survey, questionnaire is used for identifying the perspectives and views of customers.
They are taking the views and perception on renovation from 25 customers of B&B hotel. With
the result obtained from the primary research, the managers of hotel will decide to renovate in
which areas or field and how much it is required (Mosgaard, Kerndrup and Riisgaard, 2016).
Questionnaire is one of the best way to collect information in decision making of the
business. It helps company to identify the perspectives of people on which company is going to
plan. Further, it is very easy and effective source for collecting information for the business.
QUESTIONNAIRE
Name of Organisation: B&B Hotel
Nature of Respondents: Customers
Age:
Gender:
1. How long you are connected with the company?
1

 1 to 2 years
 2 to 4 years
 4 to 6 years
2. Are you satisfied with the services of B&B?
 Yes
 No
 Not Sure
3. Do you think renovation is very important for the hotel?
 Yes
 No
 Might Be
4. According to you, what is the impact of renovation on the performance of B&B hotel?
 Positive
 Negative
 Neutral
5. As per your opinion, what are the areas where renovation is majorly required?
 Accommodation department
 Food and Beverage department
 Front Office Area
 All the above
6. What according to you B&B can plan to renovate?
 Technology Advancement
 Interior
 Greeting Styles
7. Did you think renovation increases the occupation rate of B&B hotel?
 Highly Agree
 Agree
 Neutral
 Highly Disagree
2

 Disagree
8. What are the advantages of renovation to the business?
 Raise the Profitability
 Raise customer satisfaction
 Reduce Guest Displacement
 All the above
9. Do you think hotel should keep renovating?
 Yes
 No
 Not Sure
10. What are the challenges you think hotel will face through renovation?
 Highly Expensive
 Time Consuming
 Shut down of business during process
11. What do you recommend to hotel in context to renovation.
 Delegate planning
 Precise Time Management
 Ultimate Attention to current trends
 All the above
Theme 1: Maximum customers are connected with the company for last 2 to 4 years.
PARTICULARS RESPONDENTS
1 to 2 years 4
2 to 4 years 9
4 to 6 years 7
3

Theme 2: Maximum customers are satisfied with the services of B&B.
PARTICULARS RESPONDENTS
Yes 12
No 7
Not Sure 6
Theme 3: Renovation is very important for the hotel.
4
1 to 2 years 2 to 4 years 4 to 6 years
0
1
2
3
4
5
6
7
8
9
RESPONDENTS
Yes No Not Sure
0
2
4
6
8
10
12
RESPONDENTS

PARTICULARS RESPONDENTS
Yes 14
No 7
Not Sure 4
Theme 4: Renovation leads to positive impact on the performance of B&B.
PARTICULARS RESPONDENTS
Positive 11
Negative 9
Neutral 5
5
Yes
No
Not Sure

Theme 5: Entire areas of hotel required renovation.
PARTICULARS RESPONDENTS
Accommodation department 5
Food and Beverage department 7
Front Office Area 4
All the above 9
6
Positive
Negative
Neutral

Theme 6: B&B can plan renovation in technologies.
PARTICULARS RESPONDENTS
Technology Advancement 10
Interior 6
Greeting Styles 8
7
Accommodation
department
Food and Beverage
department
Front Office Area
All the above

Theme 7: Renovation increases the occupation rate of B&B hotel.
PARTICULARS RESPONDENTS
8
Technology Advancement
Interior
Greeting Styles
0
1
2
3
4
5
6
7
8
9
10
RESPONDENTS

Highly Agree 9
Agree 4
Neutral 1
Highly Disagree 5
Disagree 6
Theme 8 Raise customer satisfactions the major benefits of renovation.
PARTICULARS RESPONDENTS
Raise the Profitability 7
Raise customer satisfaction 9
Reduce Guest Displacement 5
All the above 4
9
Highly Agree
Agree
Neutral
Highly Disagree
Disagree

Theme 9: Hotel should keep renovating.
PARTICULARS RESPONDENTS
Yes 14
Yes 6
Not Sure 5
10
Raise the Profitability
Raise customer satisfaction
Reduce Guest Displacement
All the above
0
2
4
6
8
RESPONDENTS
Yes
Yes
Not Sure