Strategic Impact: Data Handling with Business Intelligence

This report examines the strategic impact of business intelligence, a technology-driven process that analyzes data to provide actionable information for managerial decision-making. It discusses the role of business intelligence in the context of big data, data integration, analytical capabilities, and quality attainment within business processes. The report highlights how business intelligence aids in optimizing business operations by managing ambiguity, addressing stakeholder interests, and driving sustainability, particularly for public companies. It emphasizes the positive influence of business intelligence on marketing, sales, management, and internal operations by identifying market trends, customer needs, and opportunities for cost reduction and revenue improvement. The report further explores how business intelligence strengthens environmental and social performance by facilitating strategic planning, reducing environmental impact, and enhancing employee morale and corporate social responsibility. Ultimately, it concludes that business intelligence is crucial for developing sustainable business strategies and optimizing sales and operations through informed decision-making based on market trends and customer preferences.

Data Handling 1

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Data handling is the process which is related to ensuring the data of the research which is
stored in a safe and secure place. It includes the process of developing policies and procedures
which are important to manage data handled with the help of both electrical and non- electrical
means. Business intelligence helps the organizations in combining management practices and
making a strategic decision (Appelbaum, and et.al., 2017). This report is related to current trends
of business intelligence and is a study about essential concepts having the use of analytical
software.
MAIN BODY
Business intelligence is a technology driven process which is used for analysing the data
and showcasing it as some actionable information which is helpful in making decisions at the
managerial level. The concept of business intelligence is an important parameter regarding the
availability of big data. This concept is integrated within the regular working patterns for making
decisions at fast pace. It includes data integration, analytical capabilities and attaining the quality
within the business processes. The role of business intelligence is not very clear in the sense of
being good or bad for the company (Božič and Dimovski, 2019). This article is about the
adoption of business intelligence in the business values as well as its strategic impact on the
functional areas of business. Malaysian business world is growing at a fast pace which is also
supported by the higher house hold spending as well as private investment. The companies set in
the Malaysian market are contributing to the country's economy.
During such time, the stability of the business is an important concern for such
companies according to the industry reports and business news. Such companies are facing the
pressure for the side of stakeholders while dealing with the uncertainty because of the political
and social changes. Companies have to face a lot of challenges due to rising competition on the
global scale. All these factors can put the sustainability of the business at high risk. This article
deals with the analysation of the business sustainability points along with considering the profit,
people as well as planet and maintaining a balance. It shows that business intelligence helps in
making the business reach optimization heights with the help of managing the ambiguity in an
effective way (Eidizadeh, Salehzadeh and Esfahani, 2017). It helps in addressing all the interests
of the stakeholders and drive the business towards the way of sustainability. The article provides

some strategic impact for the utilization of the business intelligence in the business of an
organization. This paper focus on the impacts of the business sustainability especially for the
public companies based in Malaysia. It has portrayed a systematic review which is related to the
use of business intelligence utilization. It has also depicted the issues faced in keeping the
business sustainable within the market.
It helps in building the economic performance. Business intelligence affect the company
in a positive way which helps in drawing significant correlation with the impact on the routine as
well as innovative strategies in the performance within the organization. It influences the
marketing and sales process of the company in a good way. It affects not just this but also the
management and internal operations. This is done because the business intelligence helps in
determining the trends present in sales and keeping an eye on the customer reviews when its both
good and bad (Park, El Sawy and Fiss, 2017). This helps in determining the needs and demands
from the side of customers and the market trends. It leads the company in attaining the
fundamental goals which includes having a reduction in costs and improvement of the
production process. Business intelligence assists in the areas of product development and finally
leading to increasing the revenue of the company. This makes for one strategic impact which
business intelligence has on the companies and its businesses by enhancing the performance and
improving cost efficiency thus, attaining desired financial performance of the company as well.
Another impact of Business intelligence according to the article are making the
environmental performance to be much more strong. This article has exhibited that the use of
business intelligence has lead the company to form strategic planning, amend changes in
performance while gaining competitive advantage. This is due to data integration along with the
analytical capabilities which will provide a valuable base for having the information related to
decision- making for the stakeholders present in different organizational context. The companies
which are public organizations depends their business on public concerns along with the
different operations within the company. Business intelligence helps in balancing the profits of
the business in regard to its environmental impact on the business operations. This process can
be challenging in relation with discharging the responsibility towards the planet. It is important
for the company to equip with relevant information. Business intelligence utilization helps in
strengthening the business performance along with other public companies. The impact of such
strategy on such companies is seen to be in terms of the reducing the influence of corporate

working on environment such as reducing the impact of global warming. Business intelligence
helps in giving a strategic response to the climate change concerns. The purpose of this article is
to explore the effectiveness of business using the tools and techniques of business intelligence.
Business intelligence helps in reinforce the social performance of company. The article
gave an understanding of supporting business intelligence in a way to provide fast and easy
access to the information. It improves the processes of business along with introducing many
new opportunities and threats to the business of the company. Meanwhile, business intelligence
is helpful in providing a base for interaction for the stakeholders which includes customers,
employees and many more (Realizing the strategic impact of business intelligence utilization,
2020). Use of the business intelligence helps majorly for the public listed companies in order to
uncover the insights related to employee morale along with some other concerns. Thus, it helps
in contributing to the development of human capital. Business intelligence also plays an
important role in affecting the sharing of knowledge and increasing the level of innovation
within the company. Many organisations are bringing the use of business intelligence in daily
and regular activities for their business. They are aiming to have a single ambition along with the
whole of business network of the company. Public companies are involved in the corporate and
social activities.
Making use of the insights related to the business with the help of business intelligence
helps in attaining the access to potential areas because they contributed to the society with the
help of effective social programs. These programs are informative in addressing the needs and
requirements of society. Moreover, this drives the company to have a good reputation in the
corporate world, leading to strengthen the social performance of the company (Richards, and
et.al., 2019). This article justifies the strategic impact of using business intelligence within an
organization. It helps in providing required amount of knowledge for the business people looking
to gain the insight information about the role of business intelligence in producing strategies for
business and help it makes sustainable in the business market. It has given a major significance
to the individuals practising the business and its operations. Business intelligence is one of the
best way to optimise the sales and operations of the business with the help of determining the
trends in the market which are based on the customers choices and thus, making the organisation
gain the sales with the ideal client base.

CONCLUSION
It can be concluded that this article is based on the benefits which are obtained from the
utilization of business intelligence within the business of company. It is a technology driven idea
which is helpful in processing and analysing the data while presenting it in an actionable form.
This helps the companies to develop strategies for the growth of their business. The concept of
business intelligence is very important in obtain the information in making decisions in a quick
way.

REFERENCES
Books and Journals
Appelbaum, and et.al., 2017. Impact of business analytics and enterprise systems on managerial
accounting. International Journal of Accounting Information Systems. 25. pp.29-44.
Božič, K. and Dimovski, V., 2019. Business intelligence and analytics for value creation: The
role of absorptive capacity. International journal of information management. 46. pp.93-
103.
Eidizadeh, R., Salehzadeh, R. and Esfahani, A.C., 2017. Analysing the role of business
intelligence, knowledge sharing and organisational innovation on gaining competitive
advantage. Journal of Workplace Learning.
Park, Y., El Sawy, O.A. and Fiss, P., 2017. The role of business intelligence and communication
technologies in organizational agility: a configurational approach. Journal of the
association for information systems. 18(9). p.1.
Richards, and et.al., 2019. Business intelligence effectiveness and corporate performance
management: an empirical analysis. Journal of Computer Information Systems. 59(2).
pp.188-196.
Online
Realizing the strategic impact of business intelligence utilization, 2020. [Online]. Available
through: <https://www.emerald.com/insight/content/doi/10.1108/SD-09-2019-0184/
full/html>