Data Insight Presentation: Data Collection and Usage at Sainsbury's

This presentation, titled "DATA INSIGHT," analyzes data practices within Sainsbury's plc. It defines data insight as the process of extracting detailed information for decision-making. The presentation covers primary and secondary data collection methods, including customer demand and competitor analysis. It contrasts orthodox market research with big data approaches and explains data capture and storage methods such as loyalty cards and online tracking, using software like Active Campaign. The role of technology is highlighted, including Excel sheets for data analysis, impacting customer satisfaction and competitive advantage. The presentation outlines the use of data in daily operations, such as setting sales targets and understanding customer feedback, and suggests ways to improve data capture and usage, like selecting appropriate data collection and source methods. The conclusion emphasizes the importance of effective data selection for successful operations within a company.

ID, and group
members name
DATA INSIGHT

Title
“DATA INSIGHT”

INTRODUCTION
The term data insight can be defined as a
process by which a company can detailed
information from a topic or source (Scharf and
Nestler, 2018). There are a range of methods
and approaches by which companies can gain
data which can be used for decision making
for upcoming time period. The power point
presentation is based on a company which is
Sainsbury’s plc.

What types of data collected and used
by company
In the companies, data is collected by different kinds of ways
and methods. Though, most popular methods to collect the
data are primary and secondary data
 Primary data- In the context of above company this data set
is used to know about various kinds of activities which are
happening in market like customers’ demand, their need
and many more.
 Secondary data- This type of data is used and collected by
above company with an aim to know activities of their
competitors.

Orthodox market research and the ways
it is different from Big data
This type of market research is one of oldest form of
data analysis as under its traditional methods and
approaches are used by researchers (Bransberger,
2017). Under such marketing research, analysis of
entire sector is done for a specific product or
commodity. In order to do so there are different kinds
of ways like taking survey of customers, focusing of
targeted groups and many more.

Explain how information is captured and stored
There are a range of methods and approaches by which
data is captured and stored by companies (Papatzimos,
Dawood and Thies, 2018). This depends on need of a
company that how well they are able to collect and use
such data for their operations and activities. In the context
of above Sainsbury’s plc below some ways are mentioned
by which data is captured like:
 Loyalty card
 Online tracking

Continue..
Way to store the data: In order to collect the data there
are different kinds of software used to collect the data
and in the aspect of above company they use such
software:
 Active campaign software- This is a form of software
which is used by company to store their data in an
effective manner. Under it, above company digitally
make an account and store all the information which
is gathered from different kinds of sources.

Describe the impact of technological
development on the role
Technology plays a significant role in order to collect and
use the data in an effective manner. In the context of above
company, they use below mentioned software to analyze
the data:
 Excel sheet- They use different kinds of spread sheets in
order to analyze the data in most effective manner.
Above company’s analysts use various kinds of graphs
and functions to present and understand collected data
effectively.

Continue..
Role of technology for using data in business decision making:
 Fulfilling customers need effectively- By help of effective technology, this becomes easier
for above company to satisfy need and demand of customers in most effective manner
(Donati, Stead, Brideau and Ghirotti, 2017). This becomes possible because they sort the
data in an easy manner which makes task of other department much fast and effective.
 Gaining competitive advantage- In addition to this, technology plays a key role to achieve
competitive advantage. This is so because by help of various kind of software they become
able to know about way to formulate strategies in a right direction which lead to
competitive advantage.

Set out how information and data is used within the day to
operations of organizations
In day to day functions and activities data is used for multiple objective like setting
brief term goals as daily sales target, employees goals and many more. In addition to
this, data related to customers’ feedback and demand help to managers to conduct
manufacturing process in right direction. Apart from this, collected data is also play a
significant role to assess which activities need to be done on a priority basis and
which ones need to be addressed after some time period.

Set out outline for research into improving data capture
and use in a sector/organsiation
This is essential for companies to collect and use the data in an
effective manner so that tasks can be completed easily. Below
some ways are mentioned by which data capturing can be
improved effectively:
 Recognition of right method for data collection- This is one
of the key aspect that researchers need to select an
appropriate method for data collection.
 Recognition of right method of data source- It is also
another way to improve data capture and researchers need
to collect the data from those resources which is authentic

Conclusion
On the basis of above done mentioned PPT slides this can be concluded that
companies need to select the data in an effective manner as it plays a significant role
for successful implementation of operations. In the context of above company, they
use primary and secondary data which is used for multiple purpose. In addition to
this, data can be used for dealing various kinds of issues. As well as there are
different kinds of ways by which data collection and using techniques can be
enhanced in an effective manner.