Data Insights Report: Data and Information Analysis for AMJ

This report provides an in-depth analysis of data insights within the context of AMJ, a UK-based IT company. It explores the crucial role of data and information in organizational operations, emphasizing how data is collected, stored, and utilized for effective decision-making. The report details the use of Management Information Systems (MIS) in daily operations, highlighting the significance of data in business model creation and market analysis. It differentiates between primary and secondary data collection methods and explains how data insights contribute to identifying business opportunities and predicting future trends. The conclusion summarizes the importance of data insights in enhancing the organization's growth strategy and provides an overview of data gathering through primary and secondary sources, as well as the different types of databases used to capture and store data. The report highlights how data-driven insights are used in decision-making within AMJ IT, and its impact on business performance.

DATA INSIGHTS

Content Covered
• Introduction
• The role of information and data in AMJ
• Data collected and used by organization
• How data and information is used in day to day operations of organizations
• Information can be captured and stored
• Data is used to deliver insight for business decision making within
• Market research secondary and primary studies
• Conclusion
• References

Introduction
Data insight is all about analyzing the information and data to understand what is going on with the
specific situation. This can be used and helpful to make better and effective decisions in an organization
This report is all about AMJ, which is a reputable IT company of UK, propounded in 1986. The
company is having the experience of 25 years and this is very professional at their work. The clients
who needed any database or other web and any type of IT solution, the company have the experts to
accomplish all the requirements of their customers.

THE ROLE OF INFORMATION AND DATA IN
AMJ.
The data are simply facts and figures, and when this
data is interpreted, organized into meaningful form
then this said as information. Both of these plays an
important role in an organization, data is collected from
data mining and this can be informative, especially
when it is communicated to the organization The use of
data and information in AMJ-IT industry is that this can
be used when the firm have to create business models
and when they have to take any business decisions,
they need information on what is happening within the
organization and what is occurring in the market

DATA COLLECTED AND USED BY ORGANIZATION
Data collection is the process of
measuring and collecting information
from different sources to get an accurate
result. This help the AMJ-IT industry to
answer relevant questions and evaluate
outcomes and make predication for the
future probabilities. The two types of
data is collected and used by AMJ, which
is describe as below -
• Primary Data
• Secondary Data

How data and information is used in day to day operations of
organizations
• The information and data is used on daily basis in AMJ company by MIS, as Management
information system is very crucial in the day-to-day operation of companies, because these
systems work with firms, peoples and technology. This is about when properly
implemented, MIS will help to attain high level of efficiency in a company's management
operations. As AMJ is an IT sector company, then it is important for that to perform their
operations on daily basis because in today's time, no business can run without technology,
their services not speed up and the costs are cut down.

INFORMATION CAN BE CAPTURED AND
STORED
Data capturing is the process of collecting
and used that later to fulfill certain purposes.
On the other hand, data is stored for
conserving the data files in a secured location
from where the data can be easily accessed.
DBMS is used to manage, store and organize
data. The different types of database, in
which information and data can stored and
capture are as follows :
• Hierarchical Database
• Relational databases

Data is used to deliver insight for business decision
making within
• Business with a collaborative style of decision-making treat information as an valuable asset than
companies with other decision-making approaches. The information and data is used to identify
the business opportunities, to predict future trends and to generate revenue with data. In most of
the organizations 58 % of employees are agree with the statement that their business decisions
are based on information and this is taken as valuable asset for business decisions in the
organization, but remaining are disagree with this, they believes that the information will be used
in future

MARKET RESEARCH SECONDARY AND PRIMARY
STUDIES
• The information can be gather in primary data directly from the original sources as by
conducting the research
• Also the information can be obtained by the telephone, mail, or it can also increase insight
by talking face to face through interviews. When the organization is going to start the
process of gathering data then before initializing they should know about the questions
they are going to ask by the respondents. In the similar way, if the company wants to
gather information in secondary data then in this the company that the data is already
collected by someone else.

Conclusion
• From the above mentioned report, it has been concluded that data insights are important for
analyzing the data and information, and then take necessary decisions from that to improve
the growth strategy of the organization, the data and information plays very important role
in the context of the organization to take effective business decisions. Along with this the
primary and secondary data is also used to collect the data from different sources. The types
of data is also been discussed to capture and store data. In addition with this, how data is
being used in decision making process of an organization At last the report is going to be
wind up by giving the description of how the data and information can be gathered in
primary and secondary data.

References
• Chae, B. K., 2015. Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter
and Twitter data for supply chain practice and research. International Journal of Production
Economics.165. pp.247-259.
• Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the transformation
of marketing. Journal of Business Research.69(2). pp.897-904.
• Hossain, M.A., Dwivedi, Y.K. and Rana, N.P., 2016. State-of-the-art in open data research: Insights
from existing literature and a research agenda. Journal of organizational computing and electronic
commerce.26(1-2). pp.14-40.

Thank you