Report on Data Insights and Information Usage at AMJ IT Company

This report offers a comprehensive analysis of data insights within the context of AMJ, a UK-based IT company. It explores the crucial role of information and data in the organization, detailing data collection methods (primary and secondary), and how this data is utilized in daily operations, particularly through Management Information Systems (MIS). The report also covers data storage and capturing techniques using DBMS, different types of databases, and how data contributes to business decision-making. Furthermore, it examines market research methodologies, including both primary and secondary studies, and concludes by emphasizing the importance of data insights for strategic growth and effective business decisions. The report also references relevant academic sources to support its findings.

DATA INSIGHTS

Content Covered
• Introduction
• The role of information and data in AMJ
• Data collected and used by organization
• How data and information is used in day to day operations of organizations
• Information can be captured and stored
• Data is used to deliver insight for business decision making within
• Market research secondary and primary studies
• Conclusion
• References

Introduction
Data insight is all about analyzing the information and data to understand what is going on with the
specific situation. This can be used and helpful to make better and effective decisions in an organization
This report is all about AMJ, which is a reputable IT company of UK, propounded in 1986. The
company is having the experience of 25 years and this is very professional at their work. The clients
who needed any database or other web and any type of IT solution, the company have the experts to
accomplish all the requirements of their customers.

THE ROLE OF INFORMATION AND DATA IN
AMJ.
The data are simply facts and figures, and when this data
is interpreted, organized into meaningful form then this
said as information. Both of these plays an important role
in an organization, data is collected from data mining and
this can be informative, especially when it is
communicated to the organization The use of data and
information in AMJ-IT industry is that this can be used
when the firm have to create business models and when
they have to take any business decisions, they need
information on what is happening within the organization
and what is occurring in the market

DATA COLLECTED AND USED BY ORGANIZATION
Data collection is the process of measuring
and collecting information from different
sources to get an accurate result. This help
the AMJ-IT industry to answer relevant
questions and evaluate outcomes and make
predication for the future probabilities. The
two types of data is collected and used by
AMJ, which is describe as below -
• Primary Data
• Secondary Data

How data and information is used in day to day operations of
organizations
• The information and data is used on daily basis in AMJ company by MIS, as
Management information system is very crucial in the day-to-day operation of
companies, because these systems work with firms, peoples and technology. This is
about when properly implemented, MIS will help to attain high level of efficiency in a
company's management operations. As AMJ is an IT sector company, then it is important
for that to perform their operations on daily basis because in today's time, no business
can run without technology, their services not speed up and the costs are cut down.

INFORMATION CAN BE CAPTURED AND
STORED
Data capturing is the process of collecting and
used that later to fulfill certain purposes. On the
other hand, data is stored for conserving the
data files in a secured location from where the
data can be easily accessed. DBMS is used to
manage, store and organize data. The different
types of database, in which information and
data can stored and capture are as follows :
• Hierarchical Database
• Relational databases

Data is used to deliver insight for business decision
making within
• Business with a collaborative style of decision-making treat information as an valuable asset
than companies with other decision-making approaches. The information and data is used to
identify the business opportunities, to predict future trends and to generate revenue with data.
In most of the organizations 58 % of employees are agree with the statement that their business
decisions are based on information and this is taken as valuable asset for business decisions in
the organization, but remaining are disagree with this, they believes that the information will be
used in future

MARKET RESEARCH SECONDARY AND PRIMARY
STUDIES
• The information can be gather in primary data directly from the original sources as by
conducting the research
• Also the information can be obtained by the telephone, mail, or it can also increase
insight by talking face to face through interviews. When the organization is going to start
the process of gathering data then before initializing they should know about the
questions they are going to ask by the respondents. In the similar way, if the company
wants to gather information in secondary data then in this the company that the data is
already collected by someone else.

Conclusion
• From the above mentioned report, it has been concluded that data insights are important
for analyzing the data and information, and then take necessary decisions from that to
improve the growth strategy of the organization, the data and information plays very
important role in the context of the organization to take effective business decisions.
Along with this the primary and secondary data is also used to collect the data from
different sources. The types of data is also been discussed to capture and store data. In
addition with this, how data is being used in decision making process of an organization
At last the report is going to be wind up by giving the description of how the data and
information can be gathered in primary and secondary data.

References
• Chae, B. K., 2015. Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter
and Twitter data for supply chain practice and research. International Journal of Production
Economics.165. pp.247-259.
• Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the
transformation of marketing. Journal of Business Research.69(2). pp.897-904.
• Hossain, M.A., Dwivedi, Y.K. and Rana, N.P., 2016. State-of-the-art in open data research: Insights
from existing literature and a research agenda. Journal of organizational computing and electronic
commerce.26(1-2). pp.14-40.

Thank you