Data Insight Report: Digital Disruption and the Beauty Industry

This report delves into the concept of digital disruption and its impact on the beauty and salon industry, focusing on the role of data as a crucial business tool. It defines digital disruption, explores its effects on the sector, and outlines the types of jobs and skills needed for career success. The report includes an online research questionnaire and a discussion guide for face-to-face interviews with industry professionals. It also covers the testing of the questionnaire and examines awareness of digital disruption, along with its perceived impact on jobs and careers. The report's findings highlight the significance of data insights in making informed decisions and adapting to the changing landscape of the beauty industry. Finally, the report underlines the importance of data-driven strategies and the need for businesses to quickly adjust to make the most of new opportunities. The report focuses on the importance of digital transformation strategies within the beauty and salon industry.

Data Insight
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Table of Contents
INTRODUCTION...........................................................................................................................3
Set out what digital disruption is.....................................................................................................3
Set out how this will impact on the sector represented by your degree with emphasis on the role
of data as a business tool.................................................................................................................3
Define what this means in terms of types of jobs within the sector and the skills that will be
required to build a successful career within it.................................................................................4
Write an online research questionnaire to be sent to an industry professional researching............5
Write a discussion guide for use in a face-to-face interview with an industry professional
researching.......................................................................................................................................5
Test the questionnaire......................................................................................................................7
Awareness of digital disruption and that person’s perception of it and its impact on their job and
career................................................................................................................................................8
CONCLUSION................................................................................................................................8
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INTRODUCTION
The deep understanding that an individual or organisation receives through examining data
on a particular subject is referred to as data insights. This in-depth understanding allows firms to
make better judgments than they could if they relied solely on gut sense. The term “actionable
data insights” refers to particular and relevant data insights that lead to actions that improve
efficiency, revenue, and profits (Balla-Elliott, D and et. al., 2020). For the present report, beauty
and salon industry is considered and hairdresser is considered as the profession by covering the
suitable knowledge and understanding of digital disruption, influence of suitable role over the
business and face-to-face interview.
Set out what digital disruption is
Digital interruption is the change that happens when new computerized advances and plans
of action influence the offer of existing labour and products. The fast expansion in the utilization
of cell phones for individual use and work, a shift at times alluded to as its commercialization,
has expanded the potential for computerized interruption across numerous ventures. By and
large, computerized interruption occurs after a digital development, like huge information, AI
(ML), web of things (IoT) or that bring your own gadget (BYOD) development. Digital
development then, at that point influences how client assumptions and practices advance, making
associations shift how they make items and administrations, produce promoting material and
assess criticism (Belwal and et. al., 2021). This change in computerized procedure can happen on
an individual, authoritative, industry or cultural level. The term digital interruption has become
something of a platitude as of late and is frequently abused to portray any item including
computerized innovation or the utilization of digitization to more readily contend with
commercial centre companions. It is normal mistaken for the term troublesome innovation, a
term instituted by Harvard Business college educator Clayton M. Christensen to portray another
innovation that dislodges a set up innovation.
Set out how this will impact on the sector represented by your degree with
emphasis on the role of data as a business tool
Computerized interruption sway on business will confront vulnerability. Innovation has
changed the manner in which we work, shop, sell, our economy, everyday factors like
transportation, directly down to the way we live in the public eye. With the new period, comes
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another problematic innovation that will change the way we live or how we think. A flood of
advancement interruption is occurring quicker with organizations leaving business quicker.
Particularly, since we have all various advancements out of nowhere joining – IoT, mechanical
technology, self-driving vehicles, artificial intelligence, Large Information and examination, 3D
printers, nanotech, AR, VR, quantum processing, bioengineering and block chains (Burton,
2021). The prompt effect of block chain innovation may not be obvious for the non-mechanical
eye; in any case, it could improve existing frameworks inside society on the loose. This
advanced interruption sway on business is, hence, changing lives on numerous fronts. It is
changing the incentives for a business.
Define what this means in terms of types of jobs within the sector and the
skills that will be required to build a successful career within it
Following quite a while of murmuring along in a standard condition of salon arrangements,
the magnificence administration industry has arrived at a sink or swim defining moment: get
more advantageous, all the more comprehensive, more on-request, or go the method of the perm.
Exploring salons and beauticians, booking arrangements weeks ahead of time and closing off
hours of the day isn't the quick and simple lifestyle that the present application driven age will
endure. Magnificence administrations must be accessible quickly with a single tick on a
telephone. Furthermore, those administrations must be acceptable, reliable, and ideally a shrewd
arrangement. A more youthful populace is an altogether different buyer; they experience life
through innovation and practicality.
Skills needed
 Imagination: Numerous customers will ask the hairdresser for information and exhortation
on the most proficient method to trim or style their hair. Inventiveness and getting lines and
shapes will help the hair specialist think of the best hairdo for their customers (Laux, 2020)
(Liu, 2020).
 Time-Usage Abilities: Hair specialists need to deal with their time productively. They invest
energy booking arrangements and offering types of assistance. The hair specialist should
focus on their time. Overbooking customers can make those customers leave the salon
despondent, in light of the fact that customers would prefer not to pause in the event that
they have made an arrangement ahead of time (Karmakar and et. al., 2020).
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 Client care Abilities: Hairdresser works with customers consistently. In the event that the
hair specialist is cheerful, the customer will go with the same pattern. Nothing is more
regrettable than going to get a hair style and the hairdresser is feeling terrible. Being
mindful, lovely and drawn in will help the hair specialist offer the best client assistance
accessible (Papathanassopoulos, 2020).
Write an online research questionnaire to be sent to an industry professional
researching
Q1. Are you familiar with the concept of digital disruption?
Q2. What is the significance of digital disruption in the beauty and salon industry, in your
opinion?
Q3. What is the impact of digital disruption on the beauty and salon sector, in your opinion?
Q4. What is the impact of digital disruption on the beauty and salon sector, in your opinion?
Q5. What are the most effective digital transformation strategies for the beauty and salon
industry?
Write a discussion guide for use in a face-to-face interview with an industry
professional researching
Q1. Are you familiar with the concept of digital disruption?
Respondent 1: Digital disruption is defined as a transition brought about by new technologies
and business practises. It is innovative technology that has an impact on the current value of
products and services offered in the industry.
Respondent 2: Digital disruption prominently marks changes in customer requirements and
wants, as working with the tide allows them to meet emerging requirements, retain existing
customers, and open up appropriate opportunities for new customers to find what they actually
need from their brand.
Respondent 3: Digital disruption is defined as an effect that causes fundamental changes in
expectations and behaviour in the cultural sector market and appropriate process, as a result of
express digital capabilities and channels.
Q2. What is the significance of digital disruption in the beauty and salon industry, in your
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opinion?
Respondent 1: In order to achieve a competitive advantage, digital disruption is critical in
interpreting the signals that customers need to adjust their needs. Companies can keep their
customers satisfied while simultaneously creating possibilities for new customers by considering
the disruption.
Respondent 2: Digital disruption is vital for virtual product demonstrations since every
company understands that the popularity of apps in the clothes and cosmetics industries has the
ability to significantly enhance the purchasing experience. In this case, the experience can be
used in conjunction with their customised products.
Respondent 3: Digital disruption is significant because most businesses and customers see
smartphones as a way to improve their websites while also incorporating new technology into
their existing business structures.
Q3. What is the impact of digital disruption on the beauty and salon sector, in your
opinion?
Respondent 1: In the modern beauty and salon environment, clients are making effective use of
middlemen in terms of market locations, as well as going directly to the producer. In addition,
digital disruption improves connectivity and describes the volume of data acquired in a short
period of time.
Respondent 2: With the use of digital destruction, beauty and salon owners have an excellent
opportunity to integrate with new data systems while taking into account old information,
resulting in a much deeper understanding of their clients. This company in the beauty and salon
industry is well-known for having an artificial intelligence strategy that leads to a growth in the
application of artificial intelligence.
Respondent 3: Digital disruption must reflect the incorporation of improvements into existing
business models in order for the organisation to achieve a strong competitive edge, which will
lead to the emergence of industry leaders. It reflects breakthroughs in relevant areas that will
have an impact on the beauty and salon industry in the near future.
Q4. What is the impact of digital disruption on the beauty and salon sector, in your
opinion?
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Respondent 1: In the modern beauty and salon environment, clients are effectively using
middlemen in terms of market places, as well as going straight to the supplier of raw items and
cosmetics. In addition, digital disruption improves connectivity and describes the volume of data
acquired in a short period of time.
Respondent 2: With the use of digital destruction, beauty and salon owners have an excellent
opportunity to integrate with new data systems while taking into account old information,
resulting in a much deeper understanding of their clients. This company in the beauty and salon
industry is well-known for having an artificial intelligence strategy that leads to a growth in the
application of artificial intelligence.
Respondent 3: Digital disruption must reflect the incorporation of improvements into existing
business models in order for the organisation to achieve a strong competitive edge, which will
lead to the emergence of industry leaders. It reflects breakthroughs in relevant areas that will
have an impact on the beauty and salon industry in the near future.
Q5. What are the most effective digital transformation strategies for the beauty and salon
industry?
Respondent 1: Customer experience through digital transformation, in my opinion, is the finest
technique because it has become the standard for customers who inquire about discounts for
specific products in physical stores because they have seen on the Internet that they are
completing stores for lower products.
Respondent 2: The best strategy is operational process transformation, because digital
transformation is not about improving consumer experience through virtual shopping channels
that are integrated with social media.
Respondent 3: Business model transformation is beneficial because it fosters a sense of change
inside the organisation in terms of goods and the delivery of value to the market, as well as
making the company more competitive in terms of digital transformation.
Test the questionnaire
Survey aggregation, information collection and selection testing are crucial aspects of the
information generation step. The test determines whether the survey is valid in and of itself
(structure; explanation of a question, including whether it is important; large-scale construction
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and variations of questions or series of questions) and may include and approve the collection of
information (registration and preparation of respondents) through an intermediary (where
appropriate). This is a crucial stage that should be well-planned and executed.
Awareness of digital disruption and that person’s perception of it and its
impact on their job and career
Digital interruption is separating since a long time ago settled plans of action. In many
associations, administrators are accused of the administration of innovation empowered change.
It is accordingly significant that chiefs comprehend the chances and difficulties presented by
advanced interruption to help the association's reaction. The motivation behind this investigation
was to investigate what supervisors see, and what their reactions (or arranged reactions) to
computerized disturbance inside the setting of a monetary administrations association are.
Reacting to computerized disturbance is hazardous and capricious. In unusual occasions
organizations need to adjust rapidly to make the most of quickly advancing freedoms. Through
the viable and vital utilization of advanced advances, organizations can foster unique capacities
to react to the chances and difficulties of computerized interruption (Vagadia, 2020). Digital
disruption incorporates both mechanical interruption and the sense-production of changes in
singular practices and methods of working.
CONCLUSION
Digital disruption is an impact that changes the key assumptions and practices in a culture,
market, industry or cycle that is brought about by, or communicated through, advanced abilities,
channels or resources. The main concern, digital disruption implies change, and that can be
acceptable and terrible. In any case, digital disruption is a special creature. One should take a
gander at the components of digital disruption and improve feeling of its uniqueness. Clients
today need more assortments, more development, more decisions, and every last bit of it
conveyed yesterday. Because of broad communications, itself a recipient of digital disruption,
clients today is savvier, more educated, and really knowing.
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REFERENCES
Books and Journals
Balla-Elliott, D and et. al., 2020. Business reopening decisions and demand forecasts during the
COVID-19 pandemic (No. w27362). National Bureau of Economic Research.
Belwal, H and et. al., 2021. Data Mining Approaches for Profitable Business Decisions. Smart
and Sustainable Intelligent Systems, pp.427-442.
Burton, S.L., 2021. Technological Digital Disruption in the Age of Artificial Intelligence: A New
Paradigm for Leadership. In Cultivating Entrepreneurial Changemakers Through
Digital Media Education (pp. 1-35). IGI Global.
Karmakar and et. al., 2020. Learning Disruption, Digital Divide, and COVID-19 Management
Measures in India. Digital Divide, and COVID-19 Management Measures in India
(August 21, 2020).
Laux, D.D., 2020. Digital CRM–Von der Disruption zum Business Modell. In CRM goes digital
(pp. 67-79). Springer Gabler, Wiesbaden.
Liu, S., 2020. Knowledge management: an interdisciplinary approach for business decisions.
Kogan Page Publishers.
Papathanassopoulos, S., 2020. The Greek Media at the Intersection of the Financial Crisis and
the Digital Disruption. In The Emerald Handbook of Digital Media in Greece. Emerald
Publishing Limited.
Vagadia, B., 2020. A Framework for Understanding Digital Disruption. In Digital Disruption
(pp. 9-17). Springer, Cham.
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