This presentation examines the role of data insights in business decisions, focusing on Tesco Plc within the retail sector. It identifies the types of data collected (primary and secondary), discusses orthodox research methods versus big data approaches, and details how information is captured and stored using systems like DBMS and electronic spreadsheets. The presentation also explores the impact of technological development on data utilization within the retail sector, emphasizing how data informs decision-making and improves data capture processes. Real-world applications within Tesco Plc are highlighted, providing a comprehensive overview of data-driven strategies in a competitive retail environment. Desklib offers a wealth of similar solved assignments and past papers to support student learning.