Data Analysis in Marketing: Research Methods and Business Strategy

This report provides a comprehensive overview of data insights, emphasizing the significance of quantitative and qualitative research in contemporary marketing. It explains the importance of qualitative research in discussion guide design and illustrates correlation and regression with examples. The report also delves into time series analysis and its usefulness in business. An assessment of issues affecting analysis procedures, particularly concerning Big Data and its role in current business decision-making, is included. Furthermore, the report discusses how data can be more effectively collected and used to make informed business decisions, concluding with a summary of key findings and a list of references.