The Role of Data and Digital Disruption in the Business Sector

This presentation, prepared for MG413 Data Insights, analyzes digital disruption and the critical role of data as a business tool. It begins by defining digital disruption and its impact on various sectors. The presentation emphasizes the use of data for informed decision-making, using examples like LIDL Supermarket. It outlines the skills required to thrive in a digitally disrupted environment, including data analytics and adaptive thinking. The presentation includes a questionnaire and interview guide designed to gather insights from industry professionals, detailing how these research techniques were tested and refined. Finally, it considers the future of digital disruption and how organizations must adapt to remain competitive, highlighting the increasing importance of data-driven strategies.