MG413: Data Insights for Business Decisions Presentation - Marriott

This presentation, prepared for the MG413 Data Insights for Business Decisions module, examines the role of data within the hospitality sector, specifically using Marriott as a case study. It explores different types of data collection, including big data, smart data, and metadata, and how organizations gather both primary and secondary data. The presentation contrasts orthodox market research with big data approaches, discusses information storage in databases, and highlights the role of data in decision-making processes. It covers the use of information in day-to-day operations and proposes improvements to data collection methods, such as leveraging technological advancements and implementing time series analysis. The analysis concludes that organizations can improve performance by adapting to market changes, and despite potential increased expenditures, strategic data usage can enhance goal achievement. The presentation includes references to relevant academic sources.

MG413 Data insights for business
decisions

TABLE OF CONTENTS
• INTRODUCTION
• Type of data collection by organizations
• Orthodox market research and big data
• Storage of information with key references to databases
• Role of data in the decision-making of the company
• Use of information in day operation
• Improvement of data collection method and its use

INTRODUCTION
• Data is the collection of
information which is used by
organization for the process of
decision making.
• Marriott is the chosen
organization which tend to
provide hospitality services to its
customers all across the globe.

Type of data collection by organizations
Data collection is of several type which are as following.
• Big data
• Smart data
• Meta data
The primary data which is being collected by the hospitality
organizations like Marriott consist of important information like
customer details and company's legal activities on which basis it
tend to implement improvisations accordingly.

Orthodox market research and big data
• Orthodox market research is the traditional way of analysing the
organizational data so that it is able to analyse the overall work
productivity of the company and then tend to make efforts for
improving the weak areas which is affecting organizational working.
• But due to integrated technological advancement the data collection is
also increased because of this high data generation organizational like
Marriott have to improvise their working measure from traditional
method to other technological advancements.

Storage of information with key
references to databases
• Information is captured
• Stored to data base
• Management information system

Role of data in the decision-making of
the company
Thus making concentrated efforts for the achievement of a desired
target.
• The information contains customer feedbacks which they have
provided on the basis of their experience with the company, therefore
can be used to evaluate the weak areas.
• Competitive and customer information which has to be done to analyse
the organizational growth.
• Employee details and their work productivity report which is required
for developing organizational work strategy.

Use of information in day operations
• Organizations tend to be operating
within the hospitality sectors tend to
ensure that it is able to improvise
its working strategy according to the
changing market conditions and
changing customer requirements
through which it can make sure that
it is able to maintain its working as
per the developed organizational
working strategy.

Improvement of data collection method
and its use
• Thus, for achieving this Marriott can use several methods.
• Use of technological advancements, is an effective method through
which company can monitor the real time activities and can also be
utilized for identifying the overall work productivity of the employee
work forces.
• Implementation of time series analysis, in this type of data collection
method evaluation of work progress in the beginning of the operations
and the data achieved on the completion of target.
• Focus groups, is another method through which company tend to
analyse the overall working capability of the specific organizational

CONCLUSION
• From the analysis it can be concluded that organizations tend to
implement several improvisations in its working method through which
it is able to improve its performance within the changing market
condition.
• . However, this can also be concluded that event though this tend to
increase organizational expenditures but through following
organizational working strategy it can reduce expenditures and
increase chances of goal achievement.

REFERENCE
• Solomon, J., 2018. Monitoring and evaluation: Key steps for long-term
services and supports organizations. Generations. 42(1). pp.50-55.
• Upadhyay, P. and Kumar, A., 2020. The intermediating role of
organizational culture and internal analytical knowledge between the
capability of big data analytics and a firm’s performance. International
Journal of Information Management. 52. p.102100.
• Lv, Z., Li, X., Lv, H. and Xiu, W., 2019. BIM big data storage in
WebVRGIS. IEEE Transactions on Industrial Informatics. 16(4). pp.2566-
2573.
•

Thank you