Digital Transformation and Data Insights in the Retail Industry Report

This report provides a comprehensive analysis of data insights and digital disruption within the retail industry. It begins by defining digital disruption and its impact, followed by an exploration of data's role as a crucial business tool, including insights into retailing processes, price optimization, and customer satisfaction. The report identifies various job types in the retail sector, such as sales associates and store managers, and outlines essential skills for career success, including communication, commercial awareness, and time management. A questionnaire is presented, offering insights into industry challenges and customer responsiveness. Finally, the report discusses guidelines for face-to-face interviews with industry professionals, covering the impact of digital disruption on jobs and career paths within the retail landscape. The conclusion summarizes the key findings, emphasizing the importance of data-driven strategies in navigating the evolving retail environment. The report includes references to support the analysis.

DATA INSIGHTS

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Explain what digital disruption...................................................................................................1
Role of data as a business tool in retail industry.........................................................................2
Defines what types of jobs within retail sector and skills that required to build a successful
career...........................................................................................................................................3
Questionnaire..............................................................................................................................4
Discuss guide use in face to face interview with industry professional researching..................7
Digital disruption and its impact on jobs and career...................................................................8
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital insights refers to the use of the digital technology related to analysing the
information of customers, retain customers, gain competitive advantage, enhance career
advancement etc. so that future development can be seen. In business enterprises data insights
play an essential role for collecting information and gain high knowledge related to the several
opportunities and task which helps in enhancing the career. This analysis is very essential for
gaining the reliability of data so that success can be gained. It is very effective for a person to
enhance their personal and professional growth. This report includes the retail industry that
reflects the process of selling the goods and services to the customers by using the several
channels. This study explains the digital disruption, role of data as an organisation tool, what
types of jobs in retail industry presents so that a person can enhance their career. On the basis of
this questionnaire is to be present. Further it guide the face to face interview and also the digital
disruption and its affect on the job and career (Roth and et. al., 2019).
MAIN BODY
Explain what digital disruption
Digital distribution refers to the process of changes that can occur when a person or the
business organisation can adopts the new digital technologies and models related to business that
affects the proportion of values of the current commodities. This can be done after the innovation
and advancement done in the innovation. It includes the machine, learning, bring own device
moment. It will includes the several examples of the digital disruption that the use of digital
cameras within the organisations that is disrupted the whole industry of the photo processing. In
context of the Retail industry digital disruption can reflects the lights on the several
transformation on the digital (Gebre, 2018). The impact of this digital disruption within the
organisation is to highly on fulfilling the desires of the customers by selling the products and
services. It is effectively beneficial for the retail industry to effectively done the operations so
that high successful results can be shown. To appropriately see the success of the digital
disruption retail industry can effectively attain the data analysis, developing the strong
connections with the customers by the use of the digital technologies, and also helpful in
researching the facts and figures by the digital disruption that is best suitable for the industry.
Digital disruption is highly impactful for continuous learning that represents the self learning by
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using the artificial intelligence and modelling based on cognitive that can helpful to examine past
experience so that best shopping experience can be provided by the retail industry to their
customers that indulge the high level of satisfaction and loyalty of the buyers.
Role of data as a business tool in retail industry
Retail industry is a significant industry that is highly working for selling and promoting
the products and services to the customers so that it will remain competitive within the business
industry. In this retail industry are highly focus on analysing the importance of the data
collection so that their task and activities can be done in a smooth manner. It is very effective for
processing the operational efficiency, transforming the business model and analysing the market
effectively. Several roles related to data in the retail industry can be shown below:
 Insights to retailing process- Data is very significant term within the retailing industry
as it is very helpful to identify the opportunities within the marketplace and also offers
the helps so that large customers base of to be increased. It is very effective for the
organisations to easily examine the information so that taking decision are to be easy and
it can be reflected as a successful term for the business enterprises. In this data is
significant to process the retailing that is convenient to the customers (Yang and et. al.,
2018).
 Price optimisation- Data is very useful within the retail organisation for optimising the
price of the goods and services. With the use of data retailers can consistently monitoring
the relevant search so that companies can facing the high trends within market. In this
retailers can prepare the new products and services that is anticipate and very effective. In
this using the data companies can set their price as per the customer view.
 Improve satisfaction of the customers- With the high usage of the data, retail industry
can highly satisfying the demands of the customers by fulfilling their needs and
requirements by using the previous data and information. It reflects as a best way to
examine the customer preferences and gaining the high profits. IN this industry can
analyse the customers preferences by using the online and offline information where
customers needs are easily examined. It is very helpful to take the right decision and
strategies related to enhancing the growth and success. Due to the use of data loyalty of
the customers are to be maintained (Tiwari, Wee and Daryanto, 2018).
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 360 Degree View of customer- It is the main usage of the data within the retail industry
as a business tool. It is very effective for the organisations within the retail industry to
analyse the customers by taking the 360 review as from the online and offline platforms.
Due to the usage of the data retailers can identifying the needs and wants, likes and
dislikes, their gender, locations, social media presence etc. This will helps in enhancing
the brand image within the marketplace.
Defines what types of jobs within retail sector and skills that required to build a successful career
Types of jobs within the retail sector
There are several types of jobs within the retail sector that is helpful for the person to
enhance their career and getting the high success. Some of the jobs can be shown below:
 Sales associate- It is the common job within the retail industry who are working for
selling the products and services to their customers. In this type of job an individual
person can maintain the high customer experience service so that trust and loyalty can be
maintains (Ghasemaghaei and Calic, 2019).
 Store manager- It is the another job with in the retail sector a person can handle
everything at a place so that organisation can run effectively and efficiently. This job role
is helpful to getting the higher success and experience in their long term future growth.
 Visual merchandiser- In this if a person is thinking of entering into the retail industry
than it is the best job to get the higher success. IN this they can do a arrangement that
display the eye catching attraction to the customers which is very important for gaining
the profits and success in the market.
 Advertising and marketing manager- This type of job is very effective within the retail
industry. It also helpful to attracting the large base of customers within the company so
that more and more profits can be enjoyed by the cooperation. It also helps in enhancing
the career of the person (Noor, Cherkaoui and Sauer, 2019).
Skills required within Retail industry to build the successful career
To enhance the career within the retail industry a person can need the several types of
skills that can be elaborated below:
 Communication and customer service skills- It is one of the best skill that is very
essential for a person within the retail industry. In this high customer service skills is very
useful to attracts and retain the customers. IN this they can interact with the customers in
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a polite, friendly way and always attend the customers as they come first time within the
organisation for buy the commodities. This skill is very essential for making the loyal
customer and it is very effective for the graduate the career in the management course. If
a person in the retail industry has a good communication skill and customer service
provider than they can get the higher success in their field (Bunders and Varró, 2019).
 Commercial awareness- It is another successful skill that a person can have in entering
into the retail industry. It reflects the awareness related to customers and business so that
retail work experience is representing the good opportunities for developing in the future
perspective. This also helps in offering the profitable results.
 Time management skill- It is the best skill to enhance the career within the retail
industry. Good time management is reflecting as an important trait with the graduate jobs
related to the retail industry. This type of skills helps in completing the work efficiently
and in a deadline time (Herman and et. al., 2018).
Questionnaire
Questionnaire refers to the printed or written questions that reflects as a research
instrument in which a set of questions are to be included for gathering the data from the
respondents. This research is very effective for the person to research the retail industry
effectively and efficiently that can be shown below:
To do a research this study includes the 30 respondent that can be shown below:
Q1) Is there is an effective jon opportunity in a retailing industry?
YES 25
NO 5
4

5
YES NO
0
5
10
15
20
25
30
25
5

Interpretation
In retail industry, companies are majorly focus on the needs and wants of the customers
and working for fulfilling this so that high profits can be attained within the marketplace. In this
a person who want to enter in this job profile do a research and collect a data by taking a 30
respondent within the consideration. In this 25 respondents are in favour of the person to get the
effective job opportunities within retailing industry that will enhance their career. In this 5
persons are not in the favour of the person gain the opportunity by satisfying the customers
demands.
Q2) What type of the challenges a person can face within the retailing industry?
Sustainability and success within the industry 5
Fluctuations done in the legal rules 5
Advancement in digital technologies 20
Interpretation
From the above data it is to be interpret that from the above 30 respondent, 5 are focusing
on facing the challenges sustainability and success within the industry because of the changing
business environment. Further 5 respondent can face the challenge with in the fluctuation done
in the legal rules because of the changes can be done within the government laws related to the
retail industry. In this 20 are facing the challenges in the technologies advancement within the
activities of the retail industries.
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Sustainability and success within the industry
Advancement in digital technologies
0
5
10
15
20
25
5 5
20

Q3) How responsive the companies are in solving the customers queries
related to the offerings?
high 25
Medium 3
Low 2
Interpretation
From the above analysis it is interpret that the retail industry is high responsive for
solving the customers issues to the high extent. In this 25 respondent are highly in the favour of
the solving the customers queries whereas 3 respondents are medium in relation to fulfilling the
demands of the customers. In this 2 respondent are not in the favour of retail industry in fulfilling
the demands of the customers.
Discuss guide use in face to face interview with industry professional researching
There are several guides within the face to face interviews for a person within the retail
industry. Some of the guidance can be shown below that was needed within the face to face
interviews:
Face to face interviews is very effective for the industry to collect the information related
to the interviewee by directly connecting with them. It is very effective for ensuring the quality
of the productivity within the company (Zhang and et. al., 2019) . In this a person can face the
many issues and to resolve it they can follow some guidelines that can be shown below:
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high Medium Low
0
5
10
15
20
25
30
25
3 2

 Do proper research- In this a person can highly focus on searching the fact and figures
related to the face to face interviews and also make sure that they have the high
information related to the company and their background so that interview is become
successful. In this proper answers are to be prepared related to interviews. It is the major
guide that is very helpful for gaining the successful interviews (Yang and et. al., 2019).
 Use real world examples- In terms of providing the guidance, it is very essential for the
interviewee to use the examples as a real world that would impact effectively on the
interviewer. Within retail sector it is very essential to provide the real world examples as
it helps in attracting the customers due to which company can easily hire that person.
Digital disruption and its impact on jobs and career
Digital disruption is the trending term in context of current world as it highly impact the
jobs and career of a person in a positive and negative way. In terms of positive way, Digital
disruption is very effective within a job because it simplify the activities at the job which helps
the individual person to sustain at the job and enhance their career. It will also helpful to
developing the overall professional career.
Technology is a significant aspect that helps the retail industry and their related jobs and
career within the industry. It helps in enhancing the overall performance and made transparency
and efficiency in which a workers can perform their task effectively and efficiently.
The high usage of the digital disruption can develops the fear within the career and jobs
of a person because of high automation within the industry can be implemented. It also affect the
employee motivation in negative manner. But at the same time it is helpful for the workers to
completing the task in a timely manner and it also includes less cost due to which firm will enjoy
the more profits and revenues (Colangelo and Maggiolino, 2018).
Digital disruption can highly effective and due to this it will majorly impact the jobs and
career as it will enhance the quality of work so that their career is to be developed and also helps
in enhancing the standard of living within the society by working with effective technologies
within the marketplace. It is very effective for sustaining within the marketplace with good
reputation. But it will reflects the major opportunities within the market place due to which a
person can face the major issues by facing the high competition within the retail industry due to
the digital disruption (Ji and et. al., 2019).
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CONCLUSION
From the above report it is to be concluded that data insights is a prominent term within
the business industry and also in developing the personal career. This projects inculcates the
several terms which helps in enhancing the knowledge regrading the digital disruption which is a
trendy terms mainly in the retail industry. Further it inculcates the several types of job profile
and skills which is effective for sustaining within the retail industry and helpful in gaining the
high profit margin. It also elucidates the research by doing the research using questionnaire so
that information related to the success gaining is very beneficial for them and also understand the
several factors which is highly useful to enhance the career within this sector. It also includes the
use of face to face interviews and also the impact of digital disruption on the job and also the
career so that high returns can be enjoyed by the individual person in their professional career.
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REFERENCES
Books and Journals
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five Dutch ‘smart cities’. Cities. 93. pp.145-152.
Colangelo, G. and Maggiolino, M., 2018. Data Accumulation and the Privacy-Antitrust
Interface: Insights from the Facebook Case for the EU and the US.
Gebre, E.H., 2018. Young adults’ understanding and use of data: insights for fostering secondary
school students’ data literacy. Canadian Journal of Science, Mathematics and
Technology Education. 18(4). pp.330-341.
Ghasemaghaei, M. and Calic, G., 2019. Does big data enhance firm innovation competency? The
mediating role of data-driven insights. Journal of Business Research. 104. pp.69-84.
Herman, J. and et. al., 2018. Using big data for insights into sustainable energy consumption in
industrial and mining sectors. Journal of Cleaner Production. 197. pp.1352-1364.
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strategies: Behavioral insights from S&P 500 Facebook data. Public relations
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Noor, E., Cherkaoui, S. and Sauer, U., 2019. Biological insights through omics data
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Roth, S. and et. al., 2019. Big data insights into social macro trends (1800–2000): A replication
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between 2010 and 2016: Insights to industries. Computers & Industrial
Engineering. 115. pp.319-330.
Yang, M. and et. al., 2018. Development of platform-based knowledge map service to get data
insights of R&D institution on user-interested subjects. Wireless Personal
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Yang, T. and et. al., 2019. Aspirations and realities of polycentric development: Insights from
multi-source data into the emerging urban form of Shanghai. Environment and Planning
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Zhang, Y. and et. al., 2019. New insights into the degradation mechanism of perfluorooctanoic
acid by persulfate from density functional theory and experimental data. Environmental
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