Data Lab: Generation, Analysis, Iteration Report for BUS116 Module

This report examines the business procedures of ESTIMUS LTD, a custom furniture design company. It begins by illustrating the company's processes through a flow chart, identifying key activities, decisions, and their inputs and outputs. The report then discusses how these procedures can be digitized and the benefits of such transformation, including payment processes and web applications for customization. Furthermore, it explores the role of information management systems, including HRIS and sales information systems, along with the required databases to support them. The report also delves into the application of big data and big data analytics within the company's customization process. Finally, it investigates the opportunities for intelligent tools, their support for businesses and stakeholders, and their broader implications for the business. The report provides a comprehensive analysis of data-driven strategies within a business context.

Data Lab Generation
Analysis Iteration

Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Illustration of selected business procedure in a flow chart, identify main activities &
sequence of them....................................................................................................................3
1.2 Identification of decisions made within this business procedure & discuss required inputs
as well as outputs of each decision.........................................................................................5
1.3 Discussion of how selected business procedure or any part of it can be digitised along with
its benefits...............................................................................................................................5
TASK 2............................................................................................................................................6
2.1 How information management system can aid in running the business procedure and
explain main purpose & function of it....................................................................................6
2.2 Discuss what databases are required to be stored to support information systems.........7
2.3 Discuss the role of big data in selected business procedure and its information system
along with application of big data analytics tool in relation to selected business process.....7
TASK 3............................................................................................................................................7
3.1 Investigate the opportunities for intelligent tools & systems to be employed for chosen
business procedure..................................................................................................................7
3.2 Discuss how suggested intelligent tools support businesses, its consumers, its stakeholders
................................................................................................................................................7
3.3 Discuss & reflect on the implications of suggested intelligent tools to wider aspects of
business...................................................................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Information or data is useful for an organisation in order to understand requirements of
customer, develop strategies, improve performance, gain knowledge about activities, enhance
productivity and so on. Business process is defined as a collection of linked activities which find
their end in the delivery of a product or service to customer. In addition to this, it is also referred
as a set of task and activities that will attain objectives of an organisation (Aguirre and
Rodriguez, 2017). For the present report, ESTIMUS LTD is taken into consideration. It is an
upscale furniture design company which was established in year 2017 and located in England,
UK. The company is producing sophisticated, impeccable custom design furniture, doors and
windows in UK. The report will cover business procedure of respective organisation and the
inputs and outputs required in it. In addition to this, there is a discussion about databases required
to be stored in order to support information systems. Moreover, opportunities for intelligent tools
as well as systems to be employed for chosen business process is elaborated in the report.
TASK 1
1.1 Illustration of selected business procedure in a flow chart, identify main activities &
sequence of them
ESTIMUS provide customised furniture, doors and windows service with an objective to
fulfil the requirement of its customers. In addition to this, customising is the process of letting
customers decide the design, colours as per their requirements. ESTIMUS is a upscale furniture
design company whose main objective is to provide satisfactory service and to gain large market
share. The flow chart of the overall procedure of ESTIMUS is given below:

The above flow chart state that there are different activities from starting to end where the
customised furniture is provided to customer as per their requirements. In the starting, customer
walk in the premises and share its requirements and according design is provided to them (Al-
Emran and et. al., 2018). After this, the colour, textures, size is choose by customer and
accordingly an imaginary sketch is developed by company and provide it to customer. After the
permission of customer purchase order then it is informed to as sales order and the process is
start to develop it. The time and date is provided to customer to receive order and in between

this, the company manufacture, develop, warehouse product properly. After this, the payment is
made by customer and the mode of payment is decided by company. After this, furniture is
delivered at the doorstep of customer if they want else they can pick it by self.
1.2 Identification of decisions made within this business procedure & discuss required inputs as
well as outputs of each decision
It is determine from the above business procedure of ESTIMUS that there are several
decisions taken by the higher authorities and sales person of an organisation in the whole
process. The decisions is mentioned below along with the input and output required in each of
these decision:
Decision of assurance of quality check: ESTIMUS at the time of quality check measure
as well as evaluate all the activities in order to ensure that high quality and service is given to
customers as per their requirements (Del Giudice and et. al., 2018). For this, organisation require
input such as continuous monitoring, tools, draft to match design, proper colour chart and so on.
This assist in making customer satisfied with the products and improve the overall performance
of organisation. On the other side, the output required is customer response, increasing
performance, profitability and many more.
Decision of secure & viable payment mode by customer: At the time of payment
procedure, organisation verifies all documents given by customer so that it take place in a
systematic and proper manner. In addition to this, company offer payment mode to customer and
is agreed by them as per their convenience. The input required in this process is detail of
customer, bank details of online, confirmation by customer and so on, This help in minimising
the issue that occur in future and to develop good relation with customer. Moreover, it also help
company to develop its brand image level and attain profitability.
1.3 Discussion of how selected business procedure or any part of it can be digitised along with its
benefits
ESTIMUS is an upscale furniture design company which involve different stages that is
selecting design, colour, quality of wood, payment, documentation, booking and many more
(Gazendam, 2018). Due to innovation and advancement in technology, the company is
transforming services party into digital service as it help in reaching large number of customers.
The company focus towards digitalisation with in their activities in order to provide rapid
service to customer, to increase profitability and to gain competitive advantage at marketplace.

ESTIMUS can also adopt digitalisation in several activities of its rental process. The activities
that can be digitalised along with its benefits is given below:
 Payment process: ESTIMUS can properly make their payment mode by using digital
ways such as card scanners, debit card, google pay and so on. This will help company to
kept record of all the transactions, provide convenience to customers, rapid payments and
so on. It is analysed that digital transformation of payment mode will improve payment
time and decline physical presence of cash counter. This also benefit organisation to
maintain clarity in payments and implement activities in a proper manner.
 Web application for customisation: The company can digitalize its customisation
process by developing an application that involve all the features and process as well
(Harmon, 2019). This application provide option to customer to select colour, design,
features which give them imaginary picture of furniture located in room. This provide
high customer experience to customer that attract as well as retain them for longer time
period. Moreover, it also help company to develop a unique position at marketplace and
attain competitive advantage as well.
TASK 2
2.1 How information management system can aid in running the business procedure and explain
main purpose & function of it
Information management system collects as well as manage information which is stored
in variety of formats & makes it accessible to company when needed. In every organisation,
there is a requirement to manage and collect information as it help them in future to reach
customers easily and properly. In addition to this, it is a centralized system which manages data
of various departments at one place. It is analysed that information management system is useful
for customisation procedure of ESTIMUS in maintaining and managing customer information,
inventory, employee data and so on. The two forms of information system used by ESTIMUS
within its business procedure are as follows:
Human resource information system(HRIS): It is undertaken as one of the adaptive
software within an organisation in order to manage data of employees performing at workplace
(Huang and et. al., 2018). In addition to this, the main purpose of human resource information
system is to collect as well as store information of staff members of ESTIMUS. Moreover, the

function of HRIS is to manage the overall employee information, organise document, payroll
management, training records, chase & manage resume and many more.
Sales information system: It is developed mainly for managing the procedure and data of
sales as well as distribution of furniture in ESTIMUS. In addition to this, the main purpose of
sales information system is to make comprehensive data through collecting & storing
information associated to sales occur and sales employees as well. The main function of sales
information system is to maintain records of furniture that is sold, upcoming sales booking,
furniture design, colour, price, location and so on.
2.2 Discuss what databases are required to be stored to support information systems
It is important to store various information and database into our system so that an effective
working take place. In order to attach and support different information system which are used
by ESTIMUS company, the database required to store for human resource management system
as well as sales information system is given below:
Product records: Organazation is needed to store the overall details about furniture and it's
design which company owns such as various types of models, design, colors, price of furniture,
document of purchasing, product specification, delivery date and time on many more (Klun and
Trkman, 2018). All this information are required for sales information system for delivering the
right furniture to its customers timely and effectively. In addition to this, it also help company to
give satisfactory service to customers and develop it's performance in an effective manner.
Customer records: One of the important information for ESTIMUS Company is to
maintain information of its customers in an organized manner as it will help in making customers
to updated about new services and is also easy for organization in keeping information system
updated with consumer data which in turn assist at sales as well as delivery of furniture. In
addition to this, the consumer records involve personal information of customers such as name,
phone number, address, email address, bank details and many more.
Employee records: It is undertaken as one of the vital information for human resource
management system. It is important to have complete and accurate database of staff members
who are working in different departments of ESTIMUS company (Lombardi, 2019). It involves
details such as residential address, bank details, family details, resume, positioning in
organization, department and so on. All this information assist company to manage payrolls,
adopting measures and providing training as well.

2.3 Discuss the role of big data in selected business procedure and its information system along
with application of big data analytics tool in relation to selected business process
Big data is basically the new data in larger velocity, volume as well as variety. In addition
to this, the big data is boon in customization business process as it gives Information within
large volume that in turn help in penetration of market. Moreover, it is analyze that big data
involve high velocity in order to speed up the procedure as well as information system of
ESTIMUS company. Variety is one of the factors which attract customers for business in
customization furniture that is vital in their business procedure to showcase availability all
furniture to consumers.
The big data analytical tools application within the customization business process of ESTIMUS
company is given below:
 It is analyzed that big data analytical tools are beneficial as well as useful in order to
analyse the large sets of information of the company associated to consumers, products,
employees and so on (Martins and Zacarias, 2017).
 In addition to this, big data analytical tools are useful in order to check the security and
also to analyse data provided by company to which customers. This also helps in
minimizing the level of risk associated to the data in an effective manner.
 Moreover, it is determined that big data analytical tools assist in analyzing customer
trends within large marketplace of ESTIMUS company which in turn aid in enhancing
it’s customization business model and performance.
TASK 3
3.1 Investigate the opportunities for intelligent tools & systems to be employed for chosen
business procedure.
Intelligence tools are basically the system which utilize the methods as well as technologies
together in order to develop unsuccessful action plan from the analyzed information. In addition
to this, it is stated that intelligence tools assist company in decision-making process for both the
producers and consumers (Penn and Pennix, 2017). There are different forms of intelligence
tools at marketplace which opened the gate of opportunities for the company like ESTIMUS and
these are SAS, Oracle, Sisense and so on.

The opportunities for intelligent systems and tools to be employed for customization procedure
of ESTIMUS is given below:
Digital dashboard tool: It is considered as an effective intelligence tool which provide the
new customization flow chart by involving new companies according to latest trends and buying
behavior of customers in an effective manner. In addition to this, it also help company to attract
and fulfill demand of its customers timely and effectively.
OLAP tools: Customization furniture company will provide customize process with an
opportunity to continuously analyze and measure their performance that take place with the help
of key performance indicators which in turn help in analyzing or measuring performance as
compared to its competitors. This help company to develop effective strategy and retain as
marketplace for longer time period.
Spreadsheet tools: It is determined that this tool also arise the intelligence of sales
information system in delivering order properly and timely to the customers (Van Looy and Van
den Bergh, 2018). Therefore, intelligence model give an opportunity to finish up the cycle till
payment and customer receiving order are checked. Moreover, it also give an opportunity to
check the quality of furniture that is provided to customers.
3.2 Discuss how suggested intelligent tools support businesses, its consumers, its stakeholders
The above discussed intelligence tool which are used by ESTIMUS limited is supportive and
useful for the business. In addition to this, it also help company in supporting and providing
quality to customers and remain in competition. It is useful in various manner that is mentioned
below:
 It is analyzed that it assists in delivering the personalized and realistic experience to
customers according to their choice and demand. It analyze using analytical tools as well
as develop intelligence tools in order to satisfy customers by providing them for what
they are paying. Moreover, satisfaction of customer will directly lead to increase in
performance and effectiveness of organization at marketplace.
 In addition to this, better service to customers with the help of intelligence tool give an
organization business procedure growth as well as long term success (Wang and et. al.,
2017). Centralization of information by this spreadsheet and analytical tools assist
company to raise its productivity and efficiency of employees which in turn impact
positively on profitability of ESTIMUS.

 Furthermore, it is analyzed that it gives organization a clear picture of its competitors
strategy and action that further help in development of effective strategy in order to gain
competitive advantage at marketplace. Digital dashboards and spreadsheet tools give
customers give visual and organized representation of the information of company that
attract large number of customers towards brand. Moreover, it also help company to
capture large market share and gain higher growth in an effective manner.
 It also allow company to maintain information about its customers and reach them in a
proper manner (Weske, 2019). In addition to this, it helps in making update to customers
about new features bring by organazation that develops and attract large number of
customers which in turn has positive influence on its sales and profitability level.
3.3 Discuss & reflect on the implications of suggested intelligent tools to wider aspects of
business
Due to development of intelligence tools within the business, organization has fostered its
productivity and profitability. On the other hand, company has also faced many issues such as
cyber security issues, ethical considerations, environmental impact, bringing new innovative
ideas and many more. It is determined that the effect of implication of intelligence tools is given
rise to security issues and also environmental problems and considerations in ESTIMUS, which
are as follows:
Data Breaches: It is analyzed that execution of intelligence tools in ESTIMUS limited has
rise the risk of information leakage of its customers and also organization financial and private in
formation. This arise a big issue in company and also affecting negatively on its functions as
well as business procedure. Leaking of information about customers and organization private
information occur negative impact on brand image of ESTIMUS which is not easy to gain or
recover in this competitive environment.
Environmental issues: It is determine that the use of intelligence tools sometimes develop
environmental problem as it has impact negatively on the overall resources. It is important for
ESTIMUS to deal with such external issues so that all the activities and operations is
implemented in a proper and systematic manner.
Ethical considerations: The use of intelligence tools hinder ethics of company as
sometimes staff members involve themselves into unethical practices such as stealing of
information, modification of data and other malpractices which are strictly against the policies

and ethical considerations of an organization. In addition to this, it also developed a negative
relation among higher authorities’ and employees due to which activities are not implemented
properly and in a systematic form as well (Yang and et. al., 2020).
CONCLUSION
From the above discussion, it has been concluded that business process involve set of
activities which an organisation follow in order to achieve objectives. In addition to this, data
analytics is vital for a business entity as it assist in collection and analysis of data associated to
decision making. It is determined that companies has digitalized their procedure for ease of
business functioning with different information system an tools which in turn assist them to keep
records of customers, employees and many more. Furthermore, it has been analysed that
intelligence tools benefit business procedure and also involve some limitations such as
environmental impact of business, security issues and many more. In the last, it is determined
that there are various issues faced by company due to the emergence in intelligence tools that is
cyber security issues, environmental issues, unethical practices and so on. All this affect
negatively on the performance and productivity of an organisation so it is vital for companies to
adopt effective measures in order to deal with such issues in a proper manner.

REFERENCES
Books & Journal
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