This project analyzes the Hertz Rental Car Company's rental process, starting with a process map and flowchart to identify main activities and decision-making points. The assignment delves into the digitalization of the rental process, highlighting the benefits of digital transformation, such as digital payment systems and online booking. It also explores the importance of information management systems, including Human Resource Information Systems (HRIS) and Sales Information Systems (SIS), and the databases required to support these systems. Furthermore, the role of big data for the rental process is examined, along with the applications of big data analytics tools. The project concludes by discussing opportunities for intelligent tools and systems, their impact on business competitiveness and stakeholders, and the implications of these tools on wider business aspects, including security and ethical considerations. The report provides a comprehensive overview of data analysis and its practical application within the context of the Hertz Rental Car Company.
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